Broadcasting (July - Sep 1950)

VIDEO-RADIO ECONOMY ROLE Contributes $276 Million to '49 National Income RADIO and television accounted for $276 million of a national income of $216,831 billion by industrial origin in 1949, according to the Survey of Current Business national income number released last week by the U. S. Dept. of Commerce. The report shows that radio-TV income in 1949 was $19 million over that of 1948 and $169 million over the figure for 1942. In wages and salaries, the two industries paid out $219 million in 1949, against $199 million in 1948 and $72 million in 1942. In a supplementary report, the survey reveals that radio-TV took in an additional $7 million last year. Before Federal, state income and excess profits taxes, corporate income for both totaled $50 million in 1949. After taxes, radio-TV had an undistributed corporate income of $21 million. Employment Up Number of fulltime employes in both fields was 49,000, as compared to 47,000 in 1948 and 27,000 in 1942. Average annual earnings per fulltime employe in 1949 were $4,469 as against $4,234 in 1948 and $2,667 in 1942. In 1949 there were 50,000 persons engaged in production by these National Representative: John Blair & Co. industries, an increase of 2,000 over 1948 and 26,000 over 1942. In an overall comment on the current business situation, the Commei'ce Dept.'s Office of Business Economics said the business upswing continued in June, and with this extension of the cyclical advance, employment climbed to a near-high record during the month. "With the basic income flow rising due to increases in compensation of employes and in proprietors' income," the survey stated, "consumers maintained their purchases of nondurable goods, while purchasing larger quantities of automobiles, new houses and housefurnishings which are being financed by a large and rising volume of credit." LAUDS GOULD Sen. Joh nson Praises Writer SEN. ED C. JOHNSON (D-CoL), who previously found himself dressed down by Jack Gould, radio editor, for "issuing communiques on what (FCC) should or should not do in highly technical matters" [Telecasting, Feb. 13], last week lauded the New York Times feature writer for "a timely, hardhitting article" on radio and TV crime shows. Sen. Johnson, who qualifies as FCC's chief critic on Capitol Hill, inserted in the Congressional Record a July 16 article by Mr. Gould deploring quantity and quality of crime stories broadcast during hours accessible to children. Sen. Johnson praised it for "merit and interest." YfBAL AID for Defense Planned WBAL-AM-TV Baltimore, Md., last week geared to meet the needs of military and civilian defense authorities by launching "emergency" programming to keep the public fully informed. Programming is stressing civil defense education and information by key civic, governmental and military figures. The AM and TV outlets currently are campaigning on an overall pattern of war effort information to help strengthen the Mid-Atlantic area. In pursuit of that effort, the number of newscasts has been increased materially, and all personalities on local programs are cooperating to assist Red Cross officials in demands for blood bank supplies. WBAL also has proposed a mammoth "Power of Prayer" day broadcast to be held in midSeptember with cooperation of various religious, civic and government organizations. NAB District Meetings Aug. 14-15: Dist. 17, Benjamin Franklin Hotel, Seattle. Aug. 21-22: Dist. 15, San Carlos Hotel, Monterey, Calif. Aug. 24-25: Dist. 16, Roosevelt Hotel, Hollywood. Sept. 7-8: Dist. 13, Plaza Hotel, San Antonio. Sept. 11-12: Dist. 14, Colorado Hotel. Glenwood Springs, Col. Sept. 14-15-: Dist. 8, Lincoln Hotel, Indianapolis. Sept. 18-19: Dist. 7, Terrace Plaza Hotel, Cincinnati. Sept. 21-22: Dist. 9, Northernaire Hotel, Three Lakes, Wis. Sept. 25-26: District 11, St. Paul