Broadcasting Telecasting (Jan - Mar 1951)

ad] M l\ tid :: I ■ c AGENDA SET For Oklahoma Conference AGENDA of the March 9-11 U. of Oklahoma Annual Conference on Station Problems to be held at Norman, Okla., was released last week. A partial list of speakers follows : Friday afternoon; "Servicing Accounts," William N. Morgan, KNOR Norman; "Aids to Getting National Sales," James R. Curtis, KFRO Longview Tex.; "Programming the Small Station in the Years Ahead," Roger Stoner, KCRC Enid, Okla.; "AM Programming During TV Evening Hours," Virgil Sharp, KOIL Omaha i tent.) ; "Selling Locally," Joe Crowder, KBIX Muskogee, Okla. Promotion problems will be discussed in a Friday session by Dave Taylor, WFRL Freeport, 111.; William O. Wiseman, WOW Omaha; Rowland Broiles, Broiles Adv. Agency, Fort Worth. Dinner Friday will feature a broadcast on "Freedom on the Airways," with M. S. Novik, public service radio consultant, as a guest. Representatives of NAB and FCC are also tentatively scheduled for this dinner. Saturday morning: "Requirements of the Armed Forces Radio Service," Lt. Robert B. Mackall, radio-television officer, 4th Army Headquarters, Fort Sam Houston, Tex.; followed by discussions of music problems with Robert Burton, BMI, and David Milsten, SESAC, Tulsa. Luncheon Saturday, sponsored by Southwestern Assn. for Education by Radio, with John W. Dunn, WNAD Norman, as chairman, lists Charter Heslop on "Radio's Challenge in a Program of Civil Defense." News Meets News sessions will begin Saturday afternoon and extend into evening. Speakers include "Local News Coverage," Ben Chatfield, WMAZ Macon, Ga., president, National Assn. of Radio News Directors; "Sports and the Small Station," Cy Casper, WBBZ Ponca City, Okla.; "The Effect of TV on Sports Attendance," Thomas McMahon, N. W. Ayer, New York; "What I Didn't Learn in School," Bill Cardin, KOMA Oklahoma City; "News as Public Service," Russ Van Dyke, KRNT Des Moines; Mark Weaver, KLRA Little Rock, Ark.; Jim Borman, WCCO Minneapolis; "Breaking In," Gene T. Kinney, Associated Press, Oklahoma City. Other sessions Saturday afternoon included John Paul Goodwin, Goodwin Advertising Agency, Houston; Monty Mann, Glenn Advertising Agency, Dallas; A. H. Caperton, Dr. Pepper Co., Dallas. Sunday morning speakers scheduled are Pat Cranston, TELE-AM Dallas; Rowland Broiles, Broiles Agency, Fort Worth; Gene M. Lightfoot, Evans & Assocs., Fort Worth. A telecast on WKY-TV Oklahoma City Sunday afternoon will include the appearance of E. W. Ziebarth, CBS, and others not yet announced. Demonstration broadcasts from colleges and universities Sunday afternoon will be produced by Kansas State Teachers College, Pittsburg; Louisiana Polytechnic Institute, Ruston; Southwestern Louisiana Institute, Lafayette; Baylor U., Waco, Tex.; Texas Christian U., Fort Worth, and Hardin-Simmons U., Abilene, Tex. westebn UNION ft o makes SURVEYS? YES! FAST • THOROUGHLY • DEPENDABLY! Through 3,200 offices, in 2,200 communities all over America . . . With personnel accuracy-trained in the efficient handling of confidential facts ... at a cost low enough to give you a pleasant surprise . . . Western Union is particularly well qualified and equipped to make local, sectional and national surveys swiftly and economically— often overnight! MARKET RESEARCH ORGANIZATIONS . . . ADVERTISING AGENCIES MANUFACTURERS . . . RADIO STATIONS . . . 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Or write to Market Research Department, Western Union Telegraph Co., . 60 Hudson Street, New York 13, N. Y. for Folder 6B, on Market Surveys. Free! BROADCASTING Telecastin; March 5, 1951 Page 41