Broadcasting Telecasting (Apr - June 1951)

Record Details:

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sets new ceilings of Both country-wide and regional surveys for years have been showing that news is the most listened-to kind of program in radio. It consistently has held the top spot in popularity. Last year newscasts set higher marks than ever. United Press recently canvassed more than 1250 client stations. It found that for every hundred minutes of news they broadcast a year ago, they now broadcast 128 minutes . . . that for every hundred news programs they put on the air a year ago, they now put on 136. Figured either way, it's a striking gain. News— long the strongest draw in radio— is today from a quarter to a third stronger than it was 12 months ago. Well-written and well-reported news— by United Press— is the best buy in radio programming. nited Press