Broadcasting (Jan - Dec 1935)

STOP PIRATING THE OTHER FELLOW'S COPY OF BROADCASTING froadcast Wverttsingr Read your own copy and maintain a complete file of the business of broadcasting. BROADCASTING, National Press Bldg., Washington, D. C. Please enter my subscription to BROADCASTING, including t h e 1935 YEARBOOK Edition. Check is enclosed. □ #3.00 for ONE YEARYEARBOOK INCLUDED. □ #5.00 for TWO YEARS or for TWO ONE-YEAR subscriptions, YEARBOOK INCLUDED. Canadian and Foreign Subscriptions #4.00 per year. Name Address City State Firm Name Your Position PROGRAM NOTES A NEW radio technique from England called "the personal tale with music" was introduced June 3 over an NBC-WJZ network with John Watt, writer and director of BBC, as star in a production titled It Seems Only Yesterday. His idea came from American motion pictures, Watt declared. The plot is unfolded by dramatization as well as Watt's narration. UNCLE EZRA (Pat Barrett) and the Hoosier Hot Shots of WLS, Chicago, performed at the Shrine convention at Washington June 11-13, also staging a Station EZRA broadcast from the capital. AN AMATEUR hour "for hillbillies only" has been started by KFAC, Los Angeles. WBNX M THE / SPOT BROADCASTING CENTER WBNX does not have to send a signal from a distant point to reach New York, but originates its signal directly within the metropolitan area just one and three-quarter miles from the heart of Manhattan. The result is "Concentrated Coverage" at a cost designed to yield you a profit. WBNX • New York Western Sales Representatives Northwest Advertising Co. Inc., Seattle, Wash. Watt a Life MANNY MARGET, manager and announcer of KJFK, 100 watter at Moorehead, Minn., opens the station at 8 a. m., announces two hours, and then is out selling until late afternoon. At 5:30 he handles the Herbst Department Store program direct from the store, moving to the ball park at 5:45 for Northern League games. Tuesday nights are fight nights, and he announces the fisticuffs. In his spare time he acts as master of ceremonies at conventions and meetings, playing handball regularly for diversion. A STRAW VOTE conducted by WOR, Newark, on the question "Should Lotteries Be Legalized" found listeners voting 16 to 1 in favor of legalization. In all 17,705 votes were cast, coming from 21 states. THE 500th consecutive weekly Club Aguila program of the Gebhart Chili Powder Co., San Antonio, is to be broadcast from that city June 17 over Texas Quality Network. TracyLocke-Dawson Inc., Dallas, is the agency. A contest was included with the anniversary show. WNBR, Memphis, has started, a new series called Howdy Neighbors, sponsored by local Kroger Grocery & Baking Co. stores. It is on the air at 8 a. m. daily, featuring sketches of managers and department heads of Kroger stores in Memphis. RAIN! ...MUD! . . . Moisture-Soaked Soil! . . . Brightest Crop Prospects in Years! in NEBRASKA No drouth ... no dust in Nebraska! Instead — many inches of good old soaking rain that has started the finest looking crop of wheat and corn that Nebraska has seen in years! Nebraska folks are jubilant! Spending power has "loosened". One land dealer sold 200 Nebraska farms in a single month! Tractor sales are 100% ahead of a year ago! SPOT RADIO ADVERTISING is one of the best means of reaching this market. Have us send you examples of outstanding results from the stations shown below. Write the association office, or any individual station. MISSOURI VALLEY BROADCASTING ASSN. Omaha, Nebraska WOW KOIL Omaha, Nebr. Omaha, Nebr. and Co. Bluffs, la. KFOR WJAG Lincoln, Nebr. Norfolk, Nebr. KMMJ KGFW Clay Center, Nebr Kearney, Nebr. KFAB Omaha, Nebr. and Lincoln, Nebr. KGBZ York, Nebr. KGNF North Platte, Nebr. FOLLOWING up its Good-WU Court, in which human and leg! problems are discussed (Beoadcas' ing, May 15), WMCA, New Yor] will use its facilities to sponsor le;. islation at the next session of ttl state assembly designed to aid pel sons unable to procure justice in tl ( courts because of a lack of means. | A DRAMATIC series What Woa\ You Do is broadcast at noon Sunda; by WTMJ, Milwaukee, offering a ten of listeners' mental skill. The coi> tinuity builds to a climax and tl ! drama ends with the listener ask< what he would do in the particul: dilemma. LISTENERS to WCKY, Cincinnahave been asked to contribute the views on the origin of the Negi 1 spiritual. Maurice Thompson, pr gram director, is engaged in resean along this line in connection with tl programs of the Cincinnati Jubil\ Chorus. WBT, Charlotte, N. C, is contribu ing a daily period to aid in elimina ing unemployment in the state, c operating with the local state-feder employment bureau. For 15 minut each week day morning the stati< gives bulletins from the employme office telling where work exists ai what type of work is needed. MBS introduced on June 3 a nf drama form called the synchroniz radio musical drama in Loves of t Southern Seas, keyed from WLA Cincinnati, using music as well as 1 1 spoken word to tell the story. KFSD, San Diego, originated t' NBC broadcast of the return of t U. S. fleet to San Diego June | with operations supervised by NI staff men from Los Angeles. THE 700th program in the Dorot Dix Column of the Air series w broadcast June 8 by WHAT. Phi delphia. Chester a'Becket has e nounced nearly all of the perfor ances, with Milton Laughlin, WHi production manager, in charge. PROGRAMS from various sectic of New York were inaugurated Ju 10 on a twice weekly basis on NBC-WEAF network. Scenes which average New Yorkers parti pate are being broadcast and outtowners will be asked to give th impressions of the metropolis broadcasts from rail terminals, hot< and other public places. EDWIN C. HILL, CBS news cc mentator, is presenting his Hum Side of the News twice weekly dur the summer months on a sustain' basis. SUMMER concerts of the Philh monic Symphony and operas from Lewisohn stadium are being bro cast exclusively by WOR, Newark yjUal's Ifeu* Huvu I'M OFF TO SEE THE N e||| NBC RECORDED PROGRAM THESAURUf AT THE NAB CONVENTIM Page 54 BROADCASTING • June 15, 191