Broadcasting Telecasting (Jan - Mar 1951)

Page scan 0001001 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan - Mar 1951
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1951)
Leaf #:
0001001
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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new business //etu/otk MANHATTAN SOAP Co., N. Y. (Sweetheart Soap), March 26 starts five weekly The Woman In My House on NBC, Mon.-Fri., 3:45-4 p.m. (PST); 1:45-2 p.m. (EST). Contract 52 weeks. Agency: Duane Jones, N. Y. Program packaged by Carlton E. Morse. CANADA DRY GINGER ALE Inc., N. Y., renews Super Circus for 52 weeks starting April 8 on ABC-TV. Product sponsors first half of 4-5 p.m. (CT) Sun. show. Agency: J. M. Mathes Inc., N. Y. LEVER BROTHERS Co. (No-Rinse Surf) effective April 2 starts Hawkins Falls, Pop. 6200, Mon. through Fri., 5-5:15 p.m. on NBC-TV. Show will originate in Chicago. It was originally launched as summer replacement in 1950 on network. Douglas Johnson will write and Ben Park will produce it. Agency: N. W. Ayer & Son, N. Y. SEALY MATTRESS Co., L. A., March 20 starts sponsorship Chet Huntley news commentary Tues.-Thur., on ABC California stations, 5:30-5:45 p.m. (PST). Contract for 52 weeks. Agency: Alvin Wilder, L.A. SIXTH ARMY For Recruiting, S. F., March 18, started five week sponsor| ship of Dink Templeton's Sport Page on full Don Lee network (45 stations) Sunday, 10:15-10:30 a.m. (PST). Agency: West-Marquis Inc., S. F. ^pot • • • PIZZA-FRO Corp., Chicago (frozen pizza pies), begins introductory radio and TV campaign in Chicago in about six weeks, using participations ! handled by name personalities. Spots expected to be expanded into other markets later. Agency: Presba, Fellers & Presba, Chicago. Account executive is Francis Kerr. I PETER HAND BREWERY Co., Chicago (Meister Brau Beer), extends v its TV schedule for Pantomime Quiz from Chicago to Lansing, Grand I Rapids and Rock Island this month. Agency: BBDO, Chicago. -@<fenci/ -@ japointmenti MARYLAND STATE FAIR Inc. (Laurel Race Track, Laurel, Md.) appoints Henry J. Kaufman & Assoc., Washington, as advertising counsel, with extensive plans for promoting spring meet throughout Middle Atlantic area. Radio and TV will be used. FLEMING-HALL TOBACCO Co. (Sano, Encore and Sheffield cigarettes) appoints Weiss & Geller, N. Y., to handle advertising. William H. Saul is a account executive. Media plans are not completed. HOUSEHOLD FINANCE CORP., Chicago, appoints Needham, Louis & Brorby Inc., same city, to handle advertising for company and subsidiaries. DEMPSTER FURNITURE Co., Sikeston, Mo., appoints The Harold Kirsch Co., St. Louis, to handle advertising and merchandising. Radio will be used. BERNHARD ALTMANN Corp., N. Y. (House of Cashmere sweaters and argyle socks), names Byrde, Richard & Pound Adv. Agency, N. Y., to handle advertising. Media plans being set for fall campaign. PENNSYLVANIA WINE Co. (distributor of Sylvania "Peerless" California wines) names Gray & Rogers, Phila., to handle advertising. DEPT. OF FINANCE OF PUERTO RICO appoints Publicidad Badillo, San Juan, to handle advertising of its Income Tax Bureau. MYRURGIA, S. A. (Barcelona, Spain) appoints same agency to handle advertising of its cosmetics and perfumes in Puerto Rico. JOHN I. EDWARDS, radio-television program director ABC Western Division, to Maier Brewing Co., L. A., as advertising manager. NAT KALECH, western regional sales manager, Tihtair (Bymart Corp.) named general manager. BROADCASTING • Telecasting INDIANAPOLIS Ask The What is meant by the slogan— "The stations that never outpromise • . . but always outperform" WISH WH0T WANE WHBU Indianapolis South Bend Fort Wayne ABC ABC CBS Anderson • ABC— CBS OWNED AND OPERATED BY UNIVERSAL BROADCASTING CO., INC. March 19, 1951 • Page 17