Broadcasting (Jan - Dec 1935)

Page scan 0001349 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Dec 1935
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - Dec 1935)
Leaf #:
0001349
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
August 15, 2024
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ableTTT^ ^cH-lcI Important / r vxapita M~H,K ~+ NEW! NEW! • Modern studios, the last word in studio design and construction. • 5000-watt RCA transmitter — high fidelity throughout — the finest equipment money can buy. NEW! • Programs produced by a brilliant staff of artists and production men. NEW! • Listening audience, the highest type of radio entertainment brought to scores of cities and communities which never before have been within the primary coverage area of ANY radio station. More than 2,000,000 persons in KFBK's primary area. KFB K SACRAMENTO CALIFORNIA Owned and operated by the James McClatchy Company, for more than 78 yeais publishers of The Sacramento Bee, the 1934 Pulitzer Prize Winner. KFBK is one of the McClatchy California Radio Stations, which include KMJ, Fresno; KWG, Stockton, and KERN, Bakersfield. REPRESENTATIVES Walter Biddick Company Joseph McSillvra 485 Madison Avenue New York City 919 N. Michigan Avenue Chicago, Illinois 568 Chamber »f Commerce Bldg. Los Angeles, Calif. 1358 Russ Building San Francisco, Calif. 1038 hxchange Bid*. Svattle pecember 15, 1935 • BROADCASTING Page 25