Broadcasting Telecasting (Jan - Mar 1951)

Record Details:

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;lude ARB, Hooper, Pulse, Video K. Averages would be shown for ne-July-August and Octobernvember-December 1950 to rece erratic movements. Care ould be taken to provide an equivnt base for comparisons. The mmittee suggested ratings servies be reimbursed for their costs. After all this has been done, the 'mmittee believes, the retabulaDns might lack completeness beuse of the possible lack of standdization of periods and no comirisons would be available on mse-to-house coincidentals and ouse to house unaided recalls, jggestions are made for tests to ^ovide such material. Looking over its recommendaons, the committee estimated the itire project would take about a ear to complete and would cost ■ound $140,000 of which not less mn 50% would be needed for the <perimental research projects. Research Cost A final note on cost of current dio and TV research points out ivantages of conducting the projt. The comment follows: The Committee wishes to call atntion to the extent of current bills, <r any "one buyer of radio and/or V research. What appears to be a uplicity of coverage by ratings serves forces him to purchase, generIly, far more in services than he (iels he should be compelled to buy, a order to be adequately serviced ith ratings information. It is believed that a relatively small ivestment, directed toward clearing way much of the confusion and ijward helping the buyer of research lb 'understand more fully just what jt is he is buying, and what it is that he other services are offering him, ould prove a most profitable investlent in the long run. It could result in considerable savigs to the buyer of services in future years through purchases more recisely tailored to his needs. Moreover, it is believed the forward-thinking sellers of research ervices will favor such an investment, because it will help them more ully to appraise their own work in he light of what the buyers of serves most need. lit! r. i EFY NCAA BAN Movement' Grows in Texas MOVEMENT to defy the NCAA 'ian on telecasting college grid fames is gathering strength in Texas, it is reported. Rep. Peppy Blount, former Texas football star, low representing the district of 3ig Spring, introduced a resoluon before the state House in \ustin directing state-supported ;chools to sell TV rights to the lighest bidder. Meanwhile, Howard Grubbs, executive secretary, Southwest Conerence, has filed a request seeking iermission for the Southwest loop :o follow its 1950 policy of permitting telecasts of sell-out games. MUNTZ TV Inc., Chicago, reported jiet sales of $18,643,507 for nine rionths ended Dec. 31, and net profit if $533,953. FOOTBALL BAN NCAA Council Hears Telecasters' Plea THE COUNCIL of the National Collegiate Athletic Assn. was ready Friday morning to consider recommendations made by an eight-man television committee the previous night after the first in a series of special three-day TV meetings. The Chicago conference at the La Salle Hotel was called for consideration ^ of what "experiments" will be permitted in telecasts of football games this year. The NCAA has declaimed a one-year ban on live telecasts for all member schools [Broadcasting • Telecasting, Jan. 15]. Television network officials and representatives of the manufacturing industry, theatre television, Skiatron and Phonevision were slated to appear individually before council members throughout Friday in an effort to outline their suggestions as to what kind of "experiments" in TV the NCAA should authorize. Although most of the Thursday discussion centered on non-TV matters, members of the group reviewed the video policy adopted at the 45th annual convention in Dallas Jan. 12. They agreed the ban was "binding on the membership, and discussed possible means of enforcing the regulation should violations take place. Industry representatives ex E Telecasting • BROADCASTING TV A STRIKE? Machinery Set in Chicago STRIKE MACHINERY was being set up Thursday in Chicago by members of Television Authority as union officials attempted to schedule a final meeting with station management for Friday or Saturday. The board was authorized the previous week to call a strike if negotiations were not settled "promptly" and in their "entirety" [Broadcasting • Telecasting, Feb. 26]. Negotiations broke down after three and one-half months of meetings netted almost complete TVAstation agreement a fortnight ago. At the last minute, before the contracts were slated to be signed for a March 7 effective date, WGNTV Chicago withdrew, asking separate negotiations, and the other Chicago TV stations — WNBQ WENR-TV and