Broadcasting (July - Sep 1950)

PETER PAUL i Plans Extensive Radio-TV Use r'ETER PAUL Inc., manufacturer :|f chocolate coconut candy bars, tjjaugatuck. Conn., will launch the ^tiost extensive advertising and iierchandising campaign in its hisjory. All major media will be used, jl The candy firm will sponsor Edward R. Murrow on the CBS Pa;lific Network. This program plus •tponsorship of local news shows : nd a national spot campaign is :|esigned to deliver Peter Paul sales ifiessages into all major sales teriitories. In television the firm has pur;|hased the Hank McCiine Shoiv on IfTBC-TV, Saturday evenings startihg Sept. 9. The show will be proiuced in Hollywood and distributed ■n film. Maxon Inc., New York, is the adlertising agency. MARSHALL TERRY Resigns Crosley Post MARSHALL N. TERRY, vice ^resident in charge of merchanising for Crosley Broadcasting i^orp., has announced his resignation from the post to devote fullime to outside business interests. The resignation becomes effective Tuesday (Aug. 15). A native of Cleveland, M r. Terry joined Crosley in 1944 a s director o f promotional activities. Three years later he was elected an oficer of the corporation and in August 1948, was appointed vice president in charge of television ■activities. In the latter capacity he handled the administrative responsibilities of WLWT (TV) Cinnnnati, WLWC (TV) Columbus, WLWD (TV) Dayton. In October 1949, Mr. Terry returned to duties in the merchandising field, including those for television as well as WLW. R. E. Dunville, president of Crosley, said ao replacement is contemplated for Mr. Terry, although several organizational changes occasioned by his resignation will be made later. Mr. Terry RCA CAPITAL To Sell $40 Million in Notes RCA will sell $40 million worth of notes, bearing 3% interest and maturing May 1, 1974, to acquire additional working capital. Brig. Gen. David Sarnoff, RCA chairman of the board, announced last week. The notes will be sold privately Ithrough Lehman Bros, to investing dnstitutions. The new notes will .make a total of $100 million in notes arranged by RCA in the past 16 months. HOLDING sales premiums used in a spot campaign over WFDF Flint, Mich., by Frozen Products Division of the Eskimo Pie Corp., are (I to r): S. B. Reid, sales manager, Eskimo Pie; A. Giovannitti, distributor; Mrs. M. Bonner, Eskimo Pie home economist; Marvin Levey, sales promotion manager, WFDF, and R. A. Anderson, assistant general manager, Eskimo Pie, Detroit. This is a test campaign for Eskimo Pie, once a heavy user of radio. STANDARD OIL Reports Radio-TV Plans STANDARD OIL of Indiana reported earnings during the first quarter of 1949 were down as compared with last year, but said the second quarter net showed a gain because of heavy demand last spring for fuel oils and gasoline. This was revealed in Chicago last week by Board Chairman Robert E. Wilson and President A. W. Peake in the semi-annual report. Consolidated net earnings for six months ending June 30 were $52,498,494, or $3.43 a share. This contrasts with $50,713,608 or $3.32 a share for the same period last year. The company plans to continue with a heavy schedule of radio and TV programming this fall in its Midwest distribution area. Heading the TV lineup is Wayne King Show on NBC-TV split, which returns to the air Aug. 31 for 44 weeks. Firm will also sponsor Chicago Bears Quarterback Club on WBKB (TV) Chicago once weekly for half-hour from Sept. 19. AM-wise, Standard has bought 180 newscasts weekly in a 14-stateMidwest area, and 70 football games, including schedules of seven state universities — Wisconsin, Michigan, Minnesota, Kansas, Nebraska, Colorado and Iowa. All but one will start Sept. 1. Twelve games of the Chicago Bears will be carried on radio also, as vdll two pre-season games of the Bears. McCann-Erickson, Chicago, is the agency. SINATRA SIGNS CBS Contract for Radio-TV ANNOUNCEMENT of its signing of Frank Sinatra to a long-term contract for the singer's sei-vices in radio and television was made by CBS last week. Tentative plans call for Mr. Sinatra to be featured in a weekly Saturday night television show and a weekly half-hour radio program. GENERAL FOODS Baker Div. Staff Realigned EXECUTIVE realignment of personnel of the Franklin Baker division of General Foods Corp., New York, was announced by Clifford Spiller, general manager of the division. Hugh R. Conklin, formerly associate sales manager for all grocery products in the division, has been promoted to manager of grocer sales. William W. Prout, formerly associate advertising manager for all Franklin Baker grocery products, has been promoted to the newly created position of product manager in charge of Baker's Premium Shred and Southern Style Coconut, Log Cabin Syrup and Wigwam Syrup. Sumner Rulon-Miller, formerly account executive with Hanly, Hicks & Montgomery Adv. Agency, will be assistant product manager. Paul Elliott-Smith, executive vice president of Murray Breese Assoc., has been named product manager in charge of advertising for La France and Satina. Henry P. Stockbridge will be assistant product manager. CBS UNIT NAMES Three Acct. Executives APPOINTMENT of three account executives in the New York office of Radio Sales, Radio & Television Stations Representative, CBS, was announced last week. They are John P. Altemus, former advertising manager of a U. S. Polo Assn. program book; Harvey Struthers, in the Chicago office of Radio Sales since May 1948 and Gil Johnston, former representative for WBBM Chicago on the New York radio sales staff, and before that sales manager of KMOX St. Louis. LIBERTY EXPANDS Fulltime in 48 States Soon FULLTIME network operation in all 48 states will be started Oct. 2 by Liberty Broadcasting System, according to James Foster, network vice president and general manager, with 237 stations in 34 states already signed to affiliation contracts. The number of stations will be at least 300 by Oct. 2, Mr. Foster said, realizing Liberty's goal of America's third largest network. Liberty operates almost entirely on a cooperative programming basis, he added, feeding programs that can be sold locally. Sixteenhour daily operation is planned. Each affiliate will pay a set fee for the programs, depending on the market. "On most programs, we can't afford to sell nationally," Mr. Foster declared. "It just costs everybody money. Take our Musical Bingo program, for instance. We had four national sponsors who all wanted a part of it, and we wanted to sell it. Our stations vetoed the idea just as they had done many times before because they told us, and rightly so, that they could get six or seven times as much on local sale as they'd get from our network account after discounts. So I rather imagine that we'll always be fairly much cooperative in our sales approach." MOTOROLA PLANS Radio-TV Gets $600,000 MOTOROLA INC., Chicago, has launched a tremendous advertising campaign with a budget of $15 million, approximately $600,000 of which will go into radio and television spots. Starting about Aug. 15 the firm will spend $750,000 in major consumer magazines. The campaign will extend through December and will include 16 magazines and 3 Sunday supplement publications. Gourfain-Cobb Agency, Chicago, will handle the magazines. The newspaper campaign on a national plane will be handled by Warwich & Legler Inc., New York. The newspaper ads will promote television in general. In the television campaign [Broadcasting, Aug. 7] more than 100 stations will be used with 2 to 10 spots daily on each station. Hollywood celebrities will be used on the spots. Ruthrauff & Ryan, New York, is the agency. Motorola's cooperative advertising program includes local radio spots sponsored by distributors and dealers. ROADCASTING • Telecasting Romaine Resigns PIERCE L. ROMAINE, for 16 years with Paul H. Raymer Co., radio and television station representative, has resigned from the company. For eight years he was a vice president of the New York firm. He said he will announce future plans soon. August 14, 1950 • Page 21