Hotel, St. Paul. Sept. 28-29: Dist. 10, Chase Hotel, St. Louis. Oct. 2-3: Dist. 12, Tulsa Hotel, Tulsa. Oct. 6-7: Dist. 3, Bedford Springs Hotel, Bedford, Pa. Oct. 9-10: Dist. 1, Somerset Hotel. Boston. Oct. 12-13: Dist. 2, Ten Eyck Hotel. Albany, N. Y. Oct. 26-27: Dist. 6. Roosevelt Hotel, New Orleans. Oct. 30-31: Dist. 5, Ansley Hotel, Atlanta. Nov. 2-3: Dist. 4, Williamsburg Inn and Lodge, Williamsburg, Va. Aug. 18: Arkansas Associated Press Broadcasters, Hot Springs, Ark. Aug. 28-30: Canadian Assn. of Broadcasters director meeting, Jasper Park Lodge, Jasper, Alta. Aug. 30-Sept. 2: Western Assn. of Broadcasters, Jasper Park Lodge, Jasper, Alta. Sept. 8-9: West Virginia Broadcasters Assn., Greenbrier Hotel, White Sulphur Springs, W. Va. Sept. 23-30: National Television & Electronics Exposition. 69th Regiment Armory. New York. Sept. 25-27: 41st Annual Meeting Assn. of National Advertisers, Drake Hotel, Chicago. Sept. 28-29: National Retail Dry Goods Assn. Radio-TV Workshop, Hotel Statler, New York. Sept. 30-Oct. 7: Canadian Radio Week. Oct. 5: Second International Advertising Convention, Hotel Plaza, New York. Oct. 6-7: Ohio State U.'s annual advertising and sales promotion conference, Columbus. Oct. 22-24: 10th District convention of Advertising Federation of America, Amarillo, Tex. Oct. 23-24: North Carolina Assn. of Broadcasters, Mid-Pines Club, Southern Pines. N. C. TRENDEX INC. New Rating Firm Includes ' TWO EXECUTIVES of C. . Hooper Inc. have left the compai to form their own program rati) service, Trendex Inc., which w conduct radio and television pi gram ratings services based on t coincidental telephone technique The two are E. G. Hynes J. former assistant to Ward Dorre Hooper vice president in charge station relations, and R. B. Rogei former assistant to C. E. Hoop? president. The first project to undertaken by the new company regular publication of monthly rs^ ings reports on network televisic the organizers of the firm said. The television report, to be lii^ ited to interconnected network mai kets, will include program rating sets in use, share of audience. Fo' ^ times a year sponsor identificati' * ratings will be added, and fo^ times a year audience compositi figures will be shown. The repc will be issued on the 15th of ealy' month, based on interviewing dii ing the first week of the moni The new company will provi: such special surveys as may be r quested by clients, its founde said. Investigations of both rad and television can be conducte] " they said. Reports on the network televisi programs planned by Trendex W( : diff'er in some detail from tho formerly issued by C. E. Hoop Inc. before Mr. Hooper sold I network rating business to A Nielsen Co. Hooper TV network repoi lumped together both interconneo : ed cities and those whose netwo programs were on kinescope. Th also showed composite ratings th were the average of two broa casts. The Trendex reports, has on a single week's interviewir each will be confined to one broa cast. ' For the time being the Hoop organization is continuing to gath'' its network television informatic but it is passed on to the NielsCo. for distribution. ' Headquarters of Trendex ha been opened at 347 Madison Av New York. Telephone: MU 3-26f SPECIAL TO THE TELEVISION INDUSTRY AND ALL RELATED PROFESSIONS Ttie most complete DIRECTORY ever compiled for TV big clothbound 120-page volume Contains over 10,000 names — locations OP -titles & program connections. $5 00/ • Lists Agencies — sponsors — producers — talent — agents. • Classified for easy reference. SEND $5.00 TO 5 DAY MONEY BACK GUARANTEE * Lists technical and managerial personnel. * Lists packagers. LIMITED Page 56 July 31, 1950 national television directory j 20 east jackson boulevard EDITION! j Chicago I 5 DAY TRIAL OFFER I MONEY BACK IF NOT SATISFIED Telecasting • BROADCASTIN RESERVE YOUR COPY NOW! 3