Broadcasting Telecasting (Jan - Mar 1951)

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The signed statement from Glenn Clark Miller, Station Director of WCPO, Cincinnati, proves that AM broadcasting is strong and healthy despite TV hullabaloo . . . that dollars alone cannot guarantee a high program rating because People (may the good Lord bless 'em) still listen to what they like! LangWorth Feature Programs, Inc. President II e are delighted to report that WCPO's evening ^'Hooper rating for this period jumped to 12.3 ■vhich is a 95.2% increase over the Hooper evening rating of one year ago. Our position among the incinnati stations, nighttime, has moved from 'fifth place to a virtual tie for third! thjlt occurred to us that other radio stations in Jiighly competitive markets might find this inforeijjmation useful. We believe that the intelligent use 3f the LangWorth Program Service can do much t! I to increase programming ratings for any station that finds itself in the same competitive situation as WCPO." Glenn Clark Miller Station Director, WCPO Cincinnati, Ohio it: BROADCASTING • Telecasting Send '7aeC<l<^ for a typical WCPO (Cincinnati) program schedule — Monday through Friday— and free 48-page booklet containing sample pages from Lang-Worth's 1951 program manual and music encyclopedia. This 260-page book is an integral part of LangWorth's amazing new program service used exclusively by WCPO and many other successful broadcasters to increase prestige and revenue and decrease program cost. LANG-WORTH FEATURE PROGRAMS, Inc. 113 WEST 57th STREET, NEW YORK 19, H February 26, 1*51 » Page 31