Broadcasting (Jan - Dec 1935)

KLZ, DENVER, SOLD TO OWNERS OF WKY SALE of KLZ, Denver, to the interests owning WKY, Oklahoma City, was disclosed July 23 when application was made to the FCC Broadcast Division for authority to transfer all of the capital stock for a purchase price of $200,000. The buyers are E. K. Gaylord, chief owner of WKY and publisher of the Oklahoma City Oklahoman & Times; Mrs. Gaylord; Edgar T. Bell, business manager of the newspaper and supervisor of the station's operations, and Herbert M. Peck, counsel for the newspaper and its station. The deal was sanctioned by the FCC July 30. To reports that Mr. Gaylord and his associates proposed starting another newspaper or purchasing an interest in the Denver Post, an emphatic denial was received by Broadcasting. Mr. Peck, in Washington July 23, asserted that no newspaper tieup is contemplated and that KLZ is being purchased as an investment. Mr. Gaylord is a former resident and publisher of Colorado Springs, and still has his summer home in Estes Park. No plans for personnel changes at KLZ are contemplated, Mr. Peck said. Mrs. Naomi Bengston, chief stockholder and manager, and F. W. Meyer, commercial manager and a stockholder, from whom it was purchased, will continue in their present posts. Under the purchase Mr. and Mrs. Gaylord will own 52% of the stock, Mr. Bell and Mr. Peck 24% each. INS in Los Angeles INTERNATIONAL News Service inaugurated a Los Angeles office Aug. 1 with three members recruited from the Press-Radio Bureau staff which was discontinued July 31. Capt. Haakon H. Hammer, formerly a field representative for Press-Radio Bureau, has taken charge of coast sales. E. E. McGuire, former head of PR traffic, will take over local sales in the Southern California area, and E. W. Hoskins, former day editor for PRB in Los Angeles, becomes editor for INS. Quarters have been taken at 130 South Broadway, Los Angeles. Lower 100Watt Rate STANDARD Radio Advertising Co., Hollywood transcription library service producers, early in August announced a "new deal" for 100-watters located outside of metropolitan areas. The price to 100-watt stations is now $150 cash with order and $50 monthly starting 30 days later on a year's contract and without cancellation clause. Wired Radio Resumes WIRED RADIO Inc., subsidiary of the North American Co., big public utility holding company, on July 29 was scheduled to resume its Cleveland operations, sending 270 hours of varied programs each week into subscribing homes over their power lines. Sets were made available for rentals at $2 to $5 per month, added to the power bill. No advertising was to be carried. Plenty of Baseball ROGER BAKER, sports director of WGR-WKBW, Buffalo, broadcast play-by-play descriptions of three different baseball games in three leagues for a total of more than five hours, following with his regular quarterhour dinner sports program,, His sports period has been on the air every weekday evening for six years, and he has aided in CBS world series broadcasts. Ex-Lax on 60 Stations EX-LAX Inc., Brooklyn, employing an entirely different kind of feature from its former CBS musical, will return to the air Sept. 27 with a series of twice-weekly 15minute transcriptions on about 60 stations for 39 weeks. With new commercial copy regarded as acceptable to the FCC, the programs will be titled Strange As It Seems, featuring the oddities gathered by John Hix, newspaper cartoonist, who does a syndicated daily feature under the same title. Records will probably be made by RCA Victor Co. in its Hollywood studios. The Joseph Katz Co., New York, handles the account. Prall on Vacation CHAIRMAN Anning S. Prall of the FCC has gone to Maine for a short vacation. He will return to his desk in Washington some time between Aug. 10 and 15. Judge E. O. Sykes, chairman of the Broadcast Division, is acting chairman of the full Commission and states that division meetings will be held weekly as usual, including the