Broadcasting (Jan - Dec 1935)

Page scan 0001311 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Dec 1935
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - Dec 1935)
Leaf #:
0001311
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
August 15, 2024
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BROADCASTING combined with Broadcast Advertisings LAST MINUTE CORRECTIONS to data Submitted j^ot the A R OOK May Be Made Up To And including JANUARY 1, 1936 Tot the splendid telpon&el to out auel tlonnaltel fitom ADVERTISING AGENCIES BROADCASTING STATIONS RADIO ADVERTISERS EQUIPMENT MANUFACTURERS PROGRAM PRODUCERS TRANSCRIPTION PRODUCERS NATIONAL AND REGIONAL NETWORKS . . . the editors of this important annual directory of the business of broadcasting are deeply grateful. To date practically 95% of the questionnaires are in hand, and most of the data is now in the hands of the printer. The 1936 Year Book Edition will embrace the most important features of the 1935 Year Book brought up-to-date — and in addition will carry new and necessary directories of permanent reference value throughout the year. Radio's Only Annual Directory Will Be Sent Free to All Subscribers To the Regular Semi-Monthly Issues of BROADCASTING. PUBLICATION DATE Early in 1936 ADVERTISING DEADLINE December 15, 1935