Broadcasting (Jan - Dec 1935)

Page scan 00047 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Dec 1935
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - Dec 1935)
Leaf #:
00047
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
August 15, 2024
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Canada and Foreign $4.00 the Year WASHINGTON, D. C. JANUARY 15, 1935 $3.00 the Year 15c the Copy oA Precious Reason Why I f For the Effectiveness of Daytime Radio Hours Meet the "Royal Highness" of his family! What clothes he wears out, what medicines relieve his childhood illnesses, what foods satisfy his husky appetite, his mother buys. For mother is the real plannermanager-shopper of the entire family. Reach her by radio when she is most concerned with endless duties of homemaking ... in the daytime. For it is during the day that she depends upon the messages of radio advertisers to guide her in her daily household and shopping problems. In Washington, NBC offers a choice of two popular stations; either WRC or WMAL. Both cover this concentrated retail buying market completely and effectively, and boast selling records which should be of real interest to spot and local broadcasters. Use WMAL or WRC to reach this special group of women in the Washington area. Use NBC Daytime Radio Hours to sell them ... at half the cost of WRC 08 WMAL WASHINGTON, D. C. National Broadcasting Company, Inc. A RADIO CORPORATION OF AMERICA SUBSIDIARY NEW YORK ★ WASHINGTON ★ CHICAGO ★ SAN FRANCISCO WEAF & WJZ WRC & WMAL WMAQ & WENR KGO & KPO SALES REPRESENTATIVES AT: BOSTON — W BZ • SPRINGFIELD, MASS.— WBZA • SCHENECTADY — WGY PITTSBURGH— KDKA • CLEVELAND — WTAM • DENVER— KOA • PORTLAND, ORE. — KEX • SPOKANE — KG A • SEATTLE— KJR