Broadcasting Telecasting (Jan - Mar 1951)

Record Details:

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• 1 A Steinman Station NBC TV-Affiliote CHANNEL 7 WILMINGTON, DEL. THIS MARKET IS * IN RETAIL STORE PUR CHASES, HAS THE HIGHEST PER CAPITA EXPENDITURE OF ANY STATE. Standard metropolitan Wilmington, Delaware area showed following increases in the ten years, 1940 to 1950. INCREASE Population 20% Dollar volume retail sales 178% Dollar volume wholesale sales 209% Dollar volume service trades 154% In the nine year period, 1939 to 1948, employment rose 34%%. Data from 1950 Census of Population and 1948 Census of Business, figures released December 1950. WDEL-TV is the only television station located in this market which is first in the nation — and growing all the time. WDEL-TV effectively reaches this richest market with NBC and Du Mont network shows, many popular local daytime and evening programs. WDEL-TV — the TV must on your schedule. Represented by ROBERT MEEKER As SOCiatCS • NEW YORK • LOS ANGELES • SAN FRANCISCO • CHICAGO Page 52 • March 5, 1951 Telecasting • BROADCASTING