Broadcasting (Jan - Dec 1935)

Reallocation of Waves As Requested by WLWL Designated for Hearing A CASE involving the largest proposed wave length shift since the famous 1928 reallocation, will come before the Broadcast Division of the FCC on April 10 when hearings will open on the proposal of WLWL, New York, operated by the Paulist Fathers, to procure a full-time assignment in lieu of its present time-sharing allotment amounting to about two days a week. Protests against the proposed shift, which would involve nine stations and five clear channels (breaking down two) led to the action of the FCC on Feb. 19 designating the applications for hear1 ing. Protests were filed by WWL, New Orleans, operated by Loyola University; WFFA, Dallas, and WJJD, Chicago, with an implied objection from WNYC, New York, operated by the municipality through Mayor LaGuardia. Stations notified of the hearing and expected to participate include, besides those mentioned, KSL, Salt Lake City; WOV, New York; WCCO, Minneapolis; WPG, Atlantic City, and WESG, Elmira, N. Y., all of which would be definitely involved if the projected shift were approved. (For details see Feb. 1 issue.) Joins Representative GENE FURGASON, formerly associated with Texas stations, has joined Greig, Blair & Spight Inc., station representatives, and will devote his time exclusively to sale of the Southwest Broadcasting System and its affiliated stations, according to an announcement Feb. 18 by John P. Blair, president of the organization. He will be attached to the Chicago office. Mr. Furgason has been associated with KTSA, San Antonio, KNOW, Austin, and KPRC, Houston. CBS has acquired its third Broadway theater for audience shows with the leasing of the Little Theater, 244 W. 42nd St., New York, now being converted for radio use. Alert Operator Checks WMCA Transmitter Fire QUICK ACTION on the part of Kenneth Bridgham, operator at the Flushing, L. L, transmitter of WMCA, New York, recently saved the transmitter building from a brush fire. He fought the blaze with a hand extinguisher until firemen came to his assistance. Donald Flamm, who recently resumed operation of WMCA, has announced completion of the staff of the Knickerbocker Broadcasting Co. Inc. It includes William Wiesman, vice president and counsel; Bertram Lebhard, Jr., sales director; Sidney J. Flamm, assistant to President Donald Flamm; Lewis Reid, program director; Fred Dyson, business manager; Angelo Palange, sports and night clubs; Philip Barrison, dramatic director; Harry Pascoe, continuity director; A. L. Alexander, chief announcer; Elizabeth P. Glenn, publicity director; George Houston, studio director, and Frank Marx, chief engi WHAT ABOUT the DAYLIGHT HOURS? I F you are looking for a profitable spot for I your program, study the daytime schedule of WHAS. By using a day schedule on this station you can reduce your time cost onehalf and your message will reach a wide audience of urban and rural listeners who prefer WHAS day and night because it brings them the cream of Columbia Chain programs and because its 50,000 watts and nationally cleared channel of 820 kilocycles assure them of consistently good reception. WHAS Owned and Operated by THE COURIER-JOURNAL THE LOUISVILLE TIMES REPRESENTED NATIONALLY BY EDWARD PETRY & CO. When weaf and wnac joined in the first experimental hook-up in 1923, an uncritical public equipped with crystal detectors and headsets was well satisfied. But Bell System engineers recognized that telephone transmission between stations must be vastly improved to assure the future of radio broadcasting. An ordinary telephone circuit carried ordinary speech clearly and intelligibly. But music and drama demanded much more faithful reproduction and a much wider range of frequencies. Subtle shadings and overtones, variations in volume, and distortion due to the different speeds at which different tones travel all complicated the problem. Gradually, special radio circuits were developed, special equipment designed, and special personnel trained to achieve today's high degree of fidelity in program transmission. For the future, the Bell System will go on working with the radio industry to keep always ahead of the public's increasingly critical taste. March 1, 1935 • BROADCASTING Page 2