Broadcasting (Jan - Dec 1935)

Page scan 00045 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Dec 1935
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - Dec 1935)
Leaf #:
00045
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
August 15, 2024
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I know what I want . . but what brands shall I ask for? REACH HER AND TELL HER WITH DAYTIME RADIO HOURS Daytime hours are perfect hours to reach and sell the thousands of women who plan, manage and shop for the home and family. What brands to buy, what foods to serve, and a hundred and one other housekeeping problems are all part of their day's work. And women have come to depend upon the daytime messages of radio advertisers for guidance and assistance. In New England successful daytime advertisers are using "WBZ andWBZA. For WBZ and WBZA have the power to cover four-fifths of the entire market, and the popularity to influence this tremendous daytime audience. Use Daytime Hours to sell New England women, at half the cost of evening time. Use WBZ and WBZA to reach New England women, at less than half the cost of using a complete network. WBZ and WBZA 50,000 WATTS BOSTON 1,000 WATTS SPRINGFIELD National Broadcasting Company, Inc. A RADIO CORPORATION OF AMERICA SUBSIDIARY NEW YORK ★ WASHINGTON ★ CHICAGO ★ SAN FRANCISCO WEAF & VVJZ WRC & WMAL WMAQ & WENR KGO & KPO SALES REPRESENTATIVES AT: BOSTON— WBZ • SPRINGFIELD, MASS. — -WBZA • SCHENECTADY WGY m PITTSBURGH KDKA • CLEVELAND— WTAM • DENVER — KOA • PORTLAND, ORE.— KEX • SPOKANE KG A • SEATTLE— KJR anuary 1, 1935 • BROADCASTING Page 39