Broadcasting (July - Sep 1950)

• t .at (leadline BAB EXPANSfON PROJECT ENDORSED BY DISTRICT 9 NAB District 9 delegates endorsed plan to expand Broadcast Advertising Bureau at Friday session winding up two-day meeting at Three Lakes, Wis. (early story page 22). Other resolutions lauded roles of NAB staff members in meeting, including Richard P. Doherty, employe-employer relations director; Ralph W. Hardy, government relations director; Charles A. Batson, TV director; Lee Hart, BAB assistant director. Robert K. Richards, NAB public affairs director, thanked for film presentation of NAB functions and campaign to bring in new members. Hai-old Safford, president, Illinois Broadcasters Assn., said film would be shown at November meeting of his association. District thanked Ben A. Laird and Robert C. Nelson, WDUZ Green Bay, for meeting arrangements, and lauded work of Charles C. Caley, WMBD Peoria, 111., for board service and explanation of BAB project. Mr. Caley urged number of NAB districts be cut to 12 and boai'd to 22 members, claiming would save one month of travel per year for NAB staff members covering conventions and $12,000 for association. Suggested Illinois, Iowa, Missouri be made into one district and Wisconsin, Minnesota and Upper Michigan into another in regrouping. Members of Resolutions Committee were Robert J. Burow, WDAN Danville, 111.; Merrill Lindsay, WSOY Decatur, 111., and Howard Dahl, WKBH La Crosse, Wis. Lower BAB rates for NAB members suggested by Mr. Dahl who felt BAB Committee proposal should be extended beyond one year period now under consideration. VANSANT, DUGDALE PLACING TIME FOR SECOND ARMY HALF of Second Army advertising contract, placed recently with VanSant, Dugdale & Co., Baltimore, to go into radio time. Details of campaign to be acted on by military within few days. Copy will concentrate on Army and Air Force recruiting in Maryland, Pennsylvania, Delaware, District of Columbia, Virginia, West Virginia, Ohio and Kentucky. Budget for next "official" year estimated at just short of $100,000. Dan J. Loden is agency account executive and Robert V. Walsh is radio director. Gibbs & Co., Baltimore food firm, which recently placed account with VanSant, Dugdale, will start within month radio and TV in Baltimore and radio in Washington. Newspapers also to be used in Baltimore but in Washington it will be entirely radio first few months. CUBAN TV CONTRACT INS-INP-TELENEWS has signed with Union Radio TV of Havana, first Cuban TV outlet, effective Oct. 15, to provide Global News Report, INP weekly spot news and feature photo package, and three Tel»news sei-vices — Daily Newsreel, Review of Week, and This Week in Sports. Contract is for one year, beginning when station goes on air. INS news report will also be sent to 14 broadcasting stations in Union Radio Network, Cuba. AIMS TO MEET IN ST. LOUIS PROGRAM and sales ideas, operating costs and joint promotion efforts to highlight fall meeting of Assn. of Independent Metropolitan Stations Oct. 16-18 at Hotel Lennox, St. Louis, according to William E. Ware, vice president, KSTL St. Louis, host station. Newly admitted to membership are WMGI Richmond, Va.; WWEZ New Orleans and KLMS Lincoln, Neb. THREE TO GET 'RANGERS' COMBINATION of Blair-TV, Katz and Free & Peters expected to get exclusive representation this week on new video film package, Texas Rangers, produced by Jack Chertok, who also produced The Lone Ranger, on West Coast. This brings trio's total to three, including Sherlock Holmes feature and Shadoiv of the Mind. WBKB EXPANDS SCHEDULE WBKB (TV) Chicago, Balaban & Katz station, expands operating schedule from 85 to 112 hours weekly from Oct. 1, starting at 10 a.m. and continuing through 2 a.m. Feature films will be progi'ammed after midnight. Closed Circuit (Continued from page Jf) 10 and 15-mimite news shows in middle ha] of Texas starting Sept. 25 on about 12 ste tions. J. Walter Thompson, New York, i agency. ARTHUR MURRAY Dance Studios, Nca York, will nam.e Dorland Inc., New York, t handle its $1 million advertising budget, m eluding hour-long television show, Sundaj 9-10 p.m. on DuMont network, starting Oct. If AUGUST NETWORK SALES EXCEED FIGURE IN 1949 GROSS radio time charges for four network in August surpassed same month year agi but eight-month total was slightly below same period in 1949, according to Publishers Information Bureau figures. Gross network TV