Broadcasting (July - Sep 1950)

Page scan 000377 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Sep 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (July - Sept 1950)
Leaf #:
000377
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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PULSE for June shows NINE of TOP TEN television shows telecast once a week in Dayton are on WHIO-TV. PULSE reports FIVE of TOP TEN televisron shows broadcast more than once a week in Dayton are on WHIO-TV. PULSE shows that on the average, more Dayton televiewers watch WHIO-TV from 2 P.M. to 4:1 5 P.M. and 7 P.M. to 1 1 :30 P.M., Monday through Friday, and from 1:30 P.M. to 9:15 P.M. on Sunday than any other television station. With over 90,000 sets in the WHIO-TV area, and with a one minute Class A spot budgeting at only $36.00 (52 time rate) — it's easy to see why you can sell more people at a lower cost per viewer when you use WHIO-TV. PLEASE ASK FOR ADDITIONAL DATA IB CHANNEL 13 |o-fv::: DAYTON, OHIO • BROADCASTING July 31, 1950 • Page 55