Broadcasting (July - Sep 1950)

Page scan 000355 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Sep 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (July - Sept 1950)
Leaf #:
000355
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Adv. an open letter TO AMERICAN BROADCASTERS J AM writing this letter as the owner of a station in a small community (WTWA-Thomson, Georgia) and as a former network executive. Recently I was elected to the board of the National Association of Broadcasters by the owners and operators of small stations. I did not feel that I could give enough time to serve on the board and do justice to the problems confronting our industry. But I agreed to serve because I felt that regardless of my service to my clients, it was also up to me to contribute time and energy and money to help the industrj that has been kind to me. When I agreed to serve I knew that the NAB wasn't as well operated as it might be (what association or business is?), but I felt that perhaps I might contribute from my experience. In addition it means a lot to me as an owner of a small station as well as a stockholder in large corporations that have investments in radio and TV stations to see that we have a strong industry association. The easiest way is to resign from NAB and save the §180.00 a year dues and the demands on my time and let someone else carry the ball. But' I have found from experience, the hard way, that when an association is in trouble that that is the time when all members of the industry must pitch in and help. Getting out after gaining benefits for years, even though you have given more than you have received, does not correct the situation. If the association is badly managed, or the by-laws are wrong or you are misunderstood, then the thing to do is to continue as a member and be sure that your better ideas are carried out. These matters take time, but not as long as they will take when you are on the outside looking in— or on. NAB won't fold, it may even lose a few more members, but it will gain new ones and gradually correct the troubles it now has. I have pledged my best efi^orts during the year I am to serve and so have the other board members. We may not agree among ourselves but we will work hard to come out with a stronger and better trade association. We can do a better job if those who have resigned in recent years were to come back in and help and those who have never joined were to join now. With everyone in the fold and helping we can soon lick our problems and with everyone in the family we can reduce dues and do a better job. So consider this a call from an oldtimer in the industry who is anxious to see his industry go forward with a united family. The country faces a serious crisis and a war and this is time for the entire industry to be working together. So I hope that this letter will encourage all of you not now members to join and help to build a stronger NAB and a stronger industry. EDGAR KOBAK Business Consultant 341 Park Avenue, New York Cit}' • Owner, Radio Station WTWA, Thomson, Georgia • Director of NAB I ROADCASXING • Telecasting July 31, 1950 • Page 33