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imSi LANG
writes glenn
STATION DIRECTOR OF
Writes Mr. Miller:
"I am pleased to report how WCPO achieved a 95.2% increase in evening audience through the exclusive use of LangWorth's transcribed music.
The period from 6:00 PM to 10:30 PM, Monday through Friday, has always presented a problem to us in the winter months. The evening competition of other network stations in Cincinnati has always been strong. Added to that situation now is television. Our metropolitan area has the highest saturation of television sets in the country.*
To offset these two bulwarks of competition, we decided to program our evening hours with music —but not, however, of the disc jockey variety. Our head librarian, Miss Betty Geisler, was given the
•Population 456,000-TV Sets 235,000
WORTH
dark miller...
WCPO
CINCINNATI
responsibility of selecting the right kind of mus to provide rich entertainment for those TV s owners who prefer an evening of music and f< those many radio listeners who have often ind cated their desire for this type of musical program
We cleared our evening schedule from 7 :45 PI to 10:00 PM and decided to use music from tl LangWorth Program Service— exclusively. I r* peat that this is not a disc jockey show wherei success is largely dependent upon a personalitythe format is simply good music intelligentl selected and presented.
We inaugurated this new type of programmin last October. The Hooper reports for this evenin period (November and December 1950) are h
30 • February 26, 1951
BROADCASTING • Telecastin