Broadcasting and Broadcasting Yearbook (Jan - June 1938)

INDEX TO CONTENTS OF 1938 YEARBOOK NUMBER (Continued from page 2) Foreign— Associations Language programs 212 Literature pertaining to radio — 379 Representatives in U. S. 394 Stations 357-373 Television laboratories 337 French Network stations. Canada 16G Frequencies — Allocations in bands from 10,000 300,000 kc. 326-336 Canadian stations by 22 Conversion table of 288 FCC order covering 550 kc. band 231 U. S. Stations by 16-20 Frequency measuring services 388 Frequency monitors approved by FCC 293 G General literature pertaining to radio 374 Georgia — Broadcasting stations 64-66 Radio homes by counties 37-38 Government agencies dealing with radio -— 394 Gross and retail sales by regions and states 32 Guide — Promotional, Nat'l. Retail Dry Goods Assn. for 1938 30 H Havana Treaty 314-325 Hawaii, stations 140 Hearst Radio Inc. 178 Hettinger, Dr. Herman S.. broadcast advertising in 1937 11-12 High frequency stations in U. S. 290 High frequency stations in world -_ 356 History of radio development 384-387 Homes in U. S. with radio, by states and counties 37 I Idaho — Broadcasting stations 66 Radio homes by counties 38 Illinois — Broadcasting stations 66-68 Radio homes by counties 38 Indiana — Broadcasting stations 72 Radio homes by counties 38 Index of advertisers in 1938 Year Book Number 396-397 Index of agencies placing advertising in this issue 396-397 Instructors in college courses in radio 382-383 Inter-City Broadcasting System — ■ Advertisers using in 1937 238 Stations and personnel 178 International Broadcasting System Group 178 International stations licensed in U. S. 20 Iowa — Broadcasting stations 72-74 Radio homes by counties 38 Iowa Broadcasting System — Advertisers using in 1937 237 Stations and personnel 178 J Joint Committee on Radio Research, members of 37,392 K Kansas — Broadcasting stations 74 Radio homes by counties 38 Kansas Network, stations and personnel 178 Kentucky — Broadcasting stations 78 Radio homes by counties 38 Kilocycle-meter conversion table 288 L Labor groups 394 Laboratories, television 337 Language, foreign, stations accepting . 212 Lawyers practicing before FCC __ 390 Legal literature 379 Legal rulings of FCC concerning program policies 338-343 Legislation, Committees of Congress dealing with radio _ 151 Libraries, transcription program, subscribers 192-196 Licensing groups, music 394 Listener and market data, literature 378-379 Literature pertaining to broadcasting 374-381 Louisiana — ■ Broadcasting stations 78 Radio homes by counties 38-40 M McClatchy Broadcasting System 178 Maine — Broadcasting stations 80 Radio homes by counties 40 Manitoba, stations 143 Manufacturers of — Broadcasting equipment 274-284 Equipment types accepted by FCC 292 Low temperature coeflScient crystals 292 Receiving equipment 352-353 Maps — CBS network 152 Mutual . 174 NBC networks 167 U. S. stations, inserted. Market and listener data, literature 378-379 Market research and marketing groups 392 Maryland — Broadcasting stations 80 Radio homes by counties 40 Maryland network, stations composing — 178 Mason-Dixon Radio Group, stations composing 178 Massachusetts — Broadcasting stations 80.82 Radio homes by counties 40 Measuring services, frequency 388 Members of FCC __ _ 50 Members of former Federal Radio Commission 50 Meters to kilocycles, conversion table 288 Mexican stations 358-359 Michigan — Broadcasting stations 82-90 Radio homes by counties 40 Michigan Radio Network — Advertisers using in 1937 235-236 Stations and personnel 178 Minnesota — • Broadcasting stations 90 Radio homes by counties 40 Miscellaneous services and organizations 392 Mississippi — Broadcasting stations 92 Radio homes by counties 40 Missouri — Broadcasting stations 92-94 Radio homes by counties _ _ 40 Missouri Triangle network, stations composing and personnel 178 Monitors, frequencv and modulation, approved by FCC 293 Montana — Broadcasting stations '__ 94 Radio homes by counties 40 Municipal stations in U. S. 351 Music licensing groups 394 Mutual Broadcasting System — Advertisers using in 1937 224-2''5 Executives and rates 176-177 Man of _ . 174 Rates and Personnel 176-177 N National and regional advertisers and agencies ^ _ . 239-249 National Association of Broadcasters— r«^de of ethics 355 Officers 392 National Broadcasting Companv — Advertisers on NBC Blue in 1937 221-22"? Advertisers on NBC Red in 1937 218-220 Advertisers on NBC Pacific Coast in 1937 223 Executives and rates 170-17'? Man of networks 167 Owned and managed stations 178 Rates and personnel . 170-172 National Retail Drv Goods Association, guide for 1938 30 Nebraska — Broadcasting stations 94-98 Radio homes by counties • 40 C-^rn Belt Wireless Group 178 Networks — Alabama Mutual Broadcasting System . 178 Arizona Network 178 Arrowhead Network 178 California Broadcasting System 178 Carolina Combination 178 Central States Broadcasting System 178 Colonial Network _ . 178 Columbia Broadcasting System 152, 165. 178. 