Broadcasting (Jan - Dec 1935)

kIBS has issued a brochure titled >o/ro which depicts in figures and :harts the network's coverage. If ore than 76 ( i of all the nation's mving is done in the MBS marie:, it is claimed. Comparison of JBS rates with other networks is <iven, including the MBS stations 'VLW. WOR. WGN, and CKLW, s well as additional rates coverng Yankee Network stations, ombined with MBS. Nineteen ad-ertisers have indicated their deire to use this new medium as it inters its second season, it is tated. Interspersed in the colored naps and charts are terse pararraphs in a typewriter type-face rhich present the MBS claims. ?he cover design is in black, white lind gold, showing a battleship jmder full steam, with a target fuperimposed. CSD, St. Louis, working with two heatres, is staging Where to Go 'Tonight, sponsored by Scott-New J-omb Inc., St. Louis oil burner jnanufacturer. The program, fiveininutes daily, depicts domestic icene in which heaters and movies 'l.re d'scussed, ending with decision |o go to one of the theatres. The jponsor's oil burners a^e displayed In the theatre lobbies. The account js handled bv Oakleigh R. French upc, St. Louis. SARBER Bros., Hartford, Conn., furniture store, uses five minute ^inscription programs on WDRC. •lartford, to promote "bartering . nd trading days". The store ac: epts anything in trade for new jurniture, disposing of the art'cles n its second-hand store. Gross Mv Agency, Hartford, has the .ccount. vMBC, Kansas City, has a news eature, sold to the local Atwater ■ I Kent distributor, known as the ~ \iewstester. First run theater ickets are awarded daily for correct answers. The Newstester •ings down the curtain on five Miinutes of news features presentid dailv on the Magazine of the tir by Erie H. Smith, KMBC news i ditor. The question, involving a :ffidely known personality in the !i|iiews of that day, is followed by ^ uve suggested answers, one of spffhich is correct. UN LAUNCHING the new Log ■• Oabin Syrup program, General •j-7oods Corp., New York, gives 'jjlway a Plymouth automobile each ?|Veek for the best 25-word letter Submitted on the subject "Why I "flUke Log Cabin Syrup". AccomTianjdng this letter must be the ^Piame of the grocer and the clerk. ^fiJuaker Oats Co. shares the pro: am. Georgia Burke, a colored ramatic actress, portrays the role ■A f Aunt Jemima with her saccha1 iae words about how good Log .■in Syrup tastes with Aunt Je^Tnima Pancake Flour. Aunt Je'-j'nima receives almost as many : lugs as the sponsor's product, -'Pog Cabin Syrup. C & J Beans Introduced "LINE & JOHNSTON Inc., Port luron, Mich. (C & J Beans) will atroduce this product in key metopolitan centers with radio and ewspaper advertising. The prodet is pre-cooked, requiring only 0 minutes baking before serving, ^lartin Inc., Detroit, is the agency. Counsel Retained For WDAS Defense Foreign Court Ruling Decides Buyer May Use Recordings WILLIAM A. SCHNADER, former attorney general of Pennsylvania, and Republican nominee for the governorship two years ago, has been retained bv the NAB to defend WDAS, Philadelphia, in the suit brought by Fred Waring, orchestra leader, against the station alleging unauthorized performance of one of his phonograph recordings, James W. Baldw.n, NAB managing director, announced Oct. 8. Answers to the suit were due Oct. 12. Mr. Schnader was retained to represent the interests of the NAB because of the widespread importance of the case to the broadcasting industry. Waring is president of an organization having as its purpose prevention of perfoinnances of phonograph records over the air, and the suit against WDAS is regarded as a test of that issue. Construed as having an important bearing on the WDAS case, since it established precedent on the identical issue, is the recent" decision of the Royal Hungarian Supreme Court in the case of Hungarian Radio Co., versus Gramophone Co. Ltd., of London. In the course of its opinion, the court answered pointedly, by coincidence, not only the issues raised in the Waring suit, but practically all others which have been advanced respecting use of phonograph records on the air. Performance Fee AMONG the pertinent phrases of the opinion were: "The permission to transmit the performance of an artist by gramophone records (films) is considered to include the permission of multiplication, publication and circulation of transmission, unless the contrary follow from the particular circumstances of the case. "It