Broadcasting (July - Sep 1950)

Page scan 000370 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Sep 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (July - Sept 1950)
Leaf #:
000370
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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One-Year-Old WCPO-TV Takes Pride In Its Local Coverage CELEBRATION of WCPO-TV Cincinnati's first anniversary was held July 19, with Gov. Frank Lausche oif Ohio and city officials taking part in the ceremony. Officially the city's newest TV station began telecasting July 26, 1949. The formal birthday ceremony, held between games of a Cincinnati Reds double-header at Crosley Field telecast by WCPO-TV, was a fitting event to mark its first year. Viewers were reminded that the first regular telecast aired by WCPO-TV on its opening night in 1949 was a pick-up of the Reds' Boston Braves game. Other distinguished guests who participated in the ceremonies included Otto Brandt and Joseph Merkle of the ABC television network, and Chris J. Witting and WCPO-TV's tower rising above the homes of Cincinnati viewers. Robert S. Jamieson, executives of the DuMont network. ScrippsHoward executives present included R. B. Westergaard, WNOX Knoxville, Tenn.; James C. Hanrahan, WEWS (TV) Cleveland, and Joseph R. Fawcett, assistant treasurer, Scripps-Howard Radio Inc. M. H. Long, president of the Branham Co., also attended. Acting Mayor Edward N. Waldvogel, proclaimed July 19 "WCPOTV Day" in Cincinnati, in recognition of the station's outstanding achievement. Plans Expansion The first year of operation of the Scripps-Howard station has placed it in high favor with Cincinnati televiewers. The scope of its functions has increased continuously from its first week of existence, to such an extent that work is scheduled to start this month on a new physical plant with almost double the present floor space. Under the management of M. C. Watters, vice president of Scripps-Howard Radio Inc. and manager of WCPO-AM-FM-TV, the video outlet has developed the relaxed neighborly type of programming common to its aural sisters. Pulse surveys have given it a high spot in the hearts of Cincinnati folks. Aiding in the management are experienced executives: Harry Le WITH THIS modern mobile unit, WCPO-TV goes all out in bringing event! of local interest to the TV screen. Viewers have come to know that wher anything of importance happens in the area, WCPO-TV will be on-the-spot with the latest pictures. Here cameramen cover the Ohio River flood froir the river bank. Brun, station director; Ed Watson, program director; John Patrick Smith, commercial manager, and Chief Engineer Grant Makinson. Mr. Watters not only encourages the staff but gives them a free hand in trying out new ideas. The result has been an imposing number of "firsts" in television to the station's credit. Telecasting of all home games of the Cincinnati Reds is a WCPOTV exclusive feature. In January the station signed a five-year contract for exclusive rights — AM and TV — to the Reds games. WCPO-TV also feeds the Reds telecasts to WHIO-TV Dayton and WTVN (TV) Columbus. Waite Hoyt, former major league pitching ace, does the play-by-play announcing and Burger Brewing Co. sponsors the game telecasts. In addition to the home tilts, WCPO-TV telecasts as many of the road games as can be cleared by coaxial cable or micro-wave relay. Cincinnatians have the opportunity of seeing first hand just what is going on in and around their town. The station has a big mobile unit constantly ready for action and on the spot when the management feels an incident wil serve the public interest. During the spring floods of the Ohio river the unit moved to the waterfroni and a pair of cameras, under thf direction of Mike Bowdin, brought flood scenes to WCPO-TV viewers During Holy Week a IV^ houi Passion Play, long a Cincinnat: tradition, was telecast, as was the Christmas Eve Pontifical Hig? Mass from St. Monica's Cathedi'al A camera was set up in the rooJ garden of the Gibson Hotel las1 fall while count of the city council election was taking place. ^ Hourly news bulletins and ar evening news picture round-up make current events really cur rent. Major fires, parades, recep tion, etc., also are filmed for tele tions etc., also are filmed for tele-r casting by WCPO-TV. Viewers ii the area have come to feel, anc with good reason, that in additior' CHECKING over the busy WCPO-TV schedule are Ed Weston (I), progran director, and Harry LeBrun, statioi director.