Broadcasting (Jan - Dec 1935)

WOW's New Plant WOW, OMAHA, dedicated its new 5,000-watt transmitter and new studios on Dec. 8 launching "radio week" in the Missouri Valley, which concluded Dec. 14. Virtually all stations in the area saluted WOW during the period, presenting programs from studios of WOW. Equipment of WOW is new throughout, including custom-made furnishings. BOUND To Give Greater Value A NEW BINDER has been produced, and we have contracted for a supply, which we believe answers your filing and library needs. It is neat and convenient. It is bound like a book — looks like a book in every respect except that you can snap each current issue for a year into the cover and remove it at will. The narrow binding wire does not cut or mutilate the copies in any way. The binder is pictured above. It holds 24 copies (one year's issues). It is your perfect reference book of the year's business of broadcasting. PRICE I $3.00 POSTPAID (Your name in gold 25c extra) BROADEST! NG NBC Program Coordinators TO ACT as program coordinators for clients, agencies and the NBC sales staff, NBC on Dec. 3 announced the appointment of Stuart Hawkins and Norman Morrell to its commercial program department. Hawkins, a 1923 graduate of Annapolis and former director of publicity of the old WJZ from 1923 to 1925, until 1929 was radio critic for the New York HeraldTribune after which he joined the radio department of N. W. Ayer & Son, serving both in New York and Chicago. Recently he has been writing books, having published one titled No Man Is Single. Morrell operated his own news and sports syndicate in New Jersey until 1928 when he joined the radio department of Lord & Thomas. FIRESIDE CHATS OfWOR Provide Listeners With Inside View of Radio OIL is Texas' ranking industry and fifty per cent of the State's production is within a 25 mile radius of LONGVIEW Financial Center of East Texas Oil Field $500,000.00 of crude oil is produced daily for the benefit of thousands of lease and royalty owners. You can reach this rich market with \ J "Voice of Longview' Longview, Texas A SERIES of Fireside Chats with the public has been started by WOR, Newark, Mondays, 1010:15 p. m., with Jules F. Seebach Jr., director o f program operations, as commenMr. Seebach tator. The series was ordered when listeners showed unusual enthusiasm in a discussion Dec. 2 of radio whys and wherefores. In his discussions Mr. Seebach gives behind-the-scenes pictures of radio. He covers programming, timing, scheduling, changes and revisions in schedules, and explains why some public demands cannot be met. He explained the station's policy in balancing its programs from light to serious music, from sports to philosophy, from folk music to news comment. FCC Funds Considered A HEARING on FCC appropriations for the fiscal year 1937, which begins next June 30, , was held Dec. 6 before the Independent Offices Subcommittee of the House Appropriations Committee. Appearing for the FCC were Chairman Prall, Secretary Herbert L. Pettey, and Assistant Secretary John B. Reynolds. The hearings were closed. National Press Bids. Washington, D. C. Station KSD— -St. Louis Post-Dispatch POST-DISPATCH BUILDING, ST. LOUIS, MO, Free & Sleininger, Inc., National Advertising Representatives New York Chicago Detroit San Francisco Los Angeles Gain of One-Third By Southland Life Due to Broadcasts Insurance Firm Finds Radio Remarkable Business Getter SOUTHLAND LIFE INSURANCE Co., Dallas, finds business 35%over last year, using radio exclusively, and has renewed its contract with Southwest Broadcasting System for another 52 weeks of its '< one-hour program. Clarence E. Linz, first vice president of Southland Life, in signing the renewal, gave radio entire credit for the big increase in the company's business. In the first nine months of 1935, according tt Mr. Linz, Southland Life's volume was boosted 18% by use of radio September showed an increase oi 23% over the same month of last year; October presented a 38% increase; November surprised with a 44% jump over the corresponding month last year, even after allowing deductions for business which may not have been influ enced by radio. Details of the company's im provement in business were des cribed on the Southland Life ho, Dec. 2. Network Expanded THE PROGRAM is the only full hour show originating in th( Southwest, according to SBS, anc it is understood to have the larg est talent pay-roll. Recently add ed to the broadcast is a corned} feature "Tony the Barber", topica dialect sketch. Other features in elude Nelle Lowrey, dramatic so prano; Jane Harding, torch sing er; George Pettit, tenor, and gues stars. Hyman Charninsky con ducts the 16-piece orchestra an< Mr. Linz acts as master of cere monies. With the renewal of the con tract, KOMA, Oklahoma City out let of SBS, was added to the net work. The company places its ad vertising direct. Spratts on NBC-WJZ SPRATT'S PATENT Ltd., New ark, (dog food) will return to thi NBZ-WJZ network on Saturday January 4, 1936, 5:30-5:45 p. m with Albert Payson Terhune an( his dog stories. The contract call: for 13 stations, 13 weeks, with : weekly program. Paris & Pear Inc., New York, handles the ac count. Page 34 BROADCASTING • December 15, 193i\l