Broadcasting and Broadcasting Yearbook (Jan - June 1938)

Bibliography of Literature Pertaining to Broadcasting GENERAL ANNUAL REPORT of Columbia Broadcasting System for fiscal year ended Dec. 28, 1935. Columbia Broadcasting System. 1936. BROADCASTING. National Broadcasting Co. 1935. 4 vols. Radio in the home, and the broadcasting of literature, drama, art, music, religion, education, agriculture, and public affairs. BROADCASTING AND A CHANGING CIVILISATION. By E. H. Robinson. John Lane, The Bodley Head Ltd. London. 1935. Broadcasting as it affects the home, music, drama, sports, religion, and propaganda. BROADCASTING AND BROADCAST ADVERTISING YEARBOOK NUMBER. Broadcasting Publications Inc., Washington, D. C. 1935-date. Comprehensive reference handbook of directories and information relating to all phases of radio. BROADCASTING AND PEACE. International Institute of Intellectual Co-operation. Paris. 1933. Studies and projects for radio in the matter of international agreements. BROADCASTING AND THE AMERICAN PUBLIC. Columbia Broadcasting Svstem. 1936. Forum on radio conducted by CBS, with discussions by eminent men. Treats of control. Federal Communications Commission, censorship, news broadcasts, politics. BROADCASTING IN THE U. S. National Association of Broadcasters. 1933. Advantages of American system of broadcasting. Includes outline for negative side of debate on question whether U. S. should adopt British system. BUSINESS CENSUS REPORT ON BROADCAST STATIONS. U. S. Bureau of the Census. 1936. Sectional reports and U. S. summary of net revenue, employment statistics, and pay rolls of the broadcasting stations in the U. S. COMMERCIAL RADIO ADVERTISING. U. S. 72nd Congress. 1st Session. Senate Document No. 137. Govt. Printing Office. 1932. Comprehensive report to the Senate by the Federal Radio Comrnission relative to use of radio facilities for advertising; also contains data on educational broadcasting, and summary of radio advertising in other countries. COMMUNICATION AGENCIES AND SOCIAL LIFE. By M. M. Willey and S. A. Rice. McGraw-Hill Book Co. Inc. 1933. A monograph published under the direction of The President's Research Committee on Social Trends. Chapter on broadcasting presents data on its growth and significance. THE EDUCATIONAL ROLE OF BROADCASTING. International Institute of Intellectual Co-operation. Paris. 1935. Studies by experts from many countries. International exchange of programs, recreational broadcasts, news bulletins, politics, history, social questions and music are among subjects discussed. THE IMPORTANCE OF BROADCASTING. International Broadcasting Union. Geneva. 1932. A study of the extent and varieties of the functions of radio. IS AMERICAN RADIO DEMOCRATIC? By S. E. Frost, Jr. Univ. of Chicago Press. 1937. Present day radio is discussed from the angle of federal regulation, station owners, advertisers, educators and listeners, to determine whether it is leading toward greater democracy. LISTEN IN. AN AMERICAN MANUAL OF RADIO. Bv Maurice Lowell. Dodge Publishing Co. 1937. Explanation for the layman of how radio programs are wi-itten, produced, etc. A radio glossary, and short chapters on network organization, audience reaction, and station organization are included. MEN AND RADIO MUSIC. By P. W. Dykema. Radio Institute of the Audible Arts. 1935. Possibilities of increasing love and appreciation of music in men. MICROPHONE MEMOIRS OF THE HORSE AND BUGGY DAYS OF RADIO. By Credo F. Harris. Bobbs-Merrill Co. 1937. An entertaining account of early days in radio bv the manager of WHAS. MUSIC AS PRESENTED BY THE RADIO. By P. W. Dykema. Radio Institute of the Audible Arts. 1935. Suggestions to listeners who desire to gain more from music. NOT TO BE BROADCAST. By Ruth Brindze. Vanguard Press. 1937. A volume intended to expose the radio industi-y. Treats of freedom of the air. monopoly, radio chains, government interference, propaganda, etc. ON THE AIR. By J. J. Floherty. Doubleday, Doran & Co. Inc. 1937. A well illustrated non-technical book giving theory and practice of both radio broadcasting and communications. THE PROBLEMS OF BROADCASTING. International Broadcasting Union. Geneva. 1931. An account of five years of radio study. THE PSYCHOLOGY OF RADIO. By Hadley Cantril and G. W. Allport. Harper & Bros. 1935. An exhaustive study by leading psychologists of the "new mental world created by radio." First section is an "analysis of the general psychological and cultural factors that shape radio programs and determine response of listeners." Section 2 concerns experiments: voice and personality, sex differences in radio voices, speaker vs. loud-speaker, listening vs. reading, effective conditions for broadcasting. Part 3 summarizes and applies findings to present problems in radio. RADIO. Ed. by Irvin Stewart. (The Annals of the American Academy of Political & Social Science. Supp. to vol. 142. 