is obvious that the law did not intend to make the use of the records for public performance dependent on a permission of the performing artist whose part is generally less important than that of the author of the text. * * * "It is also to be considered that the performing artists receive a proper fee for their performances when these are recorded, and there are no reasons deserving consideration why they should be reserved a participation in the utilization— whifch also includes publicperformance and broadcasting over the radio — of the records made with their permission. The fee paid to the artist for recording may also be considered a fee for the use of the record for public performance and radio broadcasting. * * * "Consequently, an inscription affixed on records by the defendant to the effect that broadcasting of the record without his permission Over a million "Bucks" have just been paid to the sugar beet farmers around K G V O Missoula, Mont. A remarkable advertising value Full Rate for Remotes WCKY, Cincinnati, is charging the full card rate for all remote pickups, according to L. B. Wilson, president, who believes the station is the first to adopt such a policy. "There is no reason why night clubs and other resorts should not pay the same rates as other local advertisers," says George H. Moore, commercial manager. The custom on such programs is to assess a flat monthly charge plus line costs, or merely charge the line costs. New York Ad Courses A SERIES of 30 courses in advertising and selling will be given, starting Oct. 21, by the Advertising Club of New York. Among speakers during the series will be Edgar Kobak, NBC vice president in charge of sales, who will discuss salesmen's qualifications, and Paul Warwick, vice president of Cecil, Warwick & Cecil Inc., who will speak on radio advertising as a career. is prohibited, puts the plaintiff under no legal obligation since there was no contract between plaintiff and defendant. Nobody can acquire extra contractural rights against third persons by one-sided declarations if there are no rules granting him such right. "Taking all this into consideration the Royal Court correctly decreed that the defendant has no right to forbid the broadcasting through the Hungarian radio of sound records put into circulation by him and to make their broadcasting dependent on his permission; further that the inscription on the sound records forbidding their broadcasting through the radio has no legal effect against the plaintiff and the latter is not obliged to comply with the restrictive order." STAN THOMPSON, Chicago CBS announcer, is traveling on crutches due to a broken ankle. After escaping unscratched from an airplane crackup, Stan sustained his present injury when he fell while walking across the floor of a railway station. TRANSRADIO NEWS! — Available for Sponsorship — Three Daily Periods — Announcers who put your message over —RCA High Fidelity Equ:pment delivers the signal — To Listeners with Money to Buy — Let us produce for you Longview, Texas IT'S ALL OUR FAULT! Jarman Motors, Inc. dddbe and plymouth motor c a r 5 ddd5c motor trucks. buses and motor coache-5 June 8th, 1935 Mr. Jules Daniel, Manager "fl.B.A.L. Broadcasting Station Lexington Building Baltimore, Maryland Dear Mr. Daniel: Thought possibly you might be Interested In knowing our reaction to the spot messages your station has been broadcasting for us during the past few months. It has been our opinion In the past that It was Impossible to check up on the good to be' derived from this form of advertising. However, that opinion Is now changed not only have these broadcasts brought direct results, but they have indirectly done more for us than any other form of advertising ever participated in. Aside from the above, these broadcasts act as a tonic on our sales force, as they are constantly being told by the public that the message has been heard, which accomplishes a two-fold purpose of making the salesman conscious of the fact that his efforts are being backed up by the right kind of stuff, and quite naturally sells him to a better de gree on the product and the House he represents. Summing up the whole picture, we are mighty well pleased, not only with results obtained but also with the manner in which the mes sages are handled by the man in front of the "Mike". Very truly yours National Representative HEARST RADIO ^October 15, 1935 • BROADCASTING New York • ■ Chicago San Francisco Page 41