regular Tuesday morning Broadcast Division decision meetings. A AAA's Next Convention THE 1936 convention of the American Association of Advertising agencies will be held at The Greenbrier, White Sulphur Springs, W. Va., April 30 to May 2. The great success of the association's recent 1935 convention at White Sulphur Springs, coupled with the many commendatory expressions received from members, led to this unusually early decision on the next meeting place by its executive board. Mr. Don Stetler Standard Brand?, Inc., New York City. Dear Mr. Stetler: Like a good salesman, WSOC converts prospects into profits. WSOC listeners buy WSOC-advertised merchandise, because WSOC enjoys the confidence of its listeners. Why not ask NBC to add WSOC? Then, after a trial period, check your sales. WSOC shall be glad to have you judge its salesability entirely on results. STANDING BY! Ready to plug you in ! WSOC Charlotte, N. C. Rolls Razor Disc Seri; To Run on 15 Static* LEE & SCHIFFER Inc., N York, American distributor Rolls Razor, Ltd., London (R. Razor ) on Sept. 13 will inau ' rate a series of 15-minute tr;l scriptions over 15 stations to i 13 weeks. The transcriptions, m; , by Bruce Chapman Co., New Yo will be broadcast Sunday aft noons. Time will vary from 3 i 5 p. m. Each program is introduced A. Colin Kingham, managing rector of the parent compa whose talks were recorded in L don and shipped to this couni where they were made a part the regular transcriptions. The < tertainment is built around a so and script episode. Stations ai KJR, KFRC, KFI, KLZ, KS1 WDAF, KSD, WMAQ, WFB WTAM, WSB, WOR, WT WSYR, and WOW. Kimball, Hi bard & Powel Inc., New York, the agency. Colorado Radio Netwoi Is Ready for Operatic LAUNCHING of the Colorado f dio Network linking four static in that state has been held up d to difficulties in obtaining wire 1 cilities but the starting date is < pected to be Aug. 15. KFE KVOR, Denver, will be the key si tion, the others being KVOR, Co rado Springs; KGHF, Pueblo, a KFXJ, Grand Junction. A. T. & lines will be employed. A combination rate card embr; ing line charges has been issui The personnel of the network announced as follows: Gene O'F. Ion, sales manager; Frank Bishc director of station relations; Jer Akers, assistant sales managcFrank Golder, technical directc William S. Wales, traffic directi Paul H. Raymer Co. has been a pointed national representatives New York, Chicago and San Fra cisco, and Wilson-Dalton Co. w handle Kansas City and St. Lou Re-Sign Lum & Abner LORD & THOMAS, Chicago, a nounces the re-signing of hum Abner, the homely philosoph team from Pine Ridge, U. S. 1 to a new long-term contract f its client Horlick's Malted Mi Co., Racine. Starting Sept. 2, t team will be heard from WLW the NBC-WJZ network at 7:30 m. (EDST) but WLW will car them for the first month at 10: p. m. Transcriptions of the pop lar pair's dialogue will also be co tinued over KNX, Hollywood, ai KFRC, San Francisco. During tl summer the team, formerly spo sored by Ford Motor Co. ai Quaker Oats, is being heard in lr broadcasts over WGN and WL1 Spratts Going on MBS SPRATTS PATENT Ltd., Newai (Spratt's dog food) will move i Albert Payson Terhune dog stori< shortly to the Mutual Broadcas ing System. The program is te tatively scheduled to start on ME Sept. 29. Efforts are being mac by the sponsor to secure the add tion of WNAC, Boston, to tl MBS network for the prograi Paris & Peart, New York, handL the account. ^ OF THE ^ NATION-WIDE "STAR OF STARS" PROGRAMS ARE ON KSD Determined by Radio Guide's Second Annual "Star of Stars" Poll, in Which 1.256,328 Votes Were Cast by Radio Listeners. The Four Leaders on KSD Are WAYNE KING, AMOS V ANDY Orchestra. Team. SHOWBOAT, ONE MAN'S FAMILY, Musical. Dramatic. Station KSD-The St. Louis Post-Dispatch POST-DISPATCH BUILDING, ST. LOUIS. MO Free Sc Sleininger, Inc.. National Advertising Representatives New Ynrk Chion*. Dctn.it San Frami-ro Page 12 BROADCASTING • August I, i9#