Broadcasting Telecasting (Jan - Mar 1951)

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan - Mar 1951
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1951)
Leaf #:
000673
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
November 10, 2022
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proof of the y ear-in yearout selling power of WWJ , . . In radio business, you don't get renewals unless you give results. WWJ must be giving them. Detroit's largest department store, on WWJ for the past 16 years with an hour-long daily program, renewed again. A utility, on WWJ since 1945 with three programs weekly, renewed again. A foremost men's clothing chain, on WWJ for 12 years with a nightly news program, renewed again. An automobile dealers' group, on WWJ 5 programs a week, just renewed again for its third year. And so it goes. What better proof is there of the effectiveness of WWJ . . . NBC station in Detroit . . . now celebrating its 30th year of community leadership ... in a market of W2 million radio sets in the homes and cars of workers who spent more than 3 billion dollars last year in Detroit's retail stores! FIRST IN DETROIT Owned and Operated by THE DETROIT NEWS National Representatives THE GEORGE P. HOLLINGBERY COMPANY Associate Television Station WWJ-TV AM—950KILOCYCLES-5000 WATTS FM— CHANNEL 246-97.1 MEGACYCLES O ADCASTING • Telecasting February 19, 1951 • Page 49