Broadcasting Telecasting (Jan - Mar 1951)

:• t Ined for business May 1, 1948, a 40-foot storefront at Grand 1 Central Park Avenues, on Chiji-o's west side, now occupies three l;cks with facilities valued at $1,i',000. This includes a $500,000 ijvice center, where 61 cars can ! "Courtesy-conditioned" at one i,e, and an "assembly line" where i|d cars are reconditioned and ■ en a 6,000 mile guarantee, irtesy Jias 167 mechanics, and a |bl of 346 employes, as compared h 14 in its pre-TV days, ludson officials in Detroit think much of Jim Moran's merchaning and advertising methods that y seek his counsel from time to ie on national policies, and send >ups of dealers to Chicago to dy his far-flung operations. )ne of the Courtesy Man's most lmendable practices is to camign for the automobile industry a whole. He has never been >wn to rap a competitor. His •utation for square deals has ead far beyond the borders "of cagoland, attracting orders m as far as the East and West ists and south to Florida. He ; shipped cars to England, mce and Norway. * s urtesy Noted r Community Service really, Courtesy Motor Sales tinguishes itself by contributheavily to the Community id, Boy Scouts, Christmas aring House, and giving beneTV shows for such drives as e annual Cancer Campaign. . ny churches and charitable ups raffle off Hudsons because irtesy furnishes them at cost, n December, Santa Claus was on job at Courtesy headquarters ry night during the week before ristmas from 7 to 10 p.m. He 'e away toys valued at $9,850 deserving children. Courtesy's iy cart, drawn by the show ;iies, "Honey" and "Sugar," ap;.red in Chicago's big pre-Christs parade on State St. Jim an spent a total of $14,000 ing the Christmas season on rious charitable projects. A e amount went toward a gala ristmas Eve party which was cast. ?he Moran organization has 1 the same set of officers since beginning. Jim is president, nley Rodine, secretary, and er De Met, treasurer. TSL Goes CBS April 1 'SL (TV) Los Angeles, which S bought last Dec. 31, becomes network's Los Angeles TV : ' Jet April 1, when the CBS ' liation with KTTV (TV) Los geles, in which tbe network ned 49% of the stock, termi~.es. Merle S. Jones, general nager of KTSL, KNX and the umbia Pacific Network, said t about 22 hours of network 'grams would be added to the ,'SL schedule on that date. PETRY MANUAL Gives Full TV Sales Data SALESMEN of the TV division of Edward Petry & Co. have just received a 220-page sales manual containing complete descriptions of the 287 local programs currently being telecast by the 12 TV stations represented by Petry. Also included are market data sheets and coverage maps of the stations, program pictures and success stories. The book is prepared in looseleaf form so the salesman can leave with the advertiser or agency the pages on any station or program as "tangible, factual, sales-conducive reminders of each station's availabilities" (to quote from the manual). Publication of the sales manual is the fourth step in a long-range program to improve, expand and standardize all sales service material of the company's TV division. First step, made last September, was a survey of key timebuyers to determine what kind of material they wanted from TV station representatives, the form in which they wanted it and the preferred method of delivery. Next, facts about each station were collected and published as standardized single-page station market data sheets. Third, program information was gathered and processed along the lines indicated as preferred by the buyers. Finally, all this information was collected in the manual, which will be kept up-to-date by a weekly bulletin, "TV News in Review." WAAM SEMINAR 102 Students Register REGISTRATION of 102 students for the first annual Regional Television Seminar, held in Baltimore last Friday and Saturday, was announced late last week by WAAM (TV) Baltimore. The students represent 18 colleges and universities from Pennsylvania to North Carolina. The educational institutions are co-sponsoring the project with WAAM [Broadcasting • Telecasting, Feb. 5]. Four of the major addresses at the seminar were slated to be telecast. WAAM reported it had cleared time for talks by representatives of three networks and one leading advertising agency. Seminar officials said time had been cleared for addresses by Charles Underhill, general manager, CBS-TV; William I. Kaufman, casting director, NBC-TV; Robert Saudek, vice president, ABC, and a script editor from BBDO. Titled "Career Opportunities in Television," the seminar was to conclude with a summing-up session in which students, educators and broadcasters reviewed results of the meetings and the outlook for careers in TV. All meetings were held at the WAAM building. tcasting BROADCASTING '-is. I the dotted line . . •iJJj|j LOUIS HAUSMAN, v. p. in charge of CBS promotion; Milton Dammonn, chairman of board, American Safety Razor Corp.; Robert Q. Lewis, star. Silver Star Blade-sponsored The Show Goes On, and Victor Strife, v. p. in charge of sales for the razor corp., celebrate renewal of show on 40 CBS-TV stations. FINAL negotiations for renewal of Hoffman Hayride on KGO-TV San Francisco are set by (I to r) Gayle V. Grubb, general manager, KGO-AM-TV; Walter Epstein, general manager, Hoffman Sales Corp.; Robert Selby, vice president, Walter McCreery Inc., agency representing Hoffman in San Francisco, and Dude Martin, program star. HERMAN MERGARD Jr., owner of bowling alley chain, takes sponsorship of WCPO-TV Cincinnati's Midday Merry -Go-Round. L to r: Wilfred Guenther and David Brown, pres. and v. p., respectively, Guenther, Brown & Berne Inc., agency; "Big Jim" Stacy, program m.c; Jo/nn Patrick Smith, WCPO-TV representative, and Mr. Mergard. GOING OVER detailed plans for sale of Bir.g Crosby Enterprises' filmed TV products are, seated (I to r) Everett Crosby, firm president, and Edward Petry, president of Edward Petry & Co. Standing are Charles B. Brown, TV sales director, Crosby Enterprises; Tom Dawson, managar, TV Div., Petry Co.; Richard J. Dorso, president, Century Artists Ltd., and executive v. p., United Television Programs [Broadcasting • Telecasting, Jan. 22]; Basil Grillo, sec.-treas., Crosby Enterprises, and Jerry King, head. Standard Radio Transcriptions Services Inc., and UTP president.