Broadcasting Telecasting (Jan - Mar 1951)

Record Details:

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NEWS News is news, first of all, if it is timely. Every important news story of the past decade has broken first on radio. Perhaps that's the reason why 72% of the people depend on radio as their principal source of news.* But news must also be complete, Complete in coverage and in thoroughness. The group of stations represented by NBC Spot Sales are unsurpassed in news coverage . . . and thoroughness. The sources for these stations' popular newscasts are: AP, UP, INS and NBC's staff of 121 radio news reporters on world-wide beats from Pusan to Oslo. And news must have local flavor. The stations listed below are staffed with local news reporters and news announcers who know what makes local news. Complete local news reporting is one reason why these stations' newscasts are frequently the highest-rated in their markets. Spot radio and only spot radio brings local news first to the people of America. If you have not established your formula for spot radio success, make your decision for local newscasts, now. The listener loyalty to local newscasts will pay off in customer loyalty for your product. Your NBC Spot Salesman is your first contact for assistance in planning your newscasting schedules. *National Opinion Research Center N NEW YORK CHICAGO CLEVELAND HOLLYWOOD SAN FRANCISCO WNBC New York WMAQ Chicago WTAM Cleveland WRC Washington KNBC San Francisco KOA Denver WGY Schenectady— Albany — Troy BROADCASTING • Telecastin January 29, 1951 • Page 31