Broadcasting and Broadcasting Yearbook (Jan - June 1938)

Bibliography of Literature Pertaining to Broadcasting {Continued from page 375) broadcast advertisers. Charts indicate advertising trends. Case histories give details of broadcasting by individual companies. Revised regularly. NEWSPAPER, MAGAZINE AND BROADCAST EXPENDITURES. American Newspaper Publishers Assn. Yearly summary, by industry.. RADIO BROADCASTING MANUAL. The Radio as a Publicity Medium for Retailers. Comp. by F. W. Spaeth. National Retail Dry Goods Assn. 1935. Includes experience stories. RADIO IN THE LOCAL MARKET. American Newspaper Publishers Assn. 1935. A study of radio in comparison with the newspaper as a retail advertising medium. RADIO PROGRAMS FOUND MOST PROFITABLE BY RETAILERS. Dartnell Corp. 1931. Retail problem investigation. A STATISTICAL SURVEY OF RADIO PUBLICITY. British Data Service. 1935. List of British radio advertisers and their expenditures on various foreign radio stations. Summarizes by industry. Rates given. A STUDY OF THE RELATIVE EFFECTIVENESS OF MAJOR ADVERTISING MEDIA. National Broadcasting Co. 1934. Studies made by the Psychological Corporation among dealers. Summaries of answers given by type of industry. A STUDY OF THE USE OF BROADCAST ADVERTISING BY DEPARTMENT STORES. National Broadcasting Co. 1935. Case studies and other data on department stores' broadcast advertising. A SURVEY OF 299 NATIONAL ADVERTISING BUDGETS. 1934-35. Association of National Advertisers. 1936. Shows proportion of total budget used for broadcast advertising by various industries. THE USE OF RADIO BY FINANCIAL ORGANIZATIONS. Metropolitan Life Insurance Co. 1933. Summary of radio experiences of financial concerns. BROADCAST TECHNIQUE THE ART OF TEACHING BY RADIO. By C. M. Koon. Govt. Printing Office 1933. Discussion of forms of programs, their preparation, technique in presentation. BROADCAST ENGLISH, I, II, III, IV. V, VI. By A. Lloyd James. British Broadcasting Corp. 1928-1937. Recommendations to BBC announcers regarding words of doubtful pronunciation. THE BROADCAST WORD. By Arthur Lloyd James. Kegan Paul. Trench. Trubner & Co., Ltd. London. 1935. Author is the Hon. Secretary of the BBC Advisory Committee on Spoken English. Problems involved in broadcasting the English language. DOS AND DONT'S OF RADIO WRITING. By Ralph Rogers. Associated Radio Writers, Inc. 1937. A usable handbook of instructions in writing, building, broadcasting and selling radio programs. The author is director of radio courses at Boston Univ. THE EDUCATIONAL PROGRAM. By Merrill Denison. Radio Institute of the Audible Arts. 1935. Technique of broadcasting an educational program. THE EVIDENCE REGARDING BROADCAST SPEECH TRAINING. Central Council for School Broadcasting. British Broadcasting Corp. 1933. Results and interpretations. GATEWAY TO RADIO. By Ivan Firth & G. S. Erskine. Macaulay Co. 1934. General account of production of radio programs. Includes chapters on the engineer, press relations, sales department, sponsors. A HANDBOOK OF RADIO BROADCASTING. By Waldo Abbot. McGraw Hill Book Co. 1937. Prepared for students and teachers of Broadcasting; covers all phases of broadcasting technique. HOW TO WRITE FOR RADIO. By Katharine Seymour & J. T. W. Martin. Longmans, Green & Co. 1931. Detailed study illustrated by radio continuities. Includes chapters on sound-effects and production. LEARN TO WRITE FOR BROADCASTING. By Claude Hulbert. Denis Archer. London. 1932. Radio writing, and the British Broadcasting Corp. LISTEN IN. By Maurice Lowell. Dodge Publishing Co. 1937. Explanation for the layman of how radio programs are written, produced, etc. A radio glossary, and short chapters on network organization, audience reaction, and station organization are included. MAKING MICROPHONE FRIENDS. Columbia Broadcasting System. 1936. Suggestions for radio speakers. PRODUCTION AND ANNOUNCING HANDBOOK. By Bob Cunningham. Central States Broadcasting System. Omaha. 1937. Brief chapters on microphone technique, copy, schedules, rehearsals. RADIO MANUAL: Suggestions to school and non-professional groups for the production of educational radio programs. U. S. Office of Education. Educational Radio Project. 1936. RADIO SKETCHES AND HOW TO WRITE THEM. By Peter Dixon. Frederick A. Stokes Co. 1936. Technique of radio writing. Main part of book devoted to radio scripts. RADIO SPEECH. By S. P. Lawton. Expression Co. 1932. The technique of radio speaking and writing, and analyses of actual broadcast speeches. RADIO WRITING. By Peter Dixon. Century Co. 1931. A general account. Includes six scripts which have been successful. SO-O-O-O YOU'RE GOING ON THE AIR ! Bv Robert West. Rodin Publishing Co. 1934. A general account of broadcasting technique and production of radio programs. TALKING ON THE RADIO. By O. E. Dunlap. Greenberg, Publisher, Inc. 1936. How to write and broadcast a speech. Special emphasis on political talks. One chapter on "Practical Do's and Don't's." VOICE AND PERSONALITY AS APPLIED TO RADIO BROADCASTING. By T. H. Pear. John Wiley & Sons, Inc. 1931. Study, experiments, and conclusions by an English psychologist. WRITING FOR BROADCASTING. By Cecil Whitaker-Wilson. A. & C. Black, Ltd. London. 