Broadcasting (Jan - Dec 1935)

A BRITISH ELECTRIC ORGAN Electrone Simulates Regular Crgan, Using Loud Speakers, Amplifier and Rotating Disc HE "WORKS" — Here is an intimate view of the Electrone organ in oration, with tone-generating discs at top above the keyboard. NEW type of electric organ, st demonstrated in Great Britain L. E. A. Bourn, the designer, at e factory of the John Compton rgan Co., simulates tone colors sembling those of the regular orin. The Electrone, as it has been illed tentatively, uses loud speakf Its, amplifier and rotating metal bc to build up tones. 4)!The Electrone dispenses with ijparate oscillators and photoelecic cells, using sine waves of varies pitches engraved concentrical| on a fixed insulating disc. In e grooves are conducting mae^rial and contacts are brought out fom each ring. Another disc which voives at a constant speed and aced a millimetre from the first, rves as carrier for an exploring ectrode connected to the grid of « first tube of a power amplifier. By applying a constant DC ponrfpmtial to the sine wave conductors b the fixed disc an alternating 'ltage is induced in the revolving ectrode. Then by charging a ;-oup of rings simultaneously with gan "stop" relays, any desired mal quality can be developed. Strength of harmonics is ad justpie to the fundamental and this ndamental can be adjusted to cmpensate for irregularities in ud speaker response, creating a liform sound level. Reverberam effects are obtained by coniscting padding condensers in parlel with tone generator capaci|s. Mechanical rocking of the :ed disc produces tremolo and a (lay which slows the driving echanism while the hands are ised from the keyboard reproves the tone of the Hawaiian litar. THE OUTSIDE— Here is the modernistic cabinet of the Electrone. Drug Disc Series DRUG TRADE PRODUCTS, Chicago (proprietary), will sponsor Sons of the Pioneers, transcription series of Standard Radio Inc., in Chicago, New Orleans and Newark stations. Master Drugs Inc., Omaha, will sponsor the series in Omaha and Detroit. Going Up Come on along! Ri ,ETAIL SALES up 14%— check transactions up 16% — car sales up 62% — farm prices up 30% — factory payrolls up 26%! That's the Milwaukee-Wisconsin market today compared to a year ago. And ONE station thoroughly covers this A-l sales area — REVIEW of the motion picre Midsummer Night's Dream, nakespearean spectacle, was 'oadcast Oct. 5 by NBC. WTMJ The Milwaukee Journal Representatives, Ed. Petry & Co. OIL HEATING SPOTS BEGUN IN CHICAGO DAILY spot announcements on WMAQ and WBBM, large newspaper space, and some outdoor advertising are being used in a campaign to promote the use of oil heat in the Chicago area, sponsored by the Chicago Oil Heat Committee and supported cooperatively by the independent fuel oil distributors and the major oil refining companies. The announcements run from 50 to 100 words and are broadcast on WBBM at 6:59 each morning, preceding the Musical Clock program, and on WMAQ at 10:15 each evening, immediately following Amos 'n' Andy. If the initial campaign is successful more extensive use of radio may be made later, according to the Chicago office of McCann-Erickson Inc., which is placing the advertising. A $50,000 fund is planned, according to the backers, for the winter campaign. Oil burner distributors have tied in with oil distributors and are ordering 100,000 copies of a booklet Low-Cost Automatic Heat. KECA's Magazine KECA, Los Angeles, in October started publication of a monthly 32-page program magazine with subscriptions to listeners at $1 a year. Originally intended as a subsidized journal, the KECA Program Magazine is already said to be on its way as a self-supporting sheet. The initial issue carries a picture of Mozart on the front cover and is edited by Jose Rodriguez, publicity director. The preface carries statements by Earle C. Anthony, owner, and Glenn R. Dolberg, program manager, with the month's schedule of full musical titles, composers and descriptive notes. WGN Dedication A WEEK of feature programs, starting Oct. 1, marked the formal dedication of the new half-million dollar studios of WGN, Chicago. Leading radio artists participated, with programs being piped to MBS. Among those taking part were Stoopnagle & Budd, Frank Parker, Roy Atwell, Doring Sisters, Rudolph Ganz and the Horace Heidt orchestra. IN Northwest Northeast Missouri Kansas Southern Iowa & Nebraska ITS KFE<* ST. JOSEPH, MISSOURI 2500 watts 680 kc NEW I Management Programs Talent Advertising Rates Represented by Wilson Dalton Chicago Kansas City Mather Tower Hotel President New York Norman Craig, 230 East 50th St. Outstanding Local Programs Available for Sponsorship on WHB in Kansas City PLAY-BY-PLAY FOOTBALL— Direct from the "Big Six" playing fields by remote control. WHB began its football schedule September 28, with the Notre Dame-Kansas game at South Bend. Our broadcast crew includes Ed Cochrane, sports editor of the Journal-Post ; Jess Kirkpatrick, former Ail-American halfback; "Bubs" Boyle, WHB special events broadcaster ; and Jack Todd, WHB program director. Wire for details of the ten-game schedule available. NEWS BROADCASTS— Presenting Kansas City's best kr.own and best liked newscaster, John Cameron Swayze, in three daily periods — using United Press and/or Radio News Association dispatches for national and international news, with local news by the Kansas City Journal. Post staff. JESS KIRKPATRICK— In songs of sure-fire appeal to the feminine audience. Here's an opportunity for some manufacturer of cosmetics, soaps, clothes or foodstuffs! Jess can sell 'em for you ! WHB STAFF FROLIC — Kansas City's biggest daytime show, with Doctor Pratt as Master of Ceremonies, and an all-star cast. NORTHSIDE MUNICIPAL COURT — This sustaining feature is not available for commercial sponsorship, in spite of the fact that it is probably the most popular broadcast heard in the Kansas City area, day or night. A few "spots" are open before and after the broadcast, for 50-word, 100-word, or 200-word announcements. Ask for details. DON DAVIS, President JOHN T. SCHILLING, General Manager KANSAS CITY'S DOMINANT DAYTIME STATION October 15, 1935 • BROADCASTING Page 43