214-217 Owned and managed stations 178 Corn Belt Wireless Group 178 Don Lee Broadcasting System 178 Foothills Network 178 Hearst Radio Inc. 178 Inter-City Broadcasting System _ 178 International Broadcasting System Group 178 Iowa Broadcasting System 178 Kansas Network 178 McClatchy Broadcasting System 178 Maryland Network 178 Mason-Dixon Radio Group 178 Michigan Radio Network 178 Missouri Triangle 178 Mutual Broadcasting System 174, 176-177 ; 224-225 National Broadcasting Company 167, 170-172, 178, 218-223 Owned and managed stations 178 North Central Broadcasting System 178 Northern California Broadcasting System 178 Northwest Triangle 178 Oklahoma Network Inc. 178 Pacific Northwest Coverage Group 178 Pennsylvania Independent Broadcasters 178 Scripps-Howard Radio Inc. 178 Texas Quality Network 178 Virginia Broadcasting System — 178 West Virginia Network 178 Wisconsin Radio Network 178 Yankee Network 178 Nevada — ■ Broadcasting stations 98 Radio homes by counties 40 New Brunswick, stations 143 Newfoundland stations 360 New Hampshire — Broadcasting stations 98 Radio homes by counties 40 New Jersey — Broadcasting stations 98 Radio homes by counties 40 New Mexico — Broadcasting stations 100 Radio homes by counties 42 New stations authorized in 1937 — 26 New York — Broadcasting stations 100-108 Radio homes by counties 42 Inter-City Broadcasting System ._178,238 News services — Directory of 392 Stations subscribing to 198-202 Newspaper ownership, U. S. and Canada ___ _ 205-210 Newspaper radio editors, U. S. and Canada _ _ 203-204 North American Regional Broadcasting Agreement, text of 314-325 North Carolina — Broadcasting stations 108 Radio homes by counties 42 North Central Broadcasting System 178 North Dakota — Broadcasting stations 112 Radio homes by counties 42 Northern California Broadcasting System — Advertisers using in 1937 238 Stations and personnel 178 Northwest Triangle 178 Nova Scotia, stations 143 o Oceanic stations 365-366 Officers of NAB 392 Officers of regional networks 178 Offices, FCC field 50 OhioBroadcasting stations 112-116 Radio homes by counties 42 Oklahoma — Broadcasting stations 116 Radio homes by counties 42 Oklahoma Network Inc. — Advertisers using in 1937 225 Stations and personnel 178 Ontario, stations 144 Order of FCC covering 550 kc. band 231 Oregon — Broadcasting stations 118 Radio homes by counties 42 Ownership, newspaper, U. S. and and Canada 205-210 Pacific Northwest Coverage Group 178 Pennsylvania — Broadcasting stations 118-121 Radios homes by counties 42 Pennsylvania Independent Broadcasters 178 Periodicals — General 380-381 Technical 381 Personnel — FCC _ 50 Network, national ,-165.170-172,176-177 Network, regional . 178 Philippine Islands, stations _ 360 Policies, program, of FCC. as defined in rulings 338-343 Population, radio homes . 32 Possessions and territories of U. S.. stations _ _ , 140.360 Premium and contest services . 387 Press association news services, stations subscribing 198-202 Press services listed _ — 392 Press, newspaper ownership of stations _ . 205-210 Prince Edward Island, stations 145 Program libraries . 192-196 Program policies of FCC 338-343 Program production, transcription, recording, talent services 180-19'/ Promotional guide for 1938. NRDA 3 Provinces, Canadian radio homes 4 Publicity services 3*' Publicly owned stations 35. Publishers, list of 375 Puerto Rico, stations 14 Q Quebec, .stations R RCA. officers and subsidiaries — 32 Radio accounts, agencies handling 250-27|| Radio advertisers, national, regional and agencies 239-24 Radio associations and committees 388| Radio Commission, Federal, former members Radio development, a chronology 384-38 Radio editors of newspapers in U. S. and Canada 203-20 Radio engineers, consulting 38 Radio educational groups 39 Radio homes in Canada by province and county Radio homes in U. S. by state and county Radio homes, retail trade and population by state and region Radio legislation. Congressional committees dealing with 15| Radio news services 198-201 Radio receiving equipment, manufacturers of 352-35; Radio stations subscribing to news services 198-202] Rates, network — CBC 1661 CBS 165-166| MBS 176-177 NBC 170-172] Receiving equipment, manufacturers of 352-35 Recording equipment, manufacturers of 312-31 Recording services 180-19' Regional and national advertisers and agencies — 239-24 Regional networks, stations and officers . — 17 Regulations governing Canadian stations 354-355 Regulations of FCC concerning program policies 338-343 Religious stations in U. S. 351 Representatives, station — U. S. and Canada 146-150 U. S. reps abroad 394 Foreign reps in U. S. 394 Research and marketing groups . 392 Retail trade, population, radio homes by state and region 321 Retail sales in U. S. 32| Retailers Promotional Guide, National Dry Goods Association Rhode Island — Broadcasting stations 122 Radio homes by counties 4? Rules and Regulations — Canadian stations 354-35 Experimental stations 33' Facsimile stations 29i High frequency broadcast stations. 22,290,35 International stations 2 Program policies. FCC rule 338-3431 Shortwave stations 22,290.356 Television stations 33 Sales, retail and radio homes by regions and states Sales, retail in U. S., Saskatchewan, stations Schools, colleges and universities in U. S. 351,382 Scripps-Howard Radio Inc. Script services . Services relating to broadcasting 180-190, 387 Set manufacturers 352 Shortwave stations — World list TJ. S. Canada South American stations 361 South Carolina — Broadcasting stations Radio homes by counties South Dakota — Broadcasting stations Radio homes by counties Speech input equipment in U. S. 294Sponsors. national and regional with agencies 239 Spot broadcasting 11-12,239 States, radio homes by Station breaks. FCC rule on Station representatives 146 Stations — Accepting foreign language programs Authorized during 1937 Breaks. FCC rule on Canadian, rules governing 354 (Continued on page 6) 32 32 145 383 178] I81 ■394 353 356 290 22 364 122 42 122 42 311 249 249 37 231 150 Page 4 • 1938 Yearbook Number BROADCASTIN G • Broadcast Advertising