Broadcasting Telecasting (Jan - Mar 1951)

Telesratus (Continued from page 60) New Rates Set By Three Stations TIME RATE CHANGES were announced last week by KTSL (TV) Hollywood, WCAU-TV Philadelphia and WHAS-TV Louisville. KTSL, recently acquired CBS outlet, increases its time charges 50% over present rates. New rates for Class A time (6-11 p.m., Sat., Sun.; 6:30-11 p.m., Mon.-Fri.) are $900 an hour; $540, half-hour; $360, quarter-hour. Class B time (5-6:30 p.m. and 11-12 p.m., Mon.-Fri.; 1-6 p.m., Sat., Sun.) is 75% of the Class A rate in the three time categories; Class C (all other time) is 40% of the Class A rate. Rates for announcements live or film, are: Class A, one-minute-and20-second spots, $190; Class B, one minute, $120; Class C, one minute, $65. Class B rates for 20-second spots, $95; Class C, $50. For eightsecond spots rates are: Class A, $105; B, $66; C $36. WCAU-TV's rate card No. 6, effective last Thursday, lists the following charges: Class A time (7:30-11 p.m., Mon.Sun.) is $1,200 for one hour; Class B time (5-7:30 p.m., Mon.-Fri., and 1-6 p.m., Sat. and Sun.) is $900 for one hour; Class C time (all other time) is $600 for one hour. Announcements of one minute or less, slide or film, including 20-second station breaks, now are, Class RCA RESEARCH Over $50 Million Invested In TV — Anderson Helpful techniques and ideas for TV programs This new book shows you how to use movies most effectively MOVIES FOR TV by J. H. Battison A COMPLETE, HOW-TO-DO-IT GUIDE TO THE PRODUCTION AND TRANSMISSION OF MOVIES ON TELEVISION. This book gives practical information on all cameras, projectors, recording equipment, etc., showing how each piece operates and how to use it most efficiently. It tells how to produce titles and special effects, newsreels, all types of commercials; how to edit and splice film; how to light scenes for best results on TV; how to combine movies with live scenes. Here is a wealth of useful information together with much experienced advice on what is good and what bad in movies for television, and why. RCA has more than $50 million invested in television research and development, E. C. Anderson, vice president in charge of the commercial department of RCA Labs, disclosed Thursday night in an address in San Francisco. * Speaking before the Patent Law Assn. of San Francisco, Mr. Anderson said "most of this outlay was made before a single dollar returned to anybody, including RCA." He cited RCA's demonstration and offer of its TV set manufacturing blue prints to competitive manufacturers following World War II as an illustration of RCA's contribution to the TV industry. As a result, he said, "we got competition, all right, and several of the companies have told us since that they never would have gone into television if they had not been so thoroughly sold at that first postwar meeting." One industry result of "this goodwill gesture," he pointed out, was an increase in TV sets in use from 16,476 on Jan. 1, 1947, to more than 10 million as of the first of this year. Mr. Anderson said RCA "of course" also benefited, through the sale of TV sets and the supplying of growing numbers of tubes and parts to competitors. And, he continued : In addition, we have the satisfaction of knowing that the results of our 20 years of research in television have been made available to American industry and to the American public at an exceedingly modest price. Reviewing RCA's patent policies, A, $220; Class B, $150; Class C, $100; 10-second announcements now are, Class A, $110; Class B, $75, andClass C, $50. By reclassifying Saturday and Sunday 1-6 p.m., and Monday-Friday, 7-7:30 p.m., as Class B time, WCAU-TV reportedly made it possible for advertisers to purchase mass audience times at rates which represent no increase over Rate Card No. 5. On the other hand, the period 10:30-11 p.m. has been reclassified as Class A time. WHAS-TV announced Rate Card No. 10, effective March 15, which moves the 7-8 a.m. period from Class C to Class B time. No change was made in the announcement rate or in the remainder of the WHAS rate structure. on TV contracts been an KE&M SALES Set Over $60, MORE than $60,000 in for TV time sales have nounced in the past fortnight by Kal, Ehrlich & Merrick Inc., Washington advertising agency. Heading the list is a regional campaign for International Shoe Corp. (Red Goose Shoes), with regular TV shows being purchased on WTOPTV Washington, WMAR-TV Baltimore and WCAU-TV Philadelphia. Present plans call for a half-hour program in each city for 26 weeks. Cost will total approximately $39,000. Two contracts with WMAL-TV Washington were announced. A Saturday half-hour sports roundup, featuring Sportcaster Jim Gibbons, was to begin last Saturday March 3 for Miller High Life Beer. Cost is estimated at $6,500. The Bank of Commerce and Savings, Washington is to sponsor the March of Time Down Through the Years, half-hour film series, for 