Broadcasting Telecasting (Apr - June 1951)

Page scan 000302 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr - June 1951
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Apr - June 1951)
Leaf #:
000302
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
July 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Toiletries (Continued from page 112) should be of great value to the manufacturers of cosmetics since it permits definite demonstration of the product in use to a steadily increasing audience." Network advertisers, in addition to the first six listed in the table, included: Armour & Co. (Dial soap) Stars over Hollywood, CBS, 1-1:30 p.m. Saturday, 181 stations, April through Sept.; from Sept. through Dec. Armour sponsored Dave Garaway for Dial soap on NBC, 12:15-12:30 p.m. Mon-Pri., $438,631. Beltone Hearing Aid Co. (hearing aids) sponsored Gabriel Heater, MBS, 7:30-7:45 p.m. Wednesday, Sept. through Dec, $86,932. Block Drug Co. Inc. (Amm-i-dent toothpaste) sponsored Burns and Allen, CBS, 179 stations, 10-10:30 p.m. Wednesday, $359,265. From Sept. through Dec. Block sponsored Quick as a Flash, ABC, 159 stations, 11:30 a.m.-12:30 p.m., Tues. and Thurs., $182,000. Bymart Inc. (Tintair) bought the Frank Sinatra show, CBS, 5-5:15 p.m. Sunday, $61,708. Campana Corp. sponsored Solitair Time for all products, NBC, 11:45-12 noon Sunday on 20 stations from March through Dec. at Class 26. Toiletries & Toilet Goods LEADING NETWORK ADVERTISERS (Continued) (Continued from page 112) Advertiser, program and agency BBDO "My Friend Irma" Foote, Cone & Belding "Junior Miss" J. Walter Thompson Co. BRISTOL-MYERS CO. "Mr. District Attorney" Young & Rubicam Inc. "Break the Bank" Doherty, Clifford & Shenfield "Break the Bank" Doherty, Clifford & Shenfield WILDROOT CO. INC. "Arthur Godfrey" BBDO "Adventures of Sam Spade" BBDO "Charlie Wild, Private Detective" BBDO Source: Publishers Information Bureau t Includes Drugs Product Pepsodent Tooth-Powder & Toothpaste Rayve Home Permanent Ipana, Sal Hepatica, Vitalis Ipana, Trushay, Sal Hepatica Vitalis, Trushay, Mum Liquid Cream Shampoo, All Products Wildroot Cream Oil Hair Tonic, Liquid Cream Shampoo Wildroot Cream Oil Hair Tonic Network No. of Stations Hours per Week 1950 1949 (Jan. -Mar.) tbb1 /O/ LBC-'/^ (Jan.-Jun.; Aug.-Dec.) CBS-1 73-1/2 696,627 461,182 665,482 268,297 NBC-1 67-V2 $ 1,620,110 761,379 $2,023,458 707,982 WDt 1 CO 1 '/2 (Sept.-Dec.) NBC-1 66-V2 (Jan.-Sept.) 348,317 510,414 607,494 CBS-1 77-1 1/4 $ 1,466,827 738,749 NBC-1 66-V2 (Jan.-Sept.) 619,355 NBC-1 66-V2 (Sept.-Dec.) 108,723 1940 $1,077,17 BROADCASTING • TELECASTING estimal a gross cost of $89,408. Firm also sponsored the same show at the same time for Solitair Makeup during Jan. and Feb. at a cost of $18,288. Carter Products sponsored Sing it Again for Arrid and Rise Shave Cream, CBS, 10:30-10:45 p.m. Saturday, $491,110; the Jimmie Fidler Show for Carter's Little Liver Pills and Arrid, Jan. through May, ABC, 10-10:45 p.m. Sunday, $134,484. Gross total spent by Carter for network shows was $625,594. Chamberlain Labs, for Chamberlain lotion, sponsored John B. Ken nedy and the News, MBS, 7:55-8 p.m. Saturday on 485 stations and the same show Sept. through Dec. on 496 stations. Total $126,764. Chesebrough Mfg. Co. sponsored Dr. Ch?-istia?i for its Vaseline products, CBS, 8:30-9 p.m., Wednesday, 157 stations, $887,994. Grove Labs sponsored The Shadow for Fitch hair tonic and shampoo and 4-Way Cold Tablets, MBS, about 450 stations, 5-5:30 p.m. Sunday, $443,700. Andrew Jergens Co. sponsored The J ergens-W oodbury Journal for Jergens lotion, toilet soaps, per fumes etc., ABC, about 275 sta tions, 9 :15-9 :30 p.m. Sunday, 108. Los Angeles Soap Co. sponsore*: Elmer Peterson for its soap prod f ucts Jan. through Sept., NBC, if stations, 5:45-6 p.m., Saturdaj $18,770. Manhattan Soap Co. sponsore Frank Goss and the News fo Sweetheart Soap, March throug', Dec. on CBS, 15 stations, 7:30-7:4, a.m., Tues., Thurs. and Sat., $60. 759. Firm also sponsored We Lov and Learn for the same produc ^vvwivvvwvvvy^^--^^ it essons In Leadership For twenty years, the Reeves Soundcraft name has been synonymous with leadership in sound recording media. Such leadership, while it carries great prestige and satisfaction, also imposes obligations and responsibilities. The lessons in leadership we have learned are these: REEVES CORP. /VWl/\A/VVl/\A/VVt\A/VV»AM^ 10 East 52nd Street, New York 22, N. Y. Export— Reeves Equipment Corp., 10 East 52nd Street, New York 22, N. Y. Page 114 • April 16, 1951 BROADCASTING • Telecastin