Broadcasting (July - Sep 1950)

Page scan 0001343 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Sep 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (July - Sept 1950)
Leaf #:
0001343
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

SePTEMBER 25, 1950 TELE TING A Servic^of Broadcasting Newsweekly ISSUl >t Makers Pushed By FCC Requestjj Page 69 '\T&T Allocutionjl Stalemate Page 69 lywood Bread Sells nness' on TV Page 70 Latest Set Count By Markets Page 76 Du Mont . . . YeSj in all interconnected cities outside New York covered by The Pulse Reports^ — Du Mont programs ranked first in audience most of the time. Here is real proof of DuMont network program popularity. Examine those interconnected cities outside New York covered by The Pulse Reports where there is more than one television station. You'll see that on the average nearly two-thirds of all DuMont Network time periods rated first in audience. Specifically, 62% of all DuMont programming is first in Pulse rating! Spectacular as this may seem, it is the inevitable product of DuMont pioneering. Remember DuMont built the first television network. The DuMont 60station network covers 99% of America's telesets. And DuMont program research gives you larger audiences at lower production costs. Network or local, programs or spots — you'll get more out of television with DuMont. 60 STATIONS THE NATION'S WINDOW ON THE WORLD Two'" A Division of the Allen B. Du Mont Laboratories, Inc. Copyright 1950 515 Madison Avenue, Hew York 22, N. Y. Phone: Murray Hill 8-2600 *The Pulse, Inc., July. 1950