1929.) A discussion by authorities of leading broadcasting and communication problems. RADIO AND ITS FUTURE. Ed. by Martin Codel. Harper & Bros. 1930. Chapters on all phases of radio communication by leaders in their respective fields. RADIO AND THE FARMER. By E. deS. Brunner. Radio Institute of the Audible Arts. 1935. Symposium on relation of radio to rural life. Includes list of national and state agricultural programs. THE RADIO INDUSTRY: The story of its development, as told by leaders of the industry to the students of the Graduate School of Business Administration, Harvard University. A. W. Shaw Co. 1928. Development of radio broadcasting and communication. RADIO MUSIC FOR BOYS AND GIRLS. By P. W. D.vkema. Radio Institute of the Audible Arts. 1935. Suggestions for utilizing radio music more completely in development of youth. RADIO PERSONALITIES. A pictorial and biographical annual. Ed. by Don Rockwell. Press Bureau Inc. 1935. In addition to artists, it includes sections on radio executives, advertising agency executives, electrical transcription experts, program directors, production managers, script writers, publicity representatives, etc. RADIO STARS OF TODAY. By Robert Eichberg. L. C. Page & Co. Boston. 1937. More than 50 radio stars are included. Other chapters are: Behind the scenes; amateur broadcasters; radio police; radio at sea; aviation and radio. RADIO : THE FIFTH ESTATE. Ed. by Herman S. Hettinger. (Annals of the .American Academy of Political & Social Science, v. 177. Jan. 1935.) Compilation of studies by experts on broadcasting in general. Subject matter includes descriptions of radio in various countries, its services to the public, and its problems, such as advertising, press, freedom of speech, international relations. RECENT SOCIAL TRENDS IN THE UNITED STATES. Report of the President's Research Committee on Social Trends. McGraw-Hill Book Co. Inc. 1933. 2 vols. Contains a brief discussion of radio's development and its social significance. One section lists 150 social effects of radio. REPORTS TO THE ADVISORY COUNCIL of the National Broadcasting Co. together with a summary and detailed analysis of programs. 1927-date. SOME FUNDAMENTAL ASPECTS OF RADIO BROADCASTING ECONOMICS. By H. S. Hettinger. (Reprint from Harvard Business Review, Autimin , 1935.) Discussion of the economic problems of broadcasting, which divide themselves into those of structure, trade practice and government regulation. SOME PUBLIC SERVICE BROADCASTING. By C. M. Koon. National Advisory Council on Radio in Education. Information Series No. 12. 1934. Survey of radio programs and activities for public service. THE STORY OF RADIO. By O. E. Dunlap. Dial Press. 1935. A non-technical account of the rise of radio communication. New edition contains chapters on facsimile, short waves, American vs. European radio, TELECOMMUNICATIONS: ECONOMICS AND REGULATION. By J. M. Herring and G. C. Gross. McGraw-Hill Book Co., Inc. 1936. Comprehensive factual discussion of the development of communication agencies, sources of revenue, factors affecting costs, rate-making, etc. Description and analysis of federal and state regulation. TEN YEARS BEFORE THE MIKE. Ted Husing. Farrar & Rinehart, . 1935. His experiences as a radio h nouncer. i I THIS THING CALLED BROADCAS ING. By A. N. Goldsmith & A. 0. L. earboura. Henry Holt & Co. 1930. A review of events, ideas, ai personalities in radio make this most popularly written history broadcasting. THE USE OF THE RADIO IN LEISUI TIME. By Lyman Bryson. Radio Ins tute of the Audible Arts. 1935. The possible influence of :ad for the listener's happiness. WHO'S WHO IN RADIO: A Quarteij Review of American Broadcasting Pc I sonalities. Distinctive Radio PublicatiotJ Inc. 1935-36. I Radio artists, executives, dire I tors, writers, and others. I WOMEN AND RADIO MUSIC. By P. ^ '\ Dvkema. Radio Institute of the Andil J Arts. 1935. I Radio music in relation to wonl an herself, her place in the homl and her influence on tastes t| others. 1 BROADCAST ADVERTISING : GENERAL THE ADVERTISER LOOKS AT EADI By Crossley Inc. Ass'n of National .-. i vertisers Inc. 1930. Audience, networks, program costs, listening data, etc., fror advertiser's point of view. THE ADVERTISING AGENCY LOCI' AT RADIO. Ed. by NeviUe O'Neill. : Appleton & Co. 1932. A discussion by agency execi tives of the important phases ( radio advertising. ADVERTISING FOR IMMEDIAT SALES. By John Caples. Harper Bros. 1936. Chapter on "Results from Ri dio" gives experiences of radio a(: vertisers, and a summing up c best procedure for program pr< duction, merchandising, etc. Chaj ters on use of premiums, contestji and testimonials. ' ADVERTISING MEDIA. By H. E. Agne^ D. Van Nostrand. 1932. Evaluating various advertisin. media. Includes chapter on radi advertising. ADVERTISING PROCEDURE. By OfKleppner. Prentice-Hall. 1933. ■ Chapter on planning the broac" cast advertising campaign is cinterest. BROADCAST ADVERTISING: TH FOURTH DIMENSION. By Frank JiAmold. John Wiley & Sons, Inc. Tel vision edition. 1933. '.t Discussion of radio advertising together with other aspects _ c broadcasting. Chapters on studio: radio and the law, tele-vision. Sair, pie continuities given. CAREERS IN ADVERTISING. Ed. l'' Alden James. Macmillan Co. 1932. Includes chapters on radio advei tising, organization of network: sales staff, program productioi station management, electricf transcriptions by authorities i j their respective fields. I COMMERCIAL RADIO ADVERTISIN' U. S. 72nd Congress, 1st Session. Sc^ ate Document No. 137. Govt. Printin Office. 1932. Com.prehensive report to the Ser ate by the Federal Radio Commis sion relative to use of radio facil ties for advertising. Contains sun: niary of radio advertising in othe countries. Page 374 • 7935 Yearbook ISumher BROADCASTING • Broadcast Advertising