Broadcasting Telecasting (Jan - Mar 1951)

Page scan 000743 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan - Mar 1951
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1951)
Leaf #:
000743
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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MR. SPONSOR: SATURDAY AFTERNOON MACK 60 TO 75% OF AUDIENCE AND TOP SPONSOR IDENTIFICATION t * t Hi IH THREE WEEKS! February 5, 1951 Richard Jones, Gen. Mgr., Radio Station WJBK, Detroit 1, Michigan Dear Dick: The January Videodex rating of Twin Pines Farm Dairy "Twin Movie Party", which appears on WJBK-TV, is so terrific that I want to tell you how we feel about the program's success. Within the four half-hour segments on WJBK-TV from U:00 to 6:00 P.M. each Saturday afternoon, the Twin Pines double feature western program captures from 60% to 75$ of the audience. And talk about sponsor identification! "Milky", the Twin Pines magician-clown who handles the commercials, appeared at a MotherSon party in a Detroit public school. Without fanfare and with no introduction, "Milky" came out on the stage. The kids, in a single voice, roared . • . "It's Milky"! At the time, Twin Pines "Movie Party" had been on WJBK-TV for only three weeks. Yet the program had so endeared itself that all the young fry immediately identified "Milky" and the sponsor! We frankly feel that no other medium could possibly have made so complete and deep an impression in so short a time as did this television program on WJBK-TV. I'm happy to report all this to you, Dick, and to tell you how pleased we are with the cooperation we have had from WJBK-TV in making this program such a rousing success. Sincerely yours, KEL, INC, LSW/cn Leon S. Wayburn YOU, TOO, CAN REGISTER YOUR NAME AND SELL YOUR PRODUCT WITH REAL IMPACT IN DETROIT. WJBK delivers the goods— YOUR GOODS! WJBK :£ DETROIT The Station with a Million Friends NATIONAL SALES HEADQUARTERS: 488 MADISON AVENUE, NEW YORK 22, ELDORADO 6*2495 Represented Nationally by THE KATZ AGENCY, INC* ROADCASTING * Telecasting February 26, 1951