Broadcasting Telecasting (Jan - Mar 1951)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

1 NBC SHIFT Mills Succeeds McCluer; Scott Promoted and procurement, announced that George H. Halbert, of the NBC legal department, has joined the television talent and procurement department as television contract negotiator. He will negotiate all television talent and program contracts, and manage related contract matters. Mr. Halbert has been with the network's legal staff since January 1949 and has been senior attorney in charge of television matter for the last year. Mr. Mills Mr. Scott WALTER D. SCOTT, eastern sales manager of NBC, was promoted last week to national radio network sales manager, a new position, and Gordon H. Mills, of the eastern network sales staff, was advanced to midwestern radio network sales manager. Mr. Mills succeeds Paul McCluer, * — who resigned to join Wade Adv. Agency, Chicago. Mr. Mills will make his headquarters in Chicago. The promotions were announced Wednesday by John K. Herbert, NBC vice president and general sales manager for the radio network. Report to Scott All regional radio network sales managers will report to Mr. Scott in his new position. He has been with NBC since 1938, when he joined the sales department, and has been eastern sales manager Mr. Scott served in the sales de ARMY-AIR FfiRHF partment of Hearst Radio before 1 ill It I UllUL Grant Gets Ad Contract RECRUITING contract for the U. S. Air Force and Army, now handled by Grant Advertising Inc., will be renewed for the coming fiscal year, the Defense Dept. apnounced last Monday. At the same time it was disclosed that the two services are seeking an "appreciably larger" advertising budget to cover recruiting activities beginning July 1. A sum of approximately $4 million was quoted in some Pentagon quarters. While no figures were revealed on media breakdown, it was learned that radio and television will receive a substantial share — possibly the 40% now allocated — of the total outlay. The paid broadcast allocation for the current year (195051) is $636,400 out of a total of $1,591,600, with about $567,163 already obligated (paid out) to the Grant agency. In making the announcement, the Defense Dept. said the renewal is "contingent upon appropriation by Congress of necessary funds" for advertising supplies and services for the recruiting service of the two branches. The estimated $4 million figure was said to compare with funds allotted immediately after the war, though the outlay has fallen off in recent years. Contract Extended Grant Advertising originally was granted the contract for a sixmonths' period beginning Jan. 1, 1950. The pact was later extended another 12 months. It was previously handled by Gardner Advertising Co. Industry observers are expected to keep a watchful eye on the radio share in view of the controversy which arose last year when stations protested donations of free time to organizations conducting paid advertising campaigns in other media. The issue was crystalized through NAB and BAB in the wake of an earlier disclosure that radio had been virtually excluded from appropriations for recruiting drives [Broadcasting • Telecasting, March 6, Feb. 27, 13, 6, 1950]. he joined NBC, and, prior to that time, was on the advertising staff of the Daily Oklahoman and Times. Mr. Mills joined NBC in 1933 as a guest tour supervisor and became manager of what is now Guest Relations in 1936, before moving to the sales staff in 1937. He left to become business manager of the radio and television departments of Kudner Agency in 1943, returning to NBC network sales in 1949. Previously With RCA He formerly was employed in RCA radio sales; Chicago Herald and Examiner advertising space sales, and also established and managed the Philadelphia office of Erwin, Wasey & Co., advertising agency, and was national advertising manager of Grit Publishing Co. Meanwhile, Carl M. Stanton, NBC manager of television talent RUPPERT BEER New Product Gets Backing JACOB RUPPERT Brewery, New York, using the biggest advertising and merchandising campaign in its 84-year history, launched a new product last week, Ruppert Knickerbocker beer. The firm, through its agency, Biow Co., New York, will continue its television advertising using the Broadway Open House and Zeke Manners Show. In addition a local spot radio campaign will be used. a PROGRAM FACTS Lonesome Gal, five-a-week, 15-minutes, transcribed on 59 U.S. and 14 Canadian stations. Sponsors: Philip Morris & Co. (Bond Street tobacco) on 11 U.S. stations, Imperial Tobacco Co. (State Express cigarettes) on 14 Canadian stations; AnheuserBusch Inc. (Budweiser Beer) on 10 Montana stations; other sponsors in various markets. Released by: Cheshire & Assoc., Los Angeles. Cast: Jean King. Producer-director: William Rousseau. A YOUNG but suffering spinster who describes herself as a veritable dynamite charge of passion, but who scrupu" lously conceals her identity lest some excited admirer attempt to light the fuse, is lending her graceless presence to the schedules of 73 radio stations * these late nights. She calls herself Lonesome Gal. If her conduct in her private life is in character with her radio performances, it is easy to understand how she came to select her name. Lonesome Gal has trained her voice to have the steamy quality of a whisper breathed into your ear from a range of less than an inch. MOTOROLA ADS Ups Budget $1 Million MOTOROLA Inc., Chicago, has appropriated an additional $1 million for spring advertising for a concentrated campaign on its entire line, Ellis Redden, director of advertising and sales promotion, said Thursday. The only broadcast media to be used in the current drive is Motorola's continuing sponsorship of Four Star Revue on NBC-TV. Next fall, however, a heavy spot announcement campaign on both radio and TV is expected to be launched. "A couple of hundred" non-TV markets then will be chosen for AM announcements as a supplement to the network video vehicle. Possibility of scheduling programming in AM-only markets is being considered also. The entire line will be plugged on the TV purchases, the radio line (home, auto and portable) in non-TV areas, Mr. Redden said. Radio and television get about 40% of the firm's advertising budget this year. The total advertising money spent last year was $15 million. The additional $1 million just added is only for the spring campaign. Year-end budgets have not been set, so 1951 advertising expenses may not exceed those of 1950. She addresses herself to an audience of one, apparently thinking of her single listener as a male, half drunk and dying to be cooed to. Her signature song, with which she opens her show, sets the exact mood of her performance, the lyrics adding up to the suggestion that she and the befuddled object of her attentions should fling away the future in the madness of tonight. "Who knows what tomorrow brings?" is the theme of her appeal. "Hello, angel, this is your Lonesome Gal," she says. "Sweetie, no matter what anybody says, I love you better than anyone in the whole wide world." From time to time she plays music of a kind that accentuates the oppressive atmosphere. "I must be a dreamer," she said recently, "but I'm thinking, angel, of those wonderful days ahead when you and I will wrap our arms around each other's waist . . . when we will sit beside the river . . . I'm' thinking, sweetie, about summertime." This was her introduction of a particularly cloying arrangement of the Gershwin song. The program proceeds on this high plane to its all too delayed conclusion. "I no sooner get snug and cozy with you, baby, than I have to leave," she says morosely, but somehow implying an expression of relief to be out of the trap before it's sprung. Lonesome Gal is a sort of vocal strip teaser who scuttles into the wings at the exact moment the fatal button is undone. More to the point, it must be said that her performances exalt the unrequited aspects of unrequited love. The entire atmosphere of the program is, in the correct sense of the word, indecent. Page 28 March 5, 1951 BROADCASTING • Telecasting