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IF YOU'RE INTERESTED IN SALES .
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Yes, and easy listening, too — heard nightly Monday through Friday at 7:00 on WRC. In just a few short weeks, "BATTERS' PLATTERS" has grown to the listening stature of an early evening stand-by.
Charlie Batters' casual style has a long-lasting way with habit audience, based on good music and offhand comment— spiced but balanced.
This regular half-hour, in peak time has a few participations open, certainly worth your planning for STRONG coverage in the ever-growing Washington market. Batters' style isn't studied . . . it's designed for hard selling. His growing list of sponsors is our best recommendation.
SOME of the Denver radio men who were guests at the fourth birthday party of KFG at Firzsimons Army Hospital included KFEL Disc Jockey Ray Perkins (holding cake) and (I to r) Bill Jones, KLZ newscaster and disc jockey; Pete Smythe, KLZ singer and discer; Matthew McEniry, KLZ public affairs director; Robert Owen, KOA Chief Engineer; Eugene P. O'Fallon Jr., KFEL promotion manager; Earle C. Ferguson, KOA program manager, and Jack Fitzpatrick, KFEL news director.
OPERATORS of the Hospital Radio Program Distribution System at Fitzsimons Army Hospital and veterans who are patients there, believe that Denver radio stations rate a 21-gun salute for their willing cooperation and help.
Under the assignation of Bedside Network Station KFG, the unit airs 15 hours daily to vet
erans in the Denver hospital.
Brooks Connally, KFG manager, who prepared a summary of activities in connection with completion of the fourth year of operation, said:
"Delving through the program logs of past months and years, I noted a number of outstanding con( Continued on page 78)
J£ strictly business
MONDAY THRU FRIDAY 7:00 PM
YOUR BEST BUY IS IN THE NATION'S CAPITAL
*y NBC SPOT SAUS
Page 14 • March 19, 1951
Mr. CUTCHINS
ALTHOUGH one of Kentucky's better known products, bourbon whiskey, is not advertised through the broadcast me
dium, that does not mean that radio-television is without a strong supporter in the bluegrass state. William S. Cutchins, vice president and advertising director of Brown & Williamson Tobacco Corp., not only believes in the effectiveness of the broadcast media but his company, under Mr. Cutchins' direction, invests a major part of its large budget in radio and television advertising.
The prominence enjoyed by the tobacco company in the radio and television field must be a source of constant gratification to Mr. Cutchins, who worked his way up the ladder from salesman with B&W to his present executive position. Since 1928, when he joined the firm, he has not ventured to any other enterprise.
For a company that siphons off the cream — roughly $3 million to $4 million annually — of its ad budget to aural advertising, this (Continued on page 82)
B,
'etter Hitch Your Wagon to the WISN Star, If You're Interested in SALES in
Milwaukee-land. I
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'onvincing Copy Must Be HEARD to Produce SALES. And WISN Gives You MORE LISTENERS For LESS MONEY Than Any Other Milwaukee
Station. I I I
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ou'll Like Doing Business WithWISN.
BROADCASTING • Telecastii