Broadcasting (Jan - Dec 1935)

Page scan 0001355 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Dec 1935
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - Dec 1935)
Leaf #:
0001355
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
August 15, 2024
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The NEW TRANSCRIPTION SENSATION ! gas* — a STANDARD TRIUMPH! Featuring JOE TWERP and JIMMY GRIER'S ORCHESTRA ★ Here are programs that have everything! Fresh wise-cracks that stay fresh! Screamingly funny dialect — grand music — swell harmony! You'll like them — your toughest prospects will be "so/d" on them — and your listeners will clamor for more! Joe Twerp — the funniest comedian brought to radio in recent years ! Jimmy Grier — leading his great band in the smoothest of modern melodies! Standard proudly presents this sure-fire combination in a series of thirty-nine 15-minute programs which, we predict, will be grabbed up on first hearing by beer and beverage accounts, automotive and gas and oil dealers, and others looking for something really unusual ! The "Last Nighter" is destined to go fast — mail the coupon below for your sample program today! MAIL COUPON FOR SAMPLE ! Standard Radio, Inc. 6404 Hollywood Blvd. Hollywood, Calif. Gentlemen: Please send me sample program of the "Last Nighter" series for which we will pay charge of $2.50 C. O. D., to be credited upon purchase or refunded if records are returned within 30 days. STATION STANDARD RADIO, INC. 6404 HOLLYWOOD BOULEVARD, HOLLYWOOD, CALIF. 180 NORTH MICHIGAN AVENUE, CHICAGO, ILL. December 15, 1935 * BROADCASTING Page 3