26 weeks. Cost will be approximately $17,420. A series of one-minute radio spots for Charles Town Racing Assn. was also announced by the agency. Spots are to be placed on several stations in the VirginiaMaryland-West Virginia area. They will promote the racing season at Charles Town, West Virginia. TVA-KTLA PACT DuMont Dividends SEE IT ON APPROVAL DIVIDENDS of 25 cents per share of Allen B. DuMont Labs, Class A and B common stock, payable The Macmillan Co., 60 5th Ave., New York II i tvt ,-r. nc j. j. i i_ u _c j March 26 to stockholders of record Please send me a copy of Movies for j March 12, was announced Feb. 23. TV I will either remit the full price | Regular quarterly dividend of 25 of S4.25 or return the book in 10 days. ■ , , ,. cents per share on outstanding Signed | preferred stock, payable April 1 to Addresi I stockholders of record March 15, also was declared. Revises Sports Wage Scales WESTERN section of TVA and KTLA (TV) Los Angeles contract was expected to have been signed late last week with the union continuing negotiations with four other local TV stations— KNBH KTSL KECA-TV KLAC-TV [Broadcasting • Telecasting, Feb. 19, 12]. To be included in the KTLA contract was revision of the original wage scales covering sportscasters and color men. Agreement calls for classification of sporting events into three groups — AA, covering professional and major intercollegiate football; A, major and minor league baseball, pro and intercollegiate basketball, pro boxing and wrestling, pro and intercollegiate ice hockey, championship golf, minor intercollegiate football; B, all other sports. Payment in the first category is $150 for sportscaster ; $90 for color man. Second category, $100 and $60, respectively, for over 30 minutes; $75 and $45 for under. In third, $75 and $45 over 30 minutes; $55 and $35, under 30 minutes. Union has also set up payment on a multiple scale for seasonal baseball engagements, provided sportscasters are guaranteed jobs for the whole season. he noted that RCA was formed, a Navy suggestion, at a time (1919' ] when "the uncertainty over right had created almost a complete stale mate in radio progress." "The founders of RCA create* with it the first comprehensiv availability of patents," Mr. Ander son continued. "During the nex seven years, most of the uncer tainty and confusion over paten rights were eliminated, and in 192 a patent licensing policy was inau gurated whereby the principal in ventions of radio became readil; available to other manufacturers: He said RCA's policy makes i possible and practicable for an* manufacturer to obtain economi cally and quickly most of the pat ent rights necessary to produc virtually all kinds of radio am electronic equipment — and to do s at a nominal royalty rate. Licenses issued by RCA, he em phasized, "do not restrict or limi competition," but instead, "stimu late competition," make monopol; or restraint impossible for RCA o: others, and "make it impossibl for RCA or any of its licensee; 'to put on the shelf any radio in vention and thus keep it from thi public." RCA, Emerson Reply (Continued from page 5h) had any warrant either in the recori before it and the findings and conclu sions made thereon or in the Commu nications Act, for its extraordinar; action in conferring a color televisioi monopoly on CBS by barring the con current adoption of the compatibl< RCA standards; (3) Whether the FCC acted arbitraril; and without due regard for the publii interest in not concluding that the ar of color television was not sufficientl; advanced to justify the final adoptioi of any of the proposed color televisioi transmission standards; (4) Whether the FCC order is voi( in that it was expressly premised on thi non-compliance by television set manufacturers and television broadcaster: with two conditions which the FC( was wholly without authority to impose. 'Administrative Frustration' In connection with the last question, Emerson declared the FCC order adopting CBS color was th( product "not of administrative decision but of administrative frustration." Emerson pointed oul that the FCC's First Report con.eluded that preferred course of action would be to postpone finai adoption of CBS color pending acquisition of further information or technical advances being made; also, that the FCC conditioned postponement of a final ordei adopting CBS color on the broadcasters' acceptance of "brackel standards" as well as on the commitments of the set manufacturers to build receivers capable of operating within "bracket standards.' Emerson held that imposing such a condition on broadcasters, without benefit of hearing, was a violation of the Administrative Procedure Act. It was also contended that "attempting to assert authority over television set manufacturers" was exceeding "substantive powers" of the FCC insofar as regulation is concerned. Page 62 • March 5, 1951 Telecasting • BROADCASTING