Broadcasting (Jan - Dec 1935)

'SBC DISC SERVICE PASSES 100 MARK THE NBC Thesaurus transcripion library, introduced at the NAB •onvention last July now has passed the 100-client mark, accordng to C. Lloyd Egner, manager the service. A new sales manual designed :'or use by station salesmen to aid :;(n merchandising the library has >een issued. It includes a list of pot and local advertisers using kJBC recorded programs, along jvith success stories. The list of subscribers follows: fS-CMI, WWNC, WSB, fVBAL, KFDM, KGHL, iVrAPI, WBZ, WBEN, tVDOD, WENR, WMAQ, WSAI, iAFLA, WTAM, MUZAK Corp. of Cleveland, KFRU, WBNS, WCKY, JVHIO, KOA, KRNT, KSO, WTMV, WJBY, WMFG, KGKB, WIBM, WROL, iVXYZ, 3-VGBB, VDRC, £TUL, VIRE, VMBH, £LRA, iVLVA, VIOD, jVSMB, 0£IUN, 3iCDKA, WPG, WNBF, WCHS, WFDF, KFJZ, WHP, WSVA, Raymer Adds Romaine PIERCE L. ROMAINE, for the last three years with WMCA, New York, has been appointed to the New York office of Paul H. Raymer Co., station representatives, Mr. Raymer an „„ nounced Nov. 18. Mr" R°mame A graduate of Harvard, Mr. Romaine joined the George Batten Co. (now Batten, Barton, Durstine & Osborn) early in 1922. Since then he has been engaged in advertising and sales work in New York. KPRC, WIBX, WJDX, WJIM. KWGB, WMAL, WCLO, WREN, K F I, KECA, WAVE, WIBA, WFEA, WMC, WALA, WSFA, WNBH, WMCA, WTAR, WKY, WPHR, WIP, KTAR, WPTF, KROC, WHBF, mfcCSD, KSTP, KABC, KFSD, KGO, yfrVGY, KJR, WHBL, KTBS, WSPA, : VBZA, KGBX, WKOK, WSYR, rskTUL, KGBK, WIBX, WMAL, VRC, W1XBS, KRGV, KGBZ. »' t Canadian Stations — CFAC, 'JCA, CJOC, CFCF, CJOR. « » Foreign S tations — Capetown, : :<>uth Africa; Durban, South Afs ica; Johannesburg, South Africa; Sydney, Australia; 2GH, Sydney, » Bluistralia ; KGU, Honolulu, Hawaii. * ":: « 3j Schulte Cigars on Network A. SCHULTE CIGAR STORES, New York, will start institutional promotion with a 16 station CBS series Tuesdays and Thursdays, beginning Dec. 3, 7:15-7:30 p. m. The tobacco stores and coupon premiums which are offered with all purchases will be promoted. Talent will include Rube Goldberg, Vera Van and Waldo Mayo orchestra. Wildroot Returns to CBS WILDROOT Co., Buffalo (hair tonic) returns to the air Jan. 6 with a CBS program keyed from WGR, Buffalo, where it is currently running as a local campaign, featuring Roger Baker and a male chorus. The 7:15-7:30 period on Mondays will be used. Batten, Barton, Durstine & Osborn Inc., New York, is the agency. MEMORANDUM ICS j nit • Dear Joe : * " For the third consecutive year "Variety" has judged WCAE ' s showmanship first in Pittsburgh. The station with showmanship, you know, has listeners. And listeners buy . As an advertiser I knew you would be interested . Yours Bill P.S. WCAE has increased its power to 5,000 watts, adding 1,000,000 new listeners. No extra charge. Good, eh? PITTSBURGH • BASIC NBC RED NETWORK National Representative HEARST RADIO NEW YORK CHICAGO SAN FRANCISCO December 1, 1935 • BROADCASTING Here's the solution to your Christmas gift problem. A gift which will be appreciated 24 times a year by the recipient. BULK SUBSCRIPTION RATTS Single Subscriptions 5 to 14 Subscriptions $3.00 EACH $2.00 EACH 2 Subscriptions Over 15 Subscriptions $2.50 EACH $1.50 EACH Year Book Included with all Subscriptions Another Gift Suggestion— An attractive binder that holds one year's copies of BROADCASTING. $3.00. (Name in gold 25c extra) BROADCASTING ^Broadcast # Advertising I ENCLOSE $ FOR SUBSCRIPTIONS Signed Address City -: I AM ATTACHING LIST OF NAMES TO WHOM THESE SUBSCRIPTIONS ARE TO BE DELIVERED Page 45