Broadcasting (Jan - Dec 1935)

iADIO ADVERTISERS ASSACHUSETTS has appropriat$100,000 to promote State tourist Jsiness, with Kenyon Adv. Inc., Bosa, to handle the account. Allyn B. clntire, ANA president, and Frank Black and Bennett Moore, are ng in drawing up plans for an jvertising drive. OSTO Co., Chicago (dessert) has I nied Perrin-Paus Co., Chicago, as ; agency. Radio is being consid„ed for a fall campaign. . F. ALLEN Co., Berkeley, Cal., 1/ylas Cosmetics) for the first time including radio in its advertising liedule and on June 7 started a 30 y test campaign on KGO. Bob jberts & Associates, San Francisco, the agency. TON VAN & STORAGE Co., Los ageles and other California cities, |la renewed its contract on individ|.l Don Lee stations for its 15-mine weekly transcription program oving Stories of Life placed on sevstations through Charles H. '|ayne Co., Los Angeles. The sponr has reported increased business rough the programs, though they pre originally instituted entirely as sritutional broadcasts. 0BERT J. FLOOD, formerly sales omotion manager of Gulf Refining p.. Pittsburgh, has been named adrtising manager of National Bis |it Co., New York. OS ANGELES COMMUNITY SiHEST again will stage a transcrip>n campaign next fall in its annual rive and the discs will be made availji'le to chest groups throughout the !untry. Among first to sign for readings were Ben Bernie and Alice 'aye. Technical production will be *rae at Freeman Lang sound studios, i ollywood. WA PEARL BUTTON Co., Mustine, la., (Blue Bird buttons) now advertising through R. C. Morenus ) Co., Chicago. The account is rviced by Lew Hagerman, formerly Beeeher Adv. Co., St. Louis, and >w vice president of Morenus. ;ANT MILLING Co., Sherman, Tex. Gladiola flour) and Southwestern e Manufacturers Association, are •wcomers to the Texas Quality Netork, which now is broadcasting 47 mmercial programs for 16 sponsors, taling 13 hours weekly. I C. POWERS Co., Boston, planing a regional radio drive, has ^aced its account with Ingalls Adv., ' os ton. LEVELAND STEEL PRODUCTS 3rp., Cleveland (Torridheat oil lrners) has placed its advertising ith Sweeney & James Co., Cleve Don't Listen "DON'T LISTEN," Leon B. Allen, Kalispell, Mont., Texaco and General Tire dealer urges in its series of 50 broadcasts of local ball games, over KGEZ. Instead, go to the game, listeners are urged to see the games. Results: Allen's sales of tires for five months exceeded those of all 1933 and 1934; Texaco gasoline sales are running 28% over last year; attendance at the games is up 75%. NEW YORK Bureau of State Publicity, Albany, has placed its account with Batten, Barton, Durstine & Osborn Inc., N. Y. GARRY & Co. Inc., New York (Stylset) is advertising through Grady & Wagner, New York. BATTLE CREEK DRUGS Inc., Battle Creek, Mich. (Bonkora, etc.) is advertising through Martin Inc., Detroit. DWINNEL-WRIGHT Co., Boston (White House coffee) places its advertising through Badger & Browning Inc., Boston. MANDE VILLE & KING Co., Rochester, N. Y. (nursery) has not transferred its account as previously reported but is advertising through Stewart, Hanford & Frohman Inc., Rochester. Yankee Network Granted Order Restraining Union YANKEE NETWORK was awarded a favorable court decision in an appeal against the action of the Boston Musicians' Protective Association Local No. 9 for interference in a contract signed April 1 by the network for a staff orchestra. The decision was handed down May 9 by Superior Court in Equity of Massachusetts. The union, according to the court's ruling, had fined Director Kendis $500 for allegedly signing the contract while a transfer member before submitting it to the union for approval. The union had threatened fines, expulsion and suspension to the ten members of the orchestra, all members of the local, and they had ceased playing. The union's conduct was illegal and Kendis had not violated union rules, the court held in issuing a restraining order. ADVERTISERS GET RESULTS The records are here to show the facts. There are 24 nationally known grocery products building sales volume over WAPI. Local department stores use WAPI with 19 local commercial programs ■ — because WAPI local popularity builds high sales volume. One national program in one week produced 3700 letters from WAPI listeners. To get radio advertising results in Alabama, you need WAPI. BASCOM HOPSON, President WAP CASTING^! CORPORATION 5000 WATTS NBC NETWORK Is Television Near? {Continued from page 13) pictures through a whole evening to see and hear full-length shows and variety performances? No, I would not. I might watch a television show for an hour or two, as I would a theater or motion picture show. But concentrate my attention on a small screen for any longer time, night after night, I could not and would not — no more than I would like to spend an entire evening or week of evenings in a movie house. But I would like to have the televisor at hand when President Roosevelt is being broadcast visually, when Rudy Vallee is directing his show or when Henry Ford is announcing and demonstrating via television his newest models. Even then, I still would like to go to the theater and the movies more or less regularly, as I do now, and I would still like to listen to good music on the air without being required to focus my eyes upon one spot in the room. Tostadas Campaign A NATIONAL drive, including radio, is planned by Tostadas Co., Dallas, for its Tostadas Mexican corn chip. The campaign is to start in New York in June, Chicago in July, broadening until it is national in scope. Seggerman Nixon Corp. is exclusive New York distributor. W. I. Tracy Inc., New York, is the agency. FRANK BLACK, general music director of NBC, on May 27 was awarded the honorary degree of Doctor of Music by Missouri Valley College in recognition of his accomplishments as a musician. WUai's tjowi Hum}? I'M OFF TO SEE THE NEW NBC RECORDED PROGRAM THESAURUS AT THE NAB CONVENTION Yankee Bettors YANKEE NETWORK cleaned up when "Palatine", race horse owned by Charles W. Phelan, Yankee sales manager, won at Rockingham track, paying $121.90, a record for the season. Besides Phelan's bets on his own horse, Gerald Harrison, of the public relations division, put down $2 to show and got back about $27. BIRAAINGHA AA ALABAMA "G' wan pop . . . . there ain't no Santa Claus!" Perhaps there isn't any Santa Claus . . . but here's one radio station that believes its job is not finished until your products or services have been sold. We believe that if we GIVE a little more . . . you're going to GET a litde more, and in the end, we profit too. Results prove it. Many of our best clients have been with us for years, and they know what KFDM three-point selling means. Briefly, it's simply a sales strategy that covers dealer distribution . . . dealer display, PLUS effective broadcasts to a receptive market. Try it yourself ... we have many letters of voluntary commendation to prove that you wouldn't be 'gambling'. Rates and details sent on request. "Voice of the Sabine District" * F * D * M Southeast Texas and Southwest Louisiana SABINE BROADCASTING CO., Inc. P. O. Box 2950 Beaumont, Texas une 15, 1935 • BROADCASTING Page 51