Broadcasting Telecasting (Jan - Mar 1951)

Record Details:

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Gimme the one with the .9 lens R egardless of what consumer index you use, you know that our Red River Valley hayseeds are one of the most prosperous "markets" in America. And WD AY covers them like a tent. (1) For the period Dec. '49 — Apr. '50, WDAY got a Share of Audience more than three times as great as Station B, Mornings, Afternoons and Evenings — actually got the highest Hoopers among all NBC stations in the nation for the second year running! (2) BMB Report No. 2 credits WDAY with a Daytime Audience of 201,550 families. 77.7% are average daily listeners! (3) According to a recent 22-county survey by students of North Dakota Agricultural College, WDAY leaves all competition far behind — gets a 78.6% family preference against a mere 4.4% for the next best station! Complete, fabulous facts, from us or Free & Peters! m, n. d. NBC • 970 KILOCYCLES • 5000 WATTS FREE & PETERS, INC. Exclusive National Representatives