time charges for Augus': were triple those of year ago and first eight months also were triple those for similar 1949 period, though 1950 data do not include DuMont sales. NETWORK RADIO ABC CBS MBS NBC TOTAL Aug. 1950 Aug. 1949 $2,264,563 $2,544,096 4,629,623 1,093,024 4,566,293 12,553,503 3,973,058 1,119,364 4,523,117 12,159,635 8 Mo. 1950 $24,054,708 45,217,118 10,643,868 41,931,767 121,847,461 NETWORK TELEVISION Aug. 1950 ABC $257,111 CBS 349.554 DUMONT NBC 1,248,696 TOTAL 1,855,361 Aug. 1949 115,002 164,471 66,154 284.160 629,787 8 Mo. 1950 2,394,592 5,276,291 9,691,175 17,357,058 8 Mo. 194H $28,797,408 41,304,312 12,531,953 *2,396,507 125,030,180 8 Mo. 1946 585,315 1,337,780 552,641 3,030,556 5.506,292 Cuban Demands Upped in NARBA Proposal CUBA REVEALED her proposals for Cuban NARBA assignments Friday — essentially following pattern of offer which U. S. rejected at Havana last March, but expanded to encompass operations on six instead of three U. S. 1-A clear channels (early story page 26). In addition to operations on 640 kc (KFI Los Angeles), 670 kc (WMAQ Chicago) and 830 kc (WCCO Minneapolis), which were included in Havana proposal, new list asked for definite Cuban assignments on three other U. S. 1-A's which, in Havana offer, were among channels on which she asked "reservations" in event they are duplicated either in this country or other nations. These three: 660 kc (WNBC New York), which Cuba proposes to use at Havana with 5 kw DA; 770 kc (WJZ New York), Havana with 10 kw DA; and 780 kc (WBBM Chicago), 10 kw, location unspecified. Cuba currently has stations operating on all three frequencies. New list retains proposals included in Cuba's Havana offer — generally known as "the March 22 list" — by which Cuba would "reserve" right to operate on 11 other U. S. 1-A channels in event they are broken down either by assignment of additional stations in U. S. or by duplication in other countries. These 11: 650, 700, 720, 750, 760, 880, 890, 1020, 1100, 1180 and 1210 kc. Except for 1120 kc, on which she seeks 250 w daytimer at Havana, her list of U. S. 1-A's which she would commit herself not to use remains unchanged: 820 kc (WFAA-WBAP Dallas-Ft. Worth); 840 kc (WHAS Louisville); 870 kc (WWL New Orleans); 1040 kc (WHO Des Moines), and 1200 kc (WOAI San Antonio ) . New proposals with respect to 1-B channels viere described as substantially same as those contained in March 22 list. One departure is proposed assignment of 250 w fulltime station at Oriente on 1110 kc (WBT Charlotte and KFAB Omaha are U. S. dominants>. On 1080 kc, interference limits would be higher than normal. New proposal also seeks higher protection than previously contemplated for Cuban stations on some 14 channels: 550, 570, 590, 630. 640, 660, 690, 730, 740, 770, 780, 860, 920 and 980 kc. It also reiterates plan whereby U. S. would make no future assignments in Florida and southern Georgia, Alabama, Mississippi and Louisiana on specific channels, but frequencies involved are changed to 570, 590, 630, 730, 740, 920 and 980 kc, omitting three channels included in March 22 proposal: 550, 690 and 860 kc. However, on latter three Cuba asked that there be no increase in interference. Cuba's revised list was contained in "reply" to U. S. proposal that last "offer" made by U. S. in Havana conferences be used as starting point for cm-rent negotiations. Cuban delegation said it "welcomed" this suggestion, pointing out it had accepted U. S. Havana offer "in principle," subject to certain conditions which still apply: (1) that discussions be reopened concerning shared use of four U. S. clears; (2) that "protection offered generally should result satisfactorily to Cuba in a specific manner," and (3) that formulas be provided to meet other nations' objections to Cuban assignments. One of conditions specified at Havana has been omitted: That is, that provision be made for separation of stations located within same province of Cuba. New Cuban list, submitted by Dr. Jose Ramon Gutierrez, head of delegation, made clear that, like U. S. proposal, it is "subject to modifications which Cuba may introduce in it, although Cuba believes that in the form set forth it indicates the most adequate solutions for the many needs of Cuban radio broadcasting, in a form which may be presumed to be the most acceptable for the other countries. . . ." Page 94 • September 25, 1950 BROADCASTING • Telecasting