Broadcasting and Broadcasting Yearbook (Jan - June 1938)

Bibliography of Literature Pertaining to Broadcasting (Continued from page 377) THE RADIO AMATEUR'S HANDBOOK. A manual of amateur high-frequency radio communication. American Radio Relay League Inc. 1926-date. Issued annually, covering new developments in the field. RADIO ENGINEERING. By F. E. Terman. McGraw-Hill Book Co. Inc. 2nd ed. 1937. Comprehensive engineering treatment of the more important vacuum tube and radio phenomena. THE RADIO ENGINEERING HANDBOOK. Ed. by Keith Henney. 2nd ed. McGraw-Hill Book Co. Inc. 1936. Complete revision. Chapters on all phases of engineering practice by leading authorities. RADIO OPERATING. QUESTIONS AND ANSWERS. By A. R. Nilson & J. L. Homung. 6th ed. McGraw-Hill Book Co. Inc. 1936. Written especially for operators about to take the government examination for a radio operator's license. RADIO RECEIVING AND TELEVISION TUBES. By J. A. Moyer & J. F. Wostrel. 3rd ed. McGraw-Hill Book Co. 1936. Engineering study of vacuum tubes. RADIO TELEGRAPHY AND TELEPHONY. By R. L. Duncan & C. E. Drew. 2nd ed. John Wiley & Sons, Inc. 1931. Handbook explaining apparatus and its operation, broadcasting, receiving and transmitting. RADIO TRAFFIC MANUAL AND OPERATING REGULATIONS. By R. L. Duncan & C. E. Drew. 1929. John Wiley & Sons, Inc. Information for the wireless operator; acquiring the code, regulations, operators' licenses, etc. RADIO YEAR BOOK AND RADIO TRADE DIRECTORY. 1937-38. Caldwell-CIements, Inc. Directory of radio apparatus, manufacturers, products and trade names. SHORT WAVE WIRELESS COMMUNICATION. By A. W. Ladner & C. R. Stoner. 3rd ed. John Wiley & Sons. 1936. Technical discussion of the principles by English engineers. SIGNALS AND SPEECH IN ELECTRICAL COMMUNICATION. By John Mills. Harcourt, Brace & Co. 1934. A non-technical account of the general principals of electrical transmission, including radio, television, and picture transmission. A TECHNICAL DESCRIPTION OF BROADCASTING HOUSE. British Broadcasting Corp. 1932. Description, diagrams, and photographs of studios, control rooms, power supply, and architectural features. THEORY OF THERMIONIC VACUUM TUBE CIRCUITS. By L. J. Peters. McGraw-Hill Book Co. Inc. 1927. Fundamental theory. THEORY OF THERMIONIC VACUUM TUBES. By E. L. Chaffee. McGraw-Hill Book Co. Inc. 1933. Technical treatment of fundamental principles. THE THERMIONIC VACUUM TUBE AND ITS APPLICATIONS. By H. J. Van der Bijl. McGraw-Hill Book Co. Inc. 1920. Basic theory of the thermionic vacuum tube. 200 METERS AND DOWN. The story of amateur radio. By C. B. DeSoto. American Radio Relay League. 1936. Comprehensive account of part amateur operators have played in radio development. WIRELESS ENGINEERING. By L. S. Palmer. Longmans, Green & Co. 1936. Technical treatment of all branches of radio engineering. Includes recent advances in microwave technique, directional wireless, wave propagation. LISTENER AND MARKET DATA THE ADDED INCREMENT. Columbia Broadcasting System. 1934. Importance of the time factor in establishing a daily listening habit. AN ANALYSIS OF RADIO-LISTENING IN AUTOS. Columbia Broadcasting System. 1936. Study and significance of auto radios analyzed by number of listening hours, time, and type of program. ARE THEY LISTENING? American Newspaper Publishers Ass'n. 1932. A telephone survey of 28,947 homes. THE BUFFALO RADIO AUDIENCE. By Robert Riegel. WBEN, Inc. 1932. Listening habits by hours, sex, income groups. Results in graphic form. DETAILS OF ADDISON LEWIS & ASSOCIATES RADIO SURVEY OF MINNEAPOLIS. Addison Lewis & Associates. 1935. Telephone survey of listener habits. DOES RADIO SELL GOODS? By R. F. Elder. Columbia Broadcasting System. 1931. Concludes that radio advertised products are sold more in radio homes than in non-radio homes. EARS AND INCOMES. By Daniel Starch. Columbia Broadcasting System. 1934. A study of 4 programs, showing that the class audience is reached. ESTIMATED NUMBER OF FAMILIES OWNING RADIO SETS IN THE U. S. Jan. 1, 1936. Joint Committee on Radio Research. 