Broadcasting Telecasting (Jan - Mar 1951)

BROADCASTING TELECASTING . . . at deadline Closed Circuit Upcoming Business Brief!) ACTUAL lifting of TV station licensing freeze will not catch government allocation authorities napping. National Production Authority's Electronics Products Div. hopes to have Controlled Materials Plan in operation July 1 to provide for additional equipment materials. Group will recommend program on industry rather than individual basis now. Defense Production Administrator will review and make final decision. SAME procedure holds true for emergency equipment needed by stations. Electronics Div. will recommend on basis of requirements filed by Civil Defense Administration. Authorities say there will be no "blanket authority," but needs will be treated individually on merits as interpreted through CDA. FINAL FCC approval of revised TV allocation proposal possible this afternoon (Monday) if tentative meeting on report is held as scheduled. Unless major revisions ensue, report should be out this week according to best estimates (see story page 25). Action need not be withheld pending return of Comrs. Rosel H. Hyde and Paul A. Walker from trips. FEAR voiced at NAB headquarters that April convention attendance may suffer if many small station executives attend FCC's March 26 defense conference in person instead of via engineering and/or legal counsel. Thorough briefing on defense techniques to be given at NAB convention. TWENTY-FIVE advertising agencies are in running for National Guard recruiting contract for new fiscal year beginning July 1. After closed briefing, i-epresentatives were asked to fill out questionnaires and return by April 5. Board will narrow field to less than a dozen and then invite formal presentations and hold hearing. LENNEN & MITCHELL, New York, looking for local news program availabilities in radio for Old Gold cigarettes. NEXT state group to support new NARBA treaty: Missouri Assn. of Broadcasters. No formal announcement yet, but it's understood communications, detailing MAB's stand on allocation of frequencies among North American nations, are enroute to those members of Congress and government officials concerned with NARBA. LONG-DISTANCE lines kept hot as two NAB committees — presidential and TV manager — ■ move toward selections. TV group willing to hold off another fortnight pending presidential action, desiring to select man acceptable to new president, but already it's showing signs of impatience. AMERICAN TOBACCO Co., Lucky Strike cigarettes, through BBDO, New York, said to be considering daytime television show across board built around Singer Snooky Lanson. THOUGH no date set, Senate Foreign Relations Committee last week definitely put full(Continued on page 9k) March 19: American Marketing Assn. meeting on Radio-TV Research Techniques, Hotel Shelton. New York. March 19-22: IRE National Convention, Waldorf Astoria, New York. March 26: FCC-Licensee Civil Defense Conference, Washington. March 26: Oral Argument on Color TV, U. S. Supreme Court, Washington. March 28-31: Assn. of National Advertisers, The Homestead, Hot Springs, Va. April 3: McFarland Bill (S-658) Hearings begin. New House Office Bldg., Washington. (Complete list of Upcomings on page 68) Bulletins PEDLAR & RYAN, New York, placing spot announcement campaign in 72 radio and all television markets, starting March 26, for Procter & Gamble's Camay soap. Contract calls for 10 daytime spots per week or five nighttime one-minute E. T.'s in radio and five daytime and nighttime 20-second announcements. TV announcements for 13 weeks. JUSTICE DEPT. PROBES BAN ON FOOTBALL TELECASTS JUSTICE Dept.'s anti-trust division probing complaint by Oklahoma State Senator against NCAA-Big Seven ban on live football telecasts. Sen. George Miskovsky telegraphed Atty. Gen. J. Howard McGrath and his deputy, Peyton Ford, asking for study to determine if criminal or civil action could be taken. Asst. Atty. Gen. H. Graham Morison, antitrust division head, told newsmen, "We're going to look into it." Denying that NCAA has banned live telecasts, Dr. Hugh C. Willett, NCAA president, said in Los Angeles there will be some live telecasting of college football games next fall. He explained that the resolution NCAA adopted merely asks members to join in "a controlled experiment." That means, he added, that most games would be filmed and released on TV the following week. Dr. Willett deplored Oklahoma Senate bill which would force state-supported institutions to permit live telecasting (see early story page 60). NCAA's TV-committee will meet soon to "work out plans for controlled live TV," Dr. Willett revealed. WWDC APPOINTS BLAIR WWDC Washington names John Blair & Co. as national representative, effective May 15. Station joined MBS week ago as Washington affiliate, incorporating selected MBS shows into its block programming format of music, news and sports. Blair contract covers only AM operation. WWDC-FM and transit handled by H-R Representatives Inc. GE TO SHOW UHF TUBE NEW ceramic tube for use on top end of UHF TV band to be shown by General Electric Co. today (Monday) at luncheon in New York. It's described as 900 mc tube, 1 kw, continuous wave output. AGENCY NAMED # Howard Hat Stor< New York, to William Warren, Jackson Delaney, New York. Radio will be used. TONI CHANGE # Toni Co., Chicago, r places Give & Take on CBS with Alias J a Doe, Sat., 12:30-1 p.m. (CT), effective April Program will originate in Hollywood. Produ ! to be advertised not selected. Agency, Fool Cone & Belding, Chicago. NAMES REPRESENTATIVE # WDOi Cleveland has appointed Walker Co. as exel j sive national representative according to Morris Pierce, president and general manage TINTAIR MOVING # Bymart Inc. (Tintai moving its present weekly half-hour Somers Maugham video show on CBS to NBC in la April, taking over Musical Comedy Time, oi hour on alternate Mon., 9:30-10:30 p.m. Latt program dropped by Procter & Gamble. Agem for Bymart, Cecil & Presbrey, New York. SPONSOR'S SUMMER RIGHTS DEFINED BY NBC-TV SUMMER hiatus rights of NBC-TV sponso set up in plan announced Friday by netwoi Sponsors in Class A time— those which ha been on network 13 weeks prior to effecti date of hiatus, may take not more than eig weeks' hiatus without charge if, by April they give NBC written notice accompanied I order for at least 13-week resumption. If they want more than eight week hiat they can take up to five weeks additional agencies pay regular station time rates f weeks over first eight (they will not be chargi for time sold to others, however). No rate discount to be given sponsors wl remain on network during summer, but NB' TV offers incentive plan with contribute toward program expenses. Sponsors in Class B and C time — no fr hiatus. Those wanting eight-week hiatus mu cancel with 60-day notice and also give fir order for at least 13-week resumption. Network officials emphasized plan is f this year only. TRAMMELL AND WHITE NAMED TO BAB COMMITTEES NILES TRAMMELL, NBC board chairma appointed to BAB Board of Directors' Exea tive Committee, and Mutual President Frar White to Research-Promotion Committee, BA Board Chairman Edgar Kobak announced Fi day. Their selection was by agreement amor networks, which will rotate service on con mittees, with CBS and ABC being represent at end of year. Other committee appointmer announced 10 days ago [Broadcasting • Tel: casting, March 12]. BAB, in special bulletin last week, alert< member stations to Hart, Schaffner & Mai April promotion letter which advocates utiliz; tion of radio spots prepared by company f< its local dealers. Bulletin includes "sales pile angles" and copy of Hart, Schaffner & Mai radio spots. Page 4 • March 19, 1951 BROADCASTING • Telecastin