Broadcasting (July - Sep 1950)

Page scan 000367 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Sep 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (July - Sept 1950)
Leaf #:
000367
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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TELECA^STII JULY 31, 1950, A Servic^of BROADCASTING Newsweekly ISSUE: For bpot IV Page 47 announces Its] Color System 47 WCPO-TVJ Page 48 Cooiil By Markets Page 54 In a Quandary Over Sales Costs? Dollars get more dialers on Du Mont! Say, if you're looking for TV, take a look where all the looking began; Du Mont — first in TV networking. Du Mont — covering 99% of America's telesets. Du Mont — where a small budget puts you in TV in a big way... You see Du Mont pays undivided attention to TV and that's why TV pays handsomely to Du Mont Sponsors. Meaning you. E V I s The Nation's Window on the World ■ — 60 Stations Two" 515 Madison Avenue, New York 22, N. Y. • Phone MUrray Hill 8-2600 Copyright 1950, A Division of the Allen B. Du Mont Laborotories, Inc.