Broadcasting Telecasting (Jan - Mar 1951)

Page scan 000273 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan - Mar 1951
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1951)
Leaf #:
000273
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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SELL FOR SPONSORS . . . YOUR SPONSOR gets product identification at the beginning and end of every program. Wayne King opens and closes each show and introduces featured artists. . . . YOUR SPONSOR'S three full-length commercials are more effective because Wayne King introduces the local announcer on each broadcast. . . YOUR SPONSOR'S show and product are promoted with pre-broadcast and "on-the-air" station breaks by Wayne King and featured artists. THESAURUS SALES DEPT. RCA Recorded Program Services 120 East 23rd Street, New York 10, N. Y. Send complete information on THESAURUS— with its basic library of over 5000 selections and 50 selections per month — plus its new sponsor-selling feature, "THE WAYNE KING SERENADE." NAME TITLE STATION OR AGENCY ADDRESS DADCASTING • Telecasting January 22, 1951 • Page 17