Broadcasting (Jan - Dec 1935)

adio's Supremacy News Described i jtE competition between radio the press for supremacy in Js dissemination is in full swing, p radio now moving to the at.k, Herbert Moore, president of unsradio Press Inc., told the In".ollegiate Newspaper Associaj convention, meeting Nov. 15 Pittsburgh. He predicted that simile and other radio media . replace the press. Striking at the influence exer,:d over newspapers by adverjrs, Mr. Moore said: "We are going to allow the sales of •rs for radio sponsorship to ie an advertiser any 'off-the-rec • ' tie-up for favorable publicity ;the news, as seems to be the ■p in some quarters." Accuracy and absolute imparity are required by radio to a ch greater extent than by newsiers, Mr. Moore said, "because the superior impact of the jken word. People believe what Jy hear over the radio more "dily and they have come to de.td upon the truthfulness and .iesty of the news broadcasts be se they have had two years of :iest and accurate newscasting I entirely to the development of msradio." cffe explained the operation of ;*nsradio, based on local corre • ndents, and added that "the role Transradio is that of safeiirder of the freedom of the jss. We refuse to get mixed up the fight over advertising reve Blame the Philatelists "TOUGHEST break" to befall any radio reporter on assignment was William Burke (Skeets) Miller's on Nov. 23 when the giant airplane China Clipper took off for Honolulu and Manila with an enforced lightened cargo due to the unexpectedly large mail load. Despite his slight stature and light weight, which made it possible for him to enter Floyd Collins' cave in Kentucky to bring that entrapped unfortunate food while on a newspaper assignment for which he won the Pulitzer Prize, Miller had to be left behind. Arrangements had been made to broadcast various stages of the flight over NBC, with Miller, NBC night program manager as the commentator. Harold See, NBC engineer detailed to the clipper ship, who had worked with Miller on the broadcasts from the clipper ship while flying from Baltimore to San Francisco via Panama and while it maintained radio contacts with the stratosphere balloon during its recent ascent, also had to be left behind. Roi-Tan Disc Spots AMERICAN TOBACCO Co., New York (Roi-Tan cigar), is using daily disc announcements on 56 stations in 19 states throughout the Midwest, Southwest, and South. The announcements vary in practically every city and in some localities two stations are used. The campaign is scheduled for six weeks. Lawrence C. Gumbinner Adv. Agency, New York, handles the account. Broccoli and Old Lace (Continued from page 2i) . the extent we should have done. Sales promotion departments get distribution is full of paradoxes. Two of the oldest products known two of today's newest commodities and services. Transportation and rising have undergone such a course of face-lifting, weight-reducing, ij eding up and general rejuvenation that they are becoming two of newest and most modern industries. ;n fact they have become so new that public appreciation of what y can offer in the way of satisfaction has in no way kept pace with developments which have been made in laboratory and in the eximental field. Housing and the railroads therefore must resort to same pioneer advertising required of a new product, transportation and housing, especially the latter, are two of the most ical markets possible for new radio advertising. 7o complete the explanation of our paradox: No product ever gets L It is always new to someone. Old consumers must continually be "rinded of its basic usefulness. If radio is good for a new product, J. is just as good for an established one, and for the same reasons. OLDEST AND ONLY FULL TIME HIGH POWERED STATION IN ALABAMA 1000 WATTS FULL TIME. AFFILIATED CBS BIRMINGHAM BROADCASTING CO.#lnc. BANKHEAD HOTEL BIRMINGHAM, ALA. Sterling Co. Cited STERLING Co., Des Moines (cosmetics), is charged with unfair methods in a prize puzzle scheme in a complaint issued by the Federal Trade Commission. In its Sterling Prize Club, the FTC alleges, the sponsor offered prizes for solutions of problems whereas contestants were required in addition to sell merchandise. Fallacies Exposed (Continued from page 30) radio, but if you want to get some material for a radio article that will really be enlightening, send one of your most unprejudiced men on a trip around the nation. The further he gets away from New York, the more convinced he will become that radio is bigger than he ever dreamed it could be. He will find that people of the nation listen to Amos 'n' Andy, Gracie Allen and George Burns, Major Bowes and other entertainment features to which New York people listen ; but he will also find thousands (no exaggeration) of other radio programs covering the wide range of American interests. Let him spend a night and a day in a farm home in addition to his visits in the small towns and medium sized cities. When he gets a cross section of "The Fifth Estate" I promise you that he won't think that radio stations must become radio newspapers to serve the people best. P. S. Statistics on number of radio stations and members of networks were obtained from 1935 Broadcasting yearbook. FIRE on Nov. 15 destroyed several thousand dollars worth of equipment in the Rasper-Gordon Studios, Boston, causing a delay of four days in the company's activities. WMBG lichnaomd Virginia It's the PUNCH that gets the audience. The following "Names" recently appeared in person on WMBG F. HAWKS BERT LAHR CLIFF EDWARDS LYDA E A R L C A R R O L L G E O R G E FIFI DORSE Y // you are looking for a station with Punch and Superior Showmanship USE The CBS Outlet in Richmond WMBG W H I T E Mirrors Didn't Do It ! Greater coverage, showmanship, listening audiences, and power are all factors that helped to increase our business over 100% in 1935! And it's no secret either ! ! ! You sell Maryland when you buy WBAL. WBAL Basic NBC Blue 10,000 Watts 1060 Kcs. National Representatives HEARST RADIO NEW YORK CHICAGO SAN FRANCISCO member I, 1935 • BROADCASTING Page 47