1935. Primarily on radio drama, including examples of plays written for radio. Chapters on talks, rehearsals, etc. WRITING FOR THE B.B.C. By Max Kester and Edwin Collier. Sir Isaac Pitman & Sons, Ltd. 1937. Musical comedies, gags, lyrics, dialogue, production ideas are included in this book of practical hints. EDUCATION AN APPRAISAL OF RADIO BROADCASTING IN THE LAND GRANT COLLEGES AND STATE UNIVERSITIES. By T. F. Tyler. National Committee on Education by Radio. 1933. Way in which broadcasting is administered by these institutions; radio equipment, costs, programs; opinions of 631 persons on radio broadcasting. THE BROADCASTER AND THE LIBRARIAN. By F. K. W. Drury. National Advisory Council on Radio in Education. Information Series No. 3. 1931. Aims to increase cooperation. Includes short chapter on broadcasting book talks. BROADCASTING AND EDUCATION. By J. H. Whitehouse. Oxford Univ. Press. London. 1936. A scheme of educational broadcasting which the author believes would be of value to the BBC. CHILDREN AND RADIO PROGRAMS. A Study of More Than Three Thousand Children in the N. Y. Metropolitan Area. By A. L. Eisenberg. Columbia University Press. 1936. Radio-listening activities, programs, ratings, reactions, etc. Numerous charts. CIVIC EDUCATION BY RADIO. By T. H. Reed. Radio Institute of the Audible Arts. 1936. The problems and the possibilities of civic education through radio. EDUCATION BY RADIO. Comp. by H. M. MuUer. H. W. Wilson Co. 1932. Detailed handbook including debate outlines, reprints, bibliographies, relating to subject: legislation should be enacted reserving to educational agencies at least 15% of all radio channels. EDUCATION BY RADIO. Vols. 1-7. National Committee on Education by Radio. 1931-37. News of special interest to education on the air. Excerpts from many sources on all subjects relating to education by radio. EDUCATION ON THE AIR. Ed. by J. H. MacLatchy. Ohio State University. 1930-date. Yearbooks of the Institute for Education by Radio. Although primarily educational, many addresses and discussions treat problems of general interest to broadcasters. The 1935 edition was combined with the Proceedings of the National Advisory Council on Radio in Education. EDUCATIONAL BROADCASTING. 1936. Proceedings of the first National Conference on Educational Broadcasting, held in Washington, D. C, on Dec. 10. 11, and 12. 1936; edited by C. S. Marsh. Univ. of Chicago Press. 1937. Individual speeches and discu. sions not only on educational r dio, but on other subjects of vit interest to broadcasters. EDUCATIONAL BROADCASTING JAPAN. Broadcasting Corp. of Jar i 1 Tokyo. 1937. Development of education^ broadcasting, both social educatic and school education. (In Engli.*;} EDUCATIONAL RADIO SCRIPT E CHANGE. U. S. Office of Educatit Washington. 1936. I Catalog of material availab l from the Office of Education f(l distribution to educational and noi ■ commercial groups. I EDUCATIONAL RADIO STATIONS. nI tional Committee on Education by Rfl dio. 1936. '■ Brief descriptions of 25 leadirip educational radio stations in U. ! Illustrated. . THE EDUCATIONAL ROLE OF BROAIJ CASTING. International Institute of I tellectual Co-operation. Paris. 1935. Studies by experts from man countries. International exchan^ of programs, recreational broac casts, news, bulletins, politics, his tory, social questions and mus^^ are among subjects discussed. \ EDUCATION'S OWN STATIONS. Tl history of broadcasting licenses. By ^ E. Frost, Jr. Univ. of Chicago Pres 1937. A study of the experiences c educational radio stations, givin> data on their licenses, and a analysis of reasons for loss of 1; censes. Tables show length of tim licenses were in effect, number c licenses lost, etc. Arranged alphs betically by name of college. THE EFFICACY OF BROADCASTS T SCHOOLS. By M. E. Thomas. Melbourr Univ. Press. Australia. 1937. Broadcast and classroom lessor; are compared in this Australia radio study. 4 YEARS OF NETWORK BROADCASI ING. National Advisory Council on R; dio in Education. Information Serii No. 16. 1937. A report on educational broac casting. ^ THE FUTURE OF RADIO AND EDL CATIONAL BROADCASTING. By Le^ ering Tyson & Judith Waller. Nation; Advisory Council on Radio in EducatioiInformation Series No. 14. 1934. Discussions on the problems <\ educational radio by people long i the field. , LISTEN AND LEARN. By F. E. Hili American Association for Adult Educa tion. 1937. An account of "fifteen years o. adult education on the air." THE PROBLEM OF THE INSTITUTIONALLY OWNED STATION. By C M. Jansky Jr., R. C. Higgy, and Mors Salisbury. National Advisory Council oj, Radio in Education. Information Seriel No. 10. 1934. Difficulties encountered and pes sible solutions. ' RADIO AND CHILDREN. By S. M{ Gruenberg. Radio Institute of the Audible Arts. 1935. ; Summary of children's reactions: to radio, concluding with state ment of need for more skilful tech nique in production as opposed t( censorship and negation. RADIO AND EDUCATION. Ed. by Lev ering Tyson. University of Chicag( Press. 1931-date. Proceedings of the National Advisory Council on Radio in Educa1 tion Inc. These yearbooks are pri- Page 376 • 1938 Yearbook Number BROADCASTING • Broadcast Advertising]