Broadcasting (Jan - Dec 1935)

A FAN DANCER can get away with it . . . but you . . . well . . . you've simply gotta have Balanced Coverage IN CALIFORNIA you get exactly that from THE WESTERN NETWORK and SFO SAN FRANCISCO -OAKLAND 560 KILOCYCLES 1,000 watts full time The story of balanced coverage ...the story of KSFO...is the story of the great, new Western Network, KSFO and popular, powerful KNX, Hollywood. « But that's not the whole story. Get it . . . all of it. National Representatives : JOHN BLAIR & CO. KSFO — Russ Building, San Francisco Philip G. Lasky, General Manager AGENCIES AND REPRESENTATIVES SIDNEY BURNETT and William Gluck have taken over Radio Features, in San Francisco, and moved from the Anglo Bank Building to 544 Market street, that city. They are specializing in radio production. ROBERT J. COLWELL, chief continuity writer of J. Walter Thompson Co., has been transferred to Hollywood until Dec. 15 in line with the agency's policy of shifting production and continuity personnel periodically. HART T. MITCHELL, formerly vice president of Frederick & Mitchell Inc., Chicago, has been named a vice president of J. Stirling Getchell Inc., in charge of the Detroit office. He has been connected with automobile advertising for 15 years and will continue to handle the DeSoto and Plymouth accounts. G. ROBERT STEWART, formerly contact man with Carroll-Dean-Murphey Inc., has joined Morenus Adv. Agency, Chicago, in a similar capacity. The agency also announces a rebuilt and enlarged audition studio and the addition of several new offices to accomodate the growing personnel. THE GREENLEAF Co., Boston advertising and merchandising counsellors, opened new offices at 20 Newbury Street, top floor, on Nov. 25. The executive personnel of The Greenleaf Co. includes A. E. Greenleaf, president ; Charles A. Holcomb, vice president and director of service and Radio ; George R. Dunham, treasurer ; David S. Garland, Jr., production manager and art director. WCAO, Baltimore, has named Jackson & Moore, Chicago, as exclusive sales representatives. With Western Electric's new NON-DIRECTIONAL MIKE marks the spot to stand! Duck or Bull? BILL CART WRIGHT, member of the Chicago staff of William G. Rambeau, radio station representative, is now in Frank Buck's class. Bill, the story goes, was out duck hunting a couple of weeks ago and was having very little luck. All day his party had lain in their boat watching the ducks go by overhead but without having anything come near enough for them to shoot at. Finally they decided to call it a day and had just turned the boat around when something flew up out of the weeds and straight for Bill, who threw up his hands to avoid being hit and to his great surprise found himself holding a nice, fat duck. Despite its struggles and his astonishment, Bill managed to hang on and arrived home with his prize still squawking loudly, the only bag of the day. DAVID ELMAN, formerly director of radio for Marschalk & Pratt Inc., New York, has joined Brooke, Smith & French Inc., New York, as director of radio. FRED H. FIDLER, Shell Oil Co. account executive for the J. Walter Thompson Co., San Francisco, has returned to his desk after a business trip to New York and St. Louis. He was East approximately three weeks. WILLIAM JONES, of the Wade Adv. Agency, Chicago, who has charge of production of the AlkaSeltzer broadcasts, is seriously ill with double pneumonia. ROS METZGER, of the radio department of Ruthrauff & Ryan Inc., Chicago, has written a new song Rhythm Step, which was recently introduced by Al Roth's orchestra from KMOX, St. Louis, on a CBS broadcast. He at one time was pianist and arranger for Paul Whiteman. DALE W. ROE has been named to the sales staff at the San Francisco office of Walter Biddick Co., station representatives. RONALD DAWSON, for several years with WJSV, WOL and WRC, Washington, has