Broadcasting (Jan - Dec 1935)

Page scan 000103 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Dec 1935
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - Dec 1935)
Leaf #:
000103
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
August 15, 2024
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B ROADCaST I N G combined with Published -7 , 0 «T n ?mi-Monthly • Vol. O No. 5 Canada and Foreign $4.00 the Year WASHINGTON, D. C. FEBRUARY 1, 1935 .3.00 the Year 15c the Copy J1 {h Ash the Druggist1. ! * Would you like to see the investigation? We did. Here's what he said: * 'Radio advertising sells twice as much merchandise" "Instantaneous response" "The most modern way to reach the public" "More convincing and permanent results." etc. AND . . . 86% of them endorsed WOR.* FACT . . . 25 drug store products are currently being advertised over WOR. REASON ... WOR is the most economical and the most effec tive way to sell your product to the women of the metropolitan area. WOR 1440 BROADWAY, NEW YORK CITY Bamberger Broadcasting Service, Inc., Newark, New Jersey Chicago: Wm. G. Rambeau, 360 N. Michigan Ave. Boston: James F. Fay, Statler BIdg.