Broadcasting (Jan - Dec 1935)

PENNSYLVANIA City [ .r-isburg iladelphia iladelphia iladelphia iladelphia :t3burgh ttsburgh . a ding ;eading liranton iilkes-Barre Station Service WHP TP KYW UP WCAU UP WFIL INS WIP TP KDKA UP WJAS TP WEEU TP WRAW TP WGBI TP WBRE TP |City ovidence ovidence ovidence RHODE ISLAND Station WEAN WJAR WPRO City iiderson iiarleston ■lumbia i^rtanburg SOUTH CAROLINA Station WAIM WCSC WIS WSPA SOUTH DAKOTA WASHINGTON Station KXRO KVOS KIRO KJR KOL KRSC KFPY KGA KHQ KMO KUJ KPQ KIT WEST VIRGINIA City arleston rkersburg iheeling City "een Bay mesville i Crosse ladison Slwaukee City isper ^eridan Service *INS TP UP Service TP TP TP TP ty Station Service ■ x Falls KSOO RNA rton WNAX INS TENNESSEE s ty Station Service tol WOPI RNA ttanooga WDOD TP boxville WNOX UP Memphis WNBR TP emphis WREC UP ishville WLAC TP TEXAS C ty station • Service pjarillo KGNC UP ■ady KNEL UP ;rpus Christi KGFI TP ill as KRLD INS irt Worth KFJZ RNA <n Worth KTAT UP < iimgview KFRO TP ib bock KFYO TP ddland KRLH TP eto3 KIUN TP •n Arthur KPAC TP in Antonio WOAI TP dt !T KGKB TP UTAH k ty Station Service Lake City . KDYL TP it Lake City KSL INS VERMONT Jcity Station Service Ubans WQDM TP ri ngfield WNBX TP aterbury WDEV TP VIRGINIA C ty Station Service larlottesville WCHV TP anville WBTM TP arrisonburg WSVA TP 'nchburg WLVA TP ;wport News WGH TP Hbrfolk WTAR UP ichmond WRVA TP & UP I janoke WDBJ TP Service TP TP INS UP & INS TP RNA TP TP TP TP TP TP TP Station Service WCHS TP WPAR RNA WWVA UP WISCONSIN Station Service WHBY TP WCLO TP WKBH TP WIBA UP WISN INS WYOMING Station Service KDFN TP & RNA KWYO TP Safe Driving Book Of General Motors Sought by Millions Radio Series Brings Amazing Response From Listeners ON THE General Motors Symphony Concerts, broadcast over an NBC network during the winter and spring of 1934-35, the sponsor, General Motors Corp. began to introduce a series of short informal talks on safe driving. These talks were given during the five-minute intermission in the hour program. The interest shown by the radio listeners was such as to prompt the adaption and publication of these talks in booklet form. We Drivers was the title selected for the 36-page booklet. In May, 1935, the first edition of 150,000 came off the press and it met with such enthusiastic approval that a second printing of 1,000,000 copies was ordered for July. A third printing in September called for 500,000 copies with another order to follow early this month for another 1,000,000 was placed in the hands of the printer. Voluntary Requests GENERAL MOTORS has not resorted to forceful promotion to get the booklets into the hands of automobile drivers. All distribution to date has been the result of voluntary requests originating from the Sunday night General Motors Symphony Concerts or from some collateral activity stemming from the radio program. Needless to say the sponsor has continued this feature throughout the present series of symphony concerts broadcast over 63 NBC-WEAF stations Sunday night. The talks are similar to those in the We Drivers booklet. Some of the topics are from suggestions sent in by radio listeners. There was one time that the booklet was mentioned in printed advertisements, last October when the 24th Annual Safety Congress was in session in Louisville. The sponsor used three full-page insertions in Louisville newspapers. The advertisements were an expression of General Motor's interest in safety and the illustrations from the We Drivers booklet were more or less incidental. The requests pour in from individuals, chambers of commerce, safety councils, motor vehicle bureaus^ state governments, fleet owners, insurance companies, police departments and dozens of other organizations. The State of Michigan has sent in an initial request for 200,000 copies to be distributed with 1936 license plates and it is understood that the state is considering extending this request to more than 1.000,000 so that a book may be mailed to every motorist whose car is registered in Michigan. General Motors has from time to time published various educational booklets but We Drivers is by far the most popular that the corporation has ever produced. Entertainingly written and illustrated the booklet covers such topics as curves and turns, night driving, mist and fog, our brakes, city traffic, slippery weather, etc. Campbell-Ewald Co. of New York has the account. 13: 1 % hcember 15, 1935 • BROADCASTING HIGH COSTS AROUND! 40% LESS for the FINEST RECORDINGS Off-the-air and Electrical Transcriptions k IATURALLY you don't balk at high costs in themselves — if ' ^ you get the results. But when the best is to be had without the usual price premium — then it's time to investigate. Ask any radio station about our regular 16", 15 minute recordings. Or ask any other recording organization about them. (The latter may not have much to say). Also the only recordings that give you a full fifteen minute program on one side of a 12" record. And the only recordings that give you a full uninterrupted 30 minute program on each side of a 16" record. Stop to think what that means in uninterrupted selling of a program to a prospective sponsor. To insure no breaks over the air. To sell a new client when he is in the mood that a break might break! Stop to think of the finest reproduction quality, that any good program deserves. And — finally— stop to think of 40% less costs. (Incidentally — lower mailing, packing and storage costs). But then, you don't have to stop to think about those. The proof is in the hearing — either in your offices or ours. Write or 'phone. RADIO and FILM METHODS Corp. 101 Park Avenue, New York CAIedonia 5-7530 * NATIONAL PRESS BUILDING • WASHINGTON, D. 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