Broadcasting Telecasting (Jan - Mar 1951)

amilies as compared to non-TV amilies. At this point NBC subtracts h^c of the 150,000 TV families irom the BMB audience of Station \l, or 112,000 from 375,000 families to arrive at the percentage reduction in circulation on which a rate pit is based. Thus the reduction in his case would be 30^ compared o 53.33 rf under the ANA method. Here are NBC's instructions on pplication of the method to a paricular station: The first step in arriving at the reuced rate for your station is to deter-ine the total radio homes in your ration's nighttime coverage area and our evening BMB audience based on ;MB Study No. 2. The percentage atio between BMB families and total adio families is then applied to the Dtal television families in your area o determine how many of these teleision families are included in your 1MB audience, and to exclude those • hich are not part of your BMB auience. The television families in your BMB udience are next credited with a 25^ actor for evening radio listening. The et result represents the loss in your tation's BMB audience because of elevision. The families thus lost are deducted rom your total BMB audience to ob= in the percentage reduction in your vening radio circulation and this ercentage is applied to your current vening rate to obtain the reduced rate, f the percentage is higher than 25%, ne latter percentage is applied. AD RATES Still Control Exempt EXEMPTION of radio time rates from price control still is in effect under the Defense Production Act signed into law by President Truman last September even though a national emergency has been declared by the President since that time, government spokesmen explained last week [Broadcasting » Telecasting, Sept. 11, 1950]. Whether this means wages can or cannot be "stabilized" in the radio industry is still unsettled and one Economic Stabilization Administration official reported ESA attorneys are studying the provisions of the Act, Public Law 774, to set an interpretation. From an industry legal source, however, came an observation that Title IV of the law relating to price and wage stabilization specifically exempts only prices from control for radio and TV does not mention wages. The report of the Senate Committee on Banking and Currency respecting S 3936, which with HR 9176 was basis for the Defense Production Act, indicated price and wage controls generally go hand in hand but in certain instances might be imposed separately. No examples were noted. Exemption of advertising rates for radio and periodicals had elicited heated debate during House hearings [Broadcasting • Telecasting, Aug. 14, 7, 1950]. NEW SERVICE Management Audits Offered "MANAGEMENT Audits," a consulting service for radio-TV stations and networks, is being offered by Von Baumann Studios, NewYork production firm which has heretofore confined its radio-TV activities to packaging and production. Cyril von Baumann, executive vice president, said the audits "apply practical and psychological methods, forms and charts to the study and analysis of each department— its cpsrations and functions, plus an evaluation of the entire station personnel (from boss man down) — their duties and activities." WALKER NAMED Now Manager of KFPW JAMES P. WALKER, formerly account executive with KTUL Tulsa, has been appointed manager of KFPW Fort Smith, Ark., effective today (Monday;. KFPW, which was recently acquired by KTUL [Broadcasting • Telecas TI N G, Dec. 25, 1950], has become the CBS affiliate in Fort Smith. John Esau, vice president and general manager of KTUL, will supervise operations of both stations. L. A. Blust Jr. will be general sales manager for both stations, and George L. Ketcham will be general promotion manager. Mr. Esau also announced plans for building a new broadcasting plant and studio for KFPW on a site east of Fort Smith, where the present transmitter and towers are. KTUL and KFPW are affiliated with KOMA Oklahoma City, also a CBS outlet owned and operated by the Griffin Radio Interests. Mr. Walker leads the parade in '51 TENNESSEE WALTZ Published by ACUFF-ROSE PUBLICATIONS THE Published by HOLLIS MUSIC, INC. ^> FROSTY THE SNOW MAN Published by HILL & RANGE SONGS, INC. BROADCAST MUSIC, INC. 580 FIFTH AVENUE • NEW YORK 19. N. Y. • ROADCASTING • Telecasting New York • Chicago Hollywood • Toronto Montreal January 1, 1951 * Page 65