Broadcasting Telecasting (Jan - Mar 1951)

Page scan 000270 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan - Mar 1951
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1951)
Leaf #:
000270
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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Now Q of Indiana's Key Stations Representing four top Hoosier markets INDIANAPOLIS JD SOUTH BEND iNuiAiwuub OS ANDERSON FORT WAYNE offer you this unparalleled program of MERCHANDISING FOLLOW-THROUGH Local advertisers have come to know that any one of these newly-combined stations will always get solidly behind your campaign with a vigorous "extra" push. Aggressive merchandising and promotion are a regular day-to-day part of their activities — not just a once-in-a-while "shot in the arm". Considering their local "know-how" and enthusiastic local acceptance, it's only natural that they can do a much better job for a national advertiser, too. That's why a great many time-buyers already know them as "the stations that never outpromise but always outperform" W I S H Indianapolis— ABC I | Owned & Operated by W H O T South Bend — ABC j Broadcasting WAN E Fort Wayne-CBS j W H B U Anderson — CBS I Company, Inc. Page 14 • January 22, 1951 new business HARRISON PRODUCTS Inc., S. F. (NoDoz Awakeners), appoints Si» ney Garfield & Assoc., S. F. for advertising on new Shut-Eye produc Radio will be used; TV, possibly. MILADY BRASSIERE & CORSET Co., N. Y., (Fruit of the Loom Lad; form Bras and Kling-eez Girdles), names Wextron Co., N. Y., to hand its advertising. Radio will be used. BELL BROOK DAIRIES Inc., S. F., appoints Botsford, Constantine Gardner, S. F., to handle advertising. Radio and TV will be used. ERSKIN Mfg. Corp., Erskin, Minn, (snow equipment), appoints Ba; ney Lavin Inc., Fargo N. D., to handle advertising. Radio and other medi will be used. Harold Flint and Richard Rosenthal are account ej ecutives. KAYE-HALBERT Corp., L. A. (TV sets), appoints Calkins & Holdei Carlock, McClinton & Smith Inc., L. A., to handle advertising. McCORMICK's Ltd., London, Ont. (biscuits), sponsoring weekly hal: hour transcribed Grade Field's Show on a number of Canadian statior for 26 weeks. Agency: Walsh Adv. Co., Toronto. HALE BROS., S. F. department stores, appoints McCann-Erickson Inc S. F., to handle advertising. Radio and TV will be used. Burton Granich* is account executive. SHIRRIFF'S Ltd., Toronto (food products), starts transcribed week] variety show on 20 Canadian stations. Agency: Cockfield Brown & Cc Toronto. PHILIP MORRIS & Co., N. Y., adds three additional stations to 31 no carrying TV film version of Truth or Consequences. Effective Jan. 3 series starts on KSL-TV Salt Lake City; Feb. 1, KRLD-TV Dallas; Feb. WTVJ(TV) Miami. All contracts 13 weeks. Other stations recent] signed by sponsor to carry series are WMCT(TV) Memphis, WSPD-T Toledo, WKY-TV Oklahoma City, WHBF-TV Binghamton, N. Y., KFMI TV San Diego. Agency: Biow Co. Inc., N. Y. MAHER SHOE STORES Ltd., Toronto (chain stores), starts transcribe Henry King Show on seven Ontario stations. Contract for 52 week Agency: Woodhouse & Hawkins, Toronto. Meturotk -@ccou.nt5 • • • COLGATE-PALMOLIVE-PEET Co., Jersey City (Colgate Dental Cream renews segments of Howdy Doody, NBC-TV for 52 weeks. Agency: T€ Bates & Co., N. Y. THE WANDER Co., Chicago (Ovaltine), renew segment of show for 26 weeks. Agency: Grant Adv., Chicago. MUTUAL BENEFIT, HEALTH & ACCIDENT Assn., Omaha, Net in addition to its sponsorship of NBC radio program, On the Line wit Bob Considine, Jan. 20 started TV version of program using same nam and featuring Bob Considine, NBC commentator and INS columnist, ov< NBC-TV, Saturday, 5:45-6 p.m. Effective Jan. 21, radio program move to spot on Sunday, 2:30 p.m. Agency: Bozell & Jacobs Inc., Omaha. STERLING DRUG CO. Inc., Wheeling, W. Va., renews for third ye£ Okay Mother, featuring Dennis James, over eastern leg of DuMont ne work, Mon.-Fri., 1-1:30 p.m. Agency: Dancer-Fitzgerald-Sample, N. DOUBLEDAY & CO. Inc., N. Y., for its Dollar Book Club yesterda (Sunday) started quarter-hour program featuring Hollywood news con mentary of Radie Harris Sunday, 8:45-9 p.m. (PST), over ABC Pacif Coast radio network. Agency: Thwing & Altman Inc., N. Y. U. S. ARMY and AIR FORCE sponsor 9:30-10 p.m. segment of Saturda Night at the Garden, telecasts of Madison Square Garden sport evem (Continued on page 75) BROADCASTING • Telecastin