been named production and continuity chief of Kal Advertising, Washington. He will work with David Stein, newly appointed radio head. FURGASON & ASTON Inc., Chicago representatives, have moved to 221 N. LaSalle St., having taken larger quarters to accommodate a larger staff. Offices are also maintained in Detroit and a third office is planned in New York after the first of the year. JOHN BLAIR & Co., has moved its San Francisco offices from 485 California St., to the Russ Bldg., that city. Lionel K. Bridge has been added to the staff as account executive, assisting Lindsey Spight, manager. WILLIAM J. LARKIN, formerly with the radio department of Stromberg-Carlson Tel. Mfg. Co., San Francisco, has joined the Ernest R. Ham Adv. Agency, that city, as radio ficconnt executive. WTCN St. Paul — Minneapolis FREE & SLEININGER, INC. National Representatives. EDGAR WAITE, formerly publicity! director of Benton & Bowles Inf.. New York, and recently serving Best? Foods Inc. account, has resigned tC'J join Lord & Thomas on the Wesj Coast where he will handle legisla tive publicity, operating from both th] Los Angeles and San Francisec offices. HIXSON-O'DONNELL Inc., has closed its San Francisco branch office and is now centering all advertisiru activity from Los Angeles. Rober James, former San Francisco man ager, has gone over to Charles R Stuart Inc., that city, and is handling radio along with other accounts. COURTLAND D. FERGUSON Inc Washington agency, has opened a Baltimore branch at 714 Lexingtoi Bldg. HOWARD N. SMITH, for the last seven years with Rogers & Smith Adv., Chicago, has joined Carpenter:-; • Rogers Co., Dallas, as account execu tive. CRAMER-KRASSELT Co., Mil waukee, has opened a branch office ii Penobscot Bldg., Detroit, with Nor wood D. Craighead as manager. MONROE F. DREHER Inc., New ark agency, has opened a branch foi contact purposes at 30 Rockefellei Plaza, New York. STONE STEVENS HOWCOTT HALSEY Inc., New Orleans, hai been formed from the former Stone Stevens & Lill agency, with no change in accounts. LEON A. FRIEDMAN, formerly o Cramer-Tobias Co, Inc., New York has been named radio director of Ster 1 ling Adv. Agency, New York GEORGE ROESLER, Chicago radii station representative, has opened i Detroit office in the General Motor: Bldg. Earl Maxwell, who was for merly with John Blair in Detroit an< New York, has been appointed De troit manager of the Roesler organi ; zation GEORGE ROESLER, Chicago, hai 3 been appointed representative fo ' KJBS, San Francisco, and KQW San Jose, Cal., George Brunton, op erator of the two stations and thei: hookup known as the Northern Cali fornia Broadcasting System, an> nounced Nov. 20 following his returi ; from the East. I. T. PORTER, sales manager o Associated Broadcast Adv. Co., exclu sive time sales office of WFAS, Nev York, has moved to larger offices 12W. 72d St Penn Tobacco News PENN TOBACCO Co., Wilkes Barre, Pa., has just signed Pa Flannagan, Chicago sports an nouncer now broadcasting footbal gossip for Penn three evenings ; week over WBBM, to do a quarter hour news summary each weekda; evening during 1936 over the sam* station for Kentucky Winners cig arettes. Agency: Ruthrauff & Ryai Inc., New York. Folger on Discs J. A. FOLGER & Co., San Fra cisco (coffee), on Dec. 2 start; Judy and Jane, 15-minute dramati script act which has been on th networks for two years, on 10 sti tions — WFAA, WOAI, WDA" WHO, WKY, KVOO, WOW, KFH KSTP, WEBC. Blackett-Sample; Hummert Inc., Chicago, places th account. ■I ■ ti NBC on Nov. 29 began broadcast ing of results of the Literary D\ gest straw vote on the New Dea using the WEAF network, Thurs days, 6:35-6:45 p. m., on a sustain ing basis. John B. Kennedy is com mentator. In previous polls th Digest has sponsored daily pro* a grams to announce results. BROADCASTING • December 1. 193L to Western Electric BROADCASTING EQUIPMENT