1936. Total of 22,869,000 listed by counties. EXACT MEASUREMENTS OF THE SPOKEN WORD, 1902-1936. Columbia Broadcasting System. 1936. Ear versus eye. Conclusions consistently in favor of the ear. THE FLOOD HITS THE VALLEYS. Columbia Broadcasting System. 1933. An allocation by states of the 9,000,000 radios sold since the census. Succeeded by the 1934 edition entitled "The Flood Hits the Spillways." 4 HOURS AND 28 MINUTES BY THE KITCHEN CLOCK AT THE CLANCY'S. Columbia Broadcasting System. 1934. Facts on radio listening by income levels. THE GOOD NEW SUMMER TIME. National Broadcasting Co. 1936. An analysis of the summer 1 tening audience, based on a sur\ by Anderson, Nichols, Associst . Inc. HAS RADIO SOLD GOODS IN 1932:R. F. Elder. Columbia Broadcasting J tem. 1932. Comparison of sales of rad advertised products in homes w and without radios. Concludes tl more are sold in radio homes. A LARGER SUMMER AUDIENCE 1934. Columbia Broadcasting Synt 1934. Estimates as to the number listeners. LOST AND FOUND. Columbia Bro casting System. 1935. Figures on the 1934 radio au' ence. Gives radio homes and ra< sales by states; compares figui' with number of automobiles, te phones, automobile radios. MARKET AND NEWSPAPER STAT TICS. 1936. American Ass'n of Adv tising Agencies. 1936. Circulation statistics and ana ses. MARKETS IN RADIO HOMES BY l! COME LEVELS AND PRICE LEVE! Columbia Broadcasting System. 1934 Shows definite markets for hi priced commodities even thou they may not be found in all ei nomic classes. i MEASUREMENT IN RADIO. By F. ! Lumley. Ohio State University. 1934. ; Exhaustive study of the m( ' surement of the radio audien , methods used, results, analysis i sales response, etc. Specific cas given. MEMORY FOR ADVERTISING Co' PRESENTED VISUALLY AND OR/ LY. By Frank Stanton. Colmu, Broadcasting System. 1934. Effectiveness of spoken vs. prii ed advertising copy. MONEY AT THE CROSSROADS. By M. Wilson. National Broadcasting 1937. "An intimate study of radiinfluence upon a great market ; 60,000,000 people." Radio's pis in rural life. A NATIONWIDE SURVEY OF LISTE ING HABITS. Conducted by Market Z search Corp. of America. National Bro5 casting Co. 1935. ! Exhaustive survey of listenin habits. >■ THE NEW AND MOST ACCURA SURVEY METHOD FOR DETERMlING LISTENER INTEREST IN PP GRAMS. Devised by R. F. Elder and F. Woodruff. Yankee Network. 1935. ^ Use of machine for recordi i the stations dialed and the listf ing time for each program. '] THE NEW PSYCHOLOGY OF SELLi: i AND ADVERTISING. By H. C. Li Macmillan Co. 1932. 1 Study of methods of consumi research, some of which is app cable to radio. i RADIO AND RADIO PROGRAM SI VEY. By L. M. McDermott. De P'l University. 1937. ; Based on personal interviews i Chicago area. Part I deals w: receiving sets; Part II with favi' ite radio stations and programs. J RADIO AND THE FARM. National Bro j casting Co. 1934. ' A detailed study of the fai market and of the part radio pla. in agricultural districts. /Vetu Edition January 1938! A book which should be in the working library of everyone interested in radio PRINCIPLES OF RADIO By KEITH HENNEY Editor^ ''Electronics^^ A revised edition of a well-known radio book for either home or claes study. New practical problems have been added, dealing with the circuits and constants with which radio is concerned. Features of present-day receiver design and other recently developed devices, brief treatments of television, facsimile transmission, etc., have been included. The experiments, new and old, are designed to give the ^'feeP* of the apparatus which the experimenter uses. This radio book combines both theoretical and practical qualities. It tells how to do things and why they should be done. It starts at the very beginning, with the fundamental principles of electricity, and develops the subject of radio practice in a clear, logical and simple manner. The book is thorough and complete in every way. Third Edition 495 pages 311 illus. SVz by 8 $3.50 Copies obtfdnable on approval John Wiley & Sons, Inc., 440 Fourth Ave,, New York Page 378 • 1938 Yearbook Number BROADCASTING • Broadcast Advertisif