WBKB— declined to agree on what a union spokesman termed "a few but important points." These points reportedly concern fees for group singers and dancers, specialty acts, sportscasters and models. Union membership unanimouslv passed a resolution "that the final proposals presented by the stations are unacceptable to the membership ; that the negotiators be hereby instructed to so notify said stations, and that the board is hereby authorized to call a strike if an agreement satisfactory in its entirety cannot be reached with the stations promptly." The membership agreed "we do not believe the stations have negotiated in good faith." pected to appear Friday were Les Arries of DuMont, Sig Mickelson of CBS, H. M. Beville of NBC, Tom Velotta of ABC, Dan Halpin of the Radio-Television Mfrs. Assn., Robert H. O'Brien of United Paramount Theatres and H. C. Bonfig of Zenith Radio Corp., which developed Phonevision. A Phonevision demonstration was arranged for noon at the Drake Hotel. Members of the TV committee, who were named a week ago and will serve during the year, are: Bob Hall, athletic director of Yale; Ralph Furey, athletic director, Columbia U.; Max Parrington, athletic director, George Washington U., whose substitute was Bernie H. Moore, commissioner of the South Eastern Conference; Edward Krause, athletic director, Notre Dame, replaced by Herb E. Jones, business manager, Notre Dame; Reaves E. Peters, executive secretary, Big 7 Conference, whose alternate was A. J. Lewandowski, business manager, U. of Nebraska; Howard Grubbs, executive secretary, Southwest Conference A; E. L. Romney, commissioner, Mountain States Conference, and Willis O. Hunter, athletic director, U. of Southern California. NIELSEN TV Reports Growth of Clients TELEVISION research is being used at a far greater volume today than a few months ago among advertisers and advertising agencies, A. C. Nielsen Co. indicates in announcing 22 new subscribers since Jan. 1 to its National Television Index. Total subscribers since the inauguration of its all-Audimeter TV research late last year is 33. Nielsen firm points out that the post-Jan. 1 rise in TV subscriptions follows the fact that since November about half of the clients' requests for special analyses concerned television. New subscribers since Jan. 1 include 14 agencies, six advertisers and two program production firms, a spokesman said. The agencies were listed as Ted Bates & Co., Benton & Bowles, Biow Co., D'Arcy Adv. Co., William Esty Co., Geyer, Newell & Ganger, Kenyon & Eckhardt, Kudner Agency. Marschalk & Pratt, Maxon Inc., Pedlar & Ryan, Sherman & Marquette, Warwick & Legler, and Young & Rubicam. Sponsors included Crosley Div. of Avco Mfg. Co., Firestone Tire & Rubber Co., Household Finance Corp., Kellogg Co., Lambert Co., and Peter Paul Inc. Program producers were Louis G. Cowan Inc., and Music Corp. of America. DIVIDEND of 15 cents per share declared by directors of TelevisionElectronics Fund Inc., subsidiary of Television Shares Management Corp., Chicago. Net asset of mutual fund, which specializes in electronics, totaled $6,125,746 on Jan. 31, highest for any accounting period in its history, board reported. Five top honors, two second place awards, in addition to an engineering citation went to KPIX at the recent Academy of Television Arts and Sciences Second Annual Awards Dinner. The Academy Awards Banquet, which was held last week in the Fairmont Hotel, proved to be an eventful climax to the work of the entire San Francisco television industry during the year 1950. Top awards went to KPIX for "Once Upon A Time", voted the most outstanding children's program; to Ben Alexander, for outstanding personality; Acme Beer commercials on "Everybody's Doing It", for best local commercial; "William Winter and The News", for top television news program; and "Teletrips", for outstanding film program. KPIX's football telecasts and the "Saints and Sinners All Star Revue" placed second for best sports coverage and public service programs, respectively. An honorary citation went to the KPIX engineering department for excellence in its overall diversification in engineering operations. Honorary awards also went to H. Leslie Hoffman of the Hoffman Radio Corp., for his contributions to television in bringing football telecasts to the Bay Area; and to George Sleeper, Jr. for his outstanding work in experimental television during the year. Philip Lasky, KPIX general manager and President of the ATAS, San Francisco Chapter, presided over the Banquet, which was attended by over 500 members of the television industry and was telecast by all three stations. Represented by The Katz Agency, Inc. KC.-f| Represent SFO March 5, 1951 •