Broadcasting Telecasting (Jan - Mar 1951)

Page scan 000745 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan - Mar 1951
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1951)
Leaf #:
000745
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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Half of the Married Rsople in the KFAB Area are Women By HARRY BURKE General Manager "\7"ES — half of the married people are women — BUT, 81% of all the radio listening is by women, both daytime and nighttime. Furthermore, women are the motivating force behind 92% of ALL purchases. This is one of the biggest reasons why radio is the best advertising medium today. The people you must sell, to make profitable sales, are women. They are the ones you can reach easiest, most often and at least expense. In KFAB's great "Midwest Empire," according to recent reports from Hooper and Conlan, more women listen to KFAB than any other radio station. It is non-sense that "half of the married people are women" — BUT, nonsense-that-makessense because women are your largest group of listeners and your best prospects. KFAB offers you this year's audience at this year's price. Let us submit program ideas and availabilities to help you sell more women. Represented by FREE & PETERS INC. General Manager, HARRY BURKE ROADCASTING • Telecasting February 